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Does SEO help in increasing website ranking?

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(@kavya-mahajan)
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Greetings! My name is Kavya Mahajan. I run a back massage centre. I recently paid a freelancer to make a website for me to enhance my digital presence. But when I searched for my business on Google, my website came on the 7th page.  My friend told me that SEO strategies can increase the website's ranking. Is it true? And where can I find a reliable SEO agency?


   
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