Transformative Car Rentals Digital Journey With Fly Media Technology’s Digital Marketing Techniques
Car Rentals In Australia
Location: Australia
Business Background
These are some of the best car rentals in Australia and provide a wide range of rental services in major cities in Australia. These cities include Sydney, Brisbane, Perth, Adelaide, Hobart, and Melbourne.
Market Competitor
Their competitors are other car rental service providers serving in major Australian cities with high-performance websites and multiple inbound links.
Project Goal
Car rental owners wanted to establish their online presence, improve visibility, rank multiple keywords, reach a wider audience, social media marketing, SEO services, Google Adwords, PPC campaigns and graphic designing services to engage the audience, drive sales and increase their online presence. To achieve these goals, the owners contacted Fly Media Technology for an array of digital marketing services.
Strategy
01
Development of a user-friendly and optimised website.
02
Rank multiple keywords in SERPs.
03
Generate engaging content for social media marketing.
04
SEO strategies to drive organic search, sales, and reach.
05
Compelling graphic designing for websites and social media.
06
Run PPC and Google Ads campaigns.
Results:
After six months of the project, the results were:
Development of a user-friendly website with SEO-optimised content and compelling design. Top ranks achieved for multiple keywords. Social media engagement significantly increased with engaging content and high-quality graphics. Visibility, sales, organic search and leads increase with effective SEO strategies and campaigns. Successful outcomes from PPC and Google Ads campaigns. The car rental owners achieved a greater audience reach and successfully increased their visibility and sales.
11:70 ROI
On Paid Media
53%
increase on-site conversions
+452.4%
Organic Sessions
Top 10
For 50+ Keywords
Learnings: Our major learnings from the project are:
01
Website development is crucial for increasing visibility and building client trust.
02
Effective PPC and Google Ads campaigns can help increase brand recognition cost-effectively.
03
SEO campaigns help provide long-term results and create a strong network of backlinks, which helps improve ranking.
04
Engaging content and high-quality graphics are necessary for effective social media marketing.
