You may notice a drop in your website traffic even after maintaining the SEO efforts. The rules of online visibility have shifted fundamentally, and most businesses have not yet caught up. AI gives answers directly to the questions, without sending people to various websites. Search capabilities are launched by ChatGPT. There are voice assistants everywhere. If you are still dealing with SEO the same way as you were dealing a year ago, then you are giving way to competitors who understand this new prospect.
The good news is that this is not the end of SEO. It is a transformation. The businesses that tailor first are going to govern their markets. Others struggle to figure out what transpired.
Here are the three important things that need to be understood about the impact of AI on search and marketing, as well as what to do precisely about each one.
- Content strategy for the era of AI
An approach other than the traditional blog writing is required for creating content that is loved to be shared by AI. Understanding the preferences of AI systems can provide a significant competitive advantage. AI systems focus on content in a particular order –
- The definitive answers are given at the top, which are the factual as well as clear responses to the particular questions.
- Then there are authoritative sources from established brands or specialists.
- Next comes the extensive resources, which provide thorough coverage addressing numerous related questions.
- And finally, they focus on the fresh information, which is the latest or recently uploaded.
- The new prospect: what has actually changed?
Earlier, SEO was just about building backlinks and keyword stuffing. These tactics ceased to work years ago. But now, a dramatic thing is happening. In spite of suggesting a number of blue links, search engines provide direct answers at the top when we search for something. AI Overview combines information from numerous sources to answer queries instantly. Similarly, ChatGPT has search functionality now, which is built directly into its interface. Another example is Microsoft’s Copilot, which does the same thing with Bing. Most businesses do not realize that the shift is not just about Google. But it is about a full transformation of how people absorb information online. They do not scroll through the search results to look for the best website. AI answers the questions using your content without even sending the visitors to your site.
Traditional search emphasizes –
- Page optimization
- Backlink quantity as well as quality
- Keyword matching
- The evolution of conversational search
Switching from keyword-based to conversational search is restructuring everything about how customers find businesses online. Instead of typing fragmented keywords, applications like ChatGPT, voice assistants, Google’s AI Mode and mobile search have trained people to ask full questions. This creates a challenge as well as an opportunity. The challenge is that the traditional keyword research has become much less relevant. And the opportunity is that there is much less competition for particular-purpose queries.
Conversational search has amplified long tail keywords. Featured snippets are important for conversational search as the voice assistants read them aloud, and they are even used by the systems of AI for the formulation of answers and for positioning them above all other results.
For winning the featured snippets –
- You need to identify the questions where Google views these featured snippets, but it does not highlight your content.
- It is important to create final answers in approximately 50 words.
- You can use bullet points, tables and numbered lists when suitable.
- In your content, you can include the question as a subheading.
Conclusion
You can make your business reach a new level with Flymedia Technology. Through an extensive range of digital marketing solutions, you can achieve a new height of digital success. Contact us for any kind of SEO, graphic design and content writing related services.
