One of the factors that a brand needs to consider when aiming to grow a business is to invest in Search engine optimization (SEO). This is basically a process of making sure that the brand’s website is visible in the search engine result pages (SERP). This involves updating the website structure so that the engines can easily find it. The search engines operate under three steps that form their functionality.
- Step 1 Crawling: The process of search engine crawling involves web crawlers that can also be described as “spiders” or “robots” to find new pages and collect the data. They also analyze previous pages and check if the data was updated. Crawling is done by following the web pages they have already discovered.
- Step 2 Indexing: It’s the process whereby the search engine decides whether the data analyzed from the crawled pages can be used. If the content is worthy, then it is stored in a database and later on used in the last step of Ranking.
- Step 3 Ranking: This process can only take place when the first two steps are complete. This is when the website is ranked for the search engine result pages. There are numerous ranking signals used to sort and rank content, and these signals all operate under three pillars, which are: technical optimisation, on-page optimisation and off-page optimisation.
Importance of search engine optimisation
- Higher ROI: SEO helps in building long-term credibility by driving traffic and stronger leads at a lower cost, which is more effective than paid advertising that constantly requires funds.
- Generation of customers: SEO improves a website’s visibility, which can eventually lead to potential customers.
- Improved website traffic: The higher the website’s rank, the higher the possibility of search engine users discovering the website. This leads to more visits to the website that can be converted into customers.
- Improved recognition: This system is effective for brands that are striving to gain recognition. As the website’s rank grows, it’s more likely to gain recognition and relevance from the users.
Strategies for Improving Ranking
Audit current website performance: This is a process that involves a thorough audit of the site to analyze the website’s strengths and weaknesses and technical SEO engines like slow page speeds, broken links, and mobile usability.
Publish relevant content: One of the most relevant factors to consider when optimising SEO is having authentic and relevant information. It’s a key factor that gets the site ranked. Quality content that benefits the user often leads to an increase in traffic, which eventually leads to the site’s relevance in the digital space. There are key points to take note of when creating content, such as;
- Key points: Ensure that the keyword phrase is relatable to the user, phrases that a user can probably search for.
- Multiple keyword phrases: When you want to incorporate multiple keyword phrases for the content, it’s important to use a different website for each keyword phrase so that it can have a Ranking
- Content: When creating the content, ensure that the keyword phrases are repeatedly used throughout the paragraphs
Update content regularly
Take note that, since technology keeps evolving, the digital marketing space is also evolving, and as such, there is a need to keep updating information. This also helps to meet the current demands of users.
Conclusion
These are just some of the strategies that can be incorporated to ensure that SEO can be leveraged to acquire effective results in the digital marketing space. It is also imperative to work with experts who are well-versed in the systems and can produce great outcomes. Flymedia Technology has proven itself to produce excellent outcomes in leveraging SEO for different companies in different industries. We have the experience, the knowledge, the skill set and effective customer service that is able to maintain a great relationship with customers for future projects. Choose Flymedia Technology today and get ready for a boost in your business.
