{"id":5200,"date":"2021-05-29T11:00:20","date_gmt":"2021-05-29T11:00:20","guid":{"rendered":"https:\/\/flymediatech.com.au\/?p=5200"},"modified":"2021-05-29T11:00:20","modified_gmt":"2021-05-29T11:00:20","slug":"best-practices-to-create-content-calender","status":"publish","type":"post","link":"https:\/\/flymediatech.com\/australia\/best-practices-to-create-content-calender\/","title":{"rendered":"What is a content calendar? What are the best practices to create it?"},"content":{"rendered":"<p><span style=\"color: #0e101a;\"><span style=\"font-size: medium;\"><b>What Is a Content Calendar?<\/b><\/span><\/span><\/p>\n<p><span style=\"color: #0e101a;\"><span style=\"font-size: medium;\">A content calendar is also referred to as an editorial calendar. It is preparing a schedule in advance on when and where you want the content to be published. All in all, content calendars include the followings:<\/span><\/span><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li><span style=\"font-size: medium; color: #0e101a;\">Status updates<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li><span style=\"font-size: medium; color: #0e101a;\">Upcoming Pieces<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li><span style=\"font-size: medium; color: #0e101a;\">Partnerships<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li><span style=\"font-size: medium; color: #0e101a;\">Scheduling promotional activities<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li><span style=\"font-size: medium; color: #0e101a;\">Making changes to existing content<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><span style=\"color: #0e101a;\"><span style=\"font-size: medium;\"><b>What is the importance of content calendars?<\/b><\/span><\/span><\/p>\n<p><span style=\"color: #0e101a;\"><span style=\"font-size: medium;\">If you are into writing blogs, then make sure that the content is published occasionally. In that case, you might not need the content calendar. Although, there is no denying the fact that competition is growing, and for that, you need to prepare a <a href=\"https:\/\/flymediatech.com.au\/content-marketing-strategy\/\"><strong>content marketing strategy<\/strong><\/a>. It is important to grow your business digitally and everything will be much organized. Given below are the 3 main content calendars which you need to include:<\/span><\/span><\/p>\n<table width=\"624\" cellspacing=\"0\" cellpadding=\"7\">\n<tbody>\n<tr>\n<td valign=\"top\" width=\"608\">\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li><span style=\"font-size: medium; color: #0e101a; font-family: inherit;\">The content calendar will ensure that all the content is posted on time. On the other hand, when you are organized it will result in:<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li><span style=\"font-size: medium; color: #0e101a; font-family: inherit;\">You won\u2019t make it public<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li><span style=\"font-size: medium; color: #0e101a; font-family: inherit;\">Old articles are not updated frequently<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<tr>\n<td valign=\"top\" width=\"608\">\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li><span style=\"font-size: medium; color: #0e101a; font-family: inherit;\">It helps you stay in touch with everyone on your team. Everyone will know what content needs to be posted and everyone is on the same page.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<tr>\n<td valign=\"top\" width=\"608\">\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li><span style=\"font-size: medium; font-family: inherit;\">You will be aware in advance what content you need to post in the coming days or have to work upon.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"color: #0e101a;\"><span style=\"font-size: medium;\"><b>Which are the best practices to make a content calendar?<\/b><\/span><\/span><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li><b style=\"font-size: medium; color: #0e101a;\">Focus on the main features<\/b><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><span style=\"color: #0e101a;\"><span style=\"font-size: medium;\">You can take advantage of the content calendar and it should only include the main features. Initially, you need to make use of the Google sheets, and here\u2019s what you need to include:<\/span><\/span><\/p>\n<dl>\n<dd>\n<table width=\"576\" cellspacing=\"0\" cellpadding=\"7\">\n<tbody>\n<tr valign=\"top\">\n<td width=\"273\">\n<p align=\"left\"><span style=\"font-size: medium;\"><b>Editorial<\/b><\/span><\/p>\n<\/td>\n<td width=\"273\">\n<p align=\"left\"><span style=\"font-size: medium;\">Content pieces to be published on social media, podcast, or blog. If you want you can prepare for the whole year in advance.<\/span><\/p>\n<\/td>\n<\/tr>\n<tr valign=\"top\">\n<td width=\"273\">\n<p align=\"left\"><span style=\"font-size: medium;\"><b>Platform <\/b><\/span><\/p>\n<\/td>\n<td width=\"273\">\n<p align=\"left\"><span style=\"font-size: medium;\">Choose the platform on where you want to host the content<\/span><\/p>\n<\/td>\n<\/tr>\n<tr valign=\"top\">\n<td width=\"273\">\n<p align=\"left\"><span style=\"font-size: medium;\"><b>Promotion <\/b><\/span><\/p>\n<\/td>\n<td width=\"273\"><span style=\"color: #0e101a;\"><span style=\"font-size: medium;\">Promotional is another important aspect of the content calendar. It means:<\/span><\/span><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li><span style=\"font-size: medium; color: #0e101a; font-family: inherit;\">How to promote the content?<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li><span style=\"font-size: medium; color: #0e101a; font-family: inherit;\">When do you need to share it on Facebook?<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li><span style=\"font-size: medium; color: #0e101a; font-family: inherit;\">Do you need to send a newsletter to email subscribers?<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<tr valign=\"top\">\n<td width=\"273\">\n<p align=\"left\"><span style=\"font-size: medium;\"><b>Plan for the future<\/b><\/span><\/p>\n<\/td>\n<td width=\"273\">\n<p align=\"left\"><span style=\"font-size: medium;\">While planning, it is possible that you come across something for future ideas. <\/span><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/dd>\n<\/dl>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li><b style=\"font-size: medium; color: #0e101a;\">Take benefit from content calendar tools<\/b><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><span style=\"color: #0e101a;\"><span style=\"font-size: medium;\">There are specific tools out there to use for the content calendar to create, manage, and collaborate. Some of the great options which you need to use are Google Sheets, Microsoft Excel, Google calendar, Editorial calendar, basecamp, loomly, and schedule. <\/span><\/span><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li><b style=\"font-size: medium; color: #0e101a;\">Include items in the calendar<\/b><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><span style=\"color: #0e101a;\"><span style=\"font-size: medium;\">Initially, it might seem daunting in the first place but as you get started the things will be easy to manage and get done. Here\u2019s how you need to create your content calendar:<\/span><\/span><\/p>\n<p><span style=\"color: #0e101a;\"><span style=\"font-size: medium;\"><b>Step 1:<\/b><\/span><\/span><span style=\"color: #0e101a;\"><span style=\"font-size: medium;\"> Include the content ideas which you need to work upon. Make sure that you include the topics.<\/span><\/span><\/p>\n<p><span style=\"color: #0e101a;\"><span style=\"font-size: medium;\"><b>Step 2:<\/b><\/span><\/span><span style=\"color: #0e101a;\"><span style=\"font-size: medium;\"> Decide on how much you need to post per day or month, depending on what you are writing. <\/span><\/span><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li><b style=\"font-size: medium; color: #0e101a;\">Make sure to schedule everything<\/b><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><span style=\"color: #0e101a;\"><span style=\"font-size: medium;\">Some people might focus upon the title of the post and at what date they want to make it live. Although, if the content is larger or the project is complex then it is better to schedule all the necessary steps in the content creation calendar. <\/span><\/span><\/p>\n<dl>\n<dd>\n<table width=\"576\" cellspacing=\"0\" cellpadding=\"7\">\n<tbody>\n<tr>\n<td valign=\"top\" width=\"560\">\n<p align=\"left\"><span style=\"font-size: medium;\"><b>Step 1:<\/b><\/span><span style=\"font-size: medium;\"> Write down all the content you want to publish. Make sure that you combine the podcasts and videos to make it better. <\/span><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td valign=\"top\" width=\"560\">\n<p align=\"left\"><span style=\"font-size: medium;\"><b>Step 2:<\/b><\/span><span style=\"font-size: medium;\"> Make sure all the content is divided into steps and you need to outline the process in 4 steps like:<\/span><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li><span style=\"font-size: medium; font-family: inherit;\">Keyword research<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li><span style=\"font-size: medium; font-family: inherit;\">Outlining<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li><span style=\"font-size: medium; font-family: inherit;\">Writing the content<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li><span style=\"font-size: medium; font-family: inherit;\">Designing<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<tr>\n<td valign=\"top\" width=\"560\">\n<p align=\"left\"><span style=\"font-size: medium;\"><b>Step 3: <\/b><\/span><span style=\"font-size: medium;\">Include different things to get the work done and mention the name who will specifically handle the work. <\/span><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/dd>\n<\/dl>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li><b style=\"font-size: medium; color: #0e101a;\">Do not limit yourself to the blog posts<\/b><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><span style=\"color: #0e101a;\"><span style=\"font-size: medium;\">Through content calendars, you can schedule various types of content. So, make sure that you are limited to just one thing and make it flexible &amp; useful. Here\u2019s what you need to do:<\/span><\/span><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li><span style=\"font-size: medium; color: #0e101a;\">Keep the content updated from time to time.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li><span style=\"font-size: medium; color: #0e101a;\">De-indexing will increase the overall search traffic by 75%.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li><span style=\"font-size: medium; color: #0e101a;\">Off-site work should be included in the content calendar like live talk, podcast interview, off site-promo, and any other thing.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><span style=\"font-size: medium;\">So, here\u2019s how you can prepare the content calendar and have the best kind of content strategy for a long time. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>What Is a Content Calendar? A content calendar is also referred to as an editorial calendar. It is preparing a schedule in advance on when and where you want the content to be published. All in all, content calendars include the followings: Status updates Upcoming Pieces Partnerships Scheduling promotional activities Making changes to existing content [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":5201,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[107,11],"tags":[],"class_list":["post-5200","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-writing","category-digital-marketing"],"_links":{"self":[{"href":"https:\/\/flymediatech.com\/australia\/wp-json\/wp\/v2\/posts\/5200","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/flymediatech.com\/australia\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/flymediatech.com\/australia\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/flymediatech.com\/australia\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/flymediatech.com\/australia\/wp-json\/wp\/v2\/comments?post=5200"}],"version-history":[{"count":0,"href":"https:\/\/flymediatech.com\/australia\/wp-json\/wp\/v2\/posts\/5200\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/flymediatech.com\/australia\/wp-json\/wp\/v2\/media\/5201"}],"wp:attachment":[{"href":"https:\/\/flymediatech.com\/australia\/wp-json\/wp\/v2\/media?parent=5200"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/flymediatech.com\/australia\/wp-json\/wp\/v2\/categories?post=5200"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/flymediatech.com\/australia\/wp-json\/wp\/v2\/tags?post=5200"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}