Digital marketing is essential to promote a business; it involves using digital platforms, such as social media sites (like Instagram, Facebook, and YouTube), websites, and emails, to promote a business’s products or services, spread awareness, and connect with customers.
Tracking and reporting are both equally crucial for digital marketing. A digital marketer cannot perform digital marketing without proper data. Proper research is required before engaging in digital marketing, which is only possible with systematic tracking and reporting.
Tracking: Tracking means collecting raw data over a specific period of time and monitoring key metrics to evaluate performance, identify patterns, and make decisions. This is the first and foremost step in digital marketing.
Reporting: Reporting is the process of organising and presenting collected data in a proper form, making it practical and easily understandable for understanding various aspects of business performance. It involves creating summaries, dashboards, and visualisations.
Advantages of tracking and reporting for digital marketing
- Measure performance: Tracking and reporting help measure campaign (a series of activities designed to achieve a specific goal) performance by comparing actual results with desired goals. This enables us to make decisions on changes to attract a larger number of viewers.
- User Experience: Periodic tracking helps in knowing performance and the response of customers to various campaigns. This helps improve user experience by enhancing the quality of digital service and focusing on the areas where customers interact the most.
- Return on Investment (ROI): Return on Investment means understanding the profits from an investment and comparing these net profits with the cost of the investment. Tracking helps in measuring these profits. This helps in optimising future investments by focusing on activities and campaigns that are more profitable.
- Enhances accountability: Tracking and reporting provide valuable and transparent insights into the performance of a campaign. This ensures that individuals and teams focus on achieving desired goals; otherwise, they will be accountable for not performing correctly.
- Target audience: Tracking and reporting provide insights into customer response to various campaigns. This helps in understanding the target audience engaging with such campaigns, thus enabling the customisation of these campaigns to attract more and more customers.
Digital marketing without any research:
- Poor engagement: Digital marketing without proper tracking and research is a waste of time because the content you post is not tailored to customer preferences and interests, leading to poor or no engagement.
- Waste budget: Investing in a campaign would be a waste, as there will be no profits due to poor engagement, resulting in a wasted budget.
- Failure in achieving desired goals: Without proper tracking and reporting, we cannot determine performance, which leads to missed objectives.
- No growth in business: Due to poor engagement and failure to achieve desired goals, the company cannot grow, resulting in stagnation.
Conclusion:
Tracking and reporting are the most essential tools for digital marketing. Digital marketing without it is a waste of time, budget, and effort, as businesses can never grow without it. Therefore, it is necessary to consider tracking and reporting before digital marketing. Digital marketing is essential for spreading awareness about a business and growing it. FlyMedia Technology is a digital marketing agency in India that provides SEO, SMO, Google Ads, Meta Ads, and web development services, all of which are crucial for business growth.
