Upholding dignity as a reputable company, it becomes important to keep a check on the deceptive online reviews. Negative reviews can harm a company’s credibility. It becomes a matter of great concern when those negative reviews are fake and fabricated. It can destroy the company’s image and reputation, as the customers can misinterpret or be misled by the reviews. Spotting these inauthentic reviews becomes very important. FlyMedia Technology can help you stay free from fake reviews. Thus, helping you to protect the company’s prestige.
Types of spam and spammers
Spammers can be your competitors, the people who are paid to write such inauthentic reviews, be it positive, negative, or dissatisfied former employees. Reviewing spam could be:
- Fake positive or negative reviews: Random trolls and an ample number of negative reviews can be a sign of review spam, as they can be entirely fake. The fake positive reviews can be posted to boost the stature of the business. These reviews can be written by the business company itself, or they can be paid or even written with the help of AI tools.
- Reviews that are bot-generated: These reviews can be detected as fake if there is non-specified language used in writing the reviews, or with the help of AI tools.
- Bulk spam attacks: They can be the fake negative reviews received by a business in enormous numbers, and they are also generated in a short span of time.
Effects
Posting such reviews can affect the company’s integrity in a worse manner, as it can tarnish the image too. It discourages customers from trusting and erodes their trust in the company, and they stop believing the genuine reviews as well. The sincere feedback is highly affected by those who claim to be customers and post such deceptive reviews. By noticing five-star ratings or reviews of a product that is of low quality, customers can be misled by these fake reviews. Similarly, a barrage of complaints in the review section of a high-quality product could drive away potential customers. For local SEO strategies, it becomes improbable to appear on Google local pack if there is a flow of negative reviews that are inauthentic.
How can we identify review spam?
Review spam can be identified by:
- Analysing the content of the review to determine whether it is exaggerated or excessively negative.
- Looking for duplication of templates or copying of the same reviews and texts for multiple items.
- Checking for discrepancies, as a sudden rush of single-star reviews can be an alarming sign.
- Examining the profiles of the reviewers to see if they have no profile picture or if there are so many reviews in a short span of time.
Ways to tackle bogus reviews
We can tackle these fraudulent reviews by:
- Looking for suspicious reviews and reporting these reviews on review platforms.
- Reporting the scams and irrelevant reviews to the relevant authorities.
- Filtering out incoming reviews through manual settings.
Conclusion
Reviews are contrived to create a bad image of the company and to manipulate the customers. Loss of credibility is suffered by the company. Public perception is skewed due to the fake reviews, which can sometimes be detected through AI. The reviews can misrepresent the company’s esteemed reputation and can bring financial loss to the business. This can result in damage to the name of the brand. To save the reputation and name of your brand from the misleading comments on your worthy products, you can trust FlyMedia Technology.
