With technological advancements, the demand for more personalized designs has increased. So, to meet the customers’ needs, almost every digital marketing agency uses a design thinking approach. It is an approach that helps understand the needs of the customers. Then, data and sites are prepared that correlate with the customer’s demand. Design thinking is a specialized approach that involves three stages. The approach does not only design but also allocates the problem and provides necessary solutions.
Design thinking is a comprehensive way to solve a problem. Airbnb is the best example of design thinking. It is a solution to the problem of the founders of Airbnb, who moved to San Francisco and faced hardships in finding affordable places to stay and paying hefty hotel rent. Airbnb was introduced as a solution to the problem of affordable rented apartments being easily available. Now, with Airbnb, anybody can book reasonable stay options during vacations. So, this is how a comprehensively designed site can be a solution to a major problem. The three significant stages of design thinking are explained below. These stages are followed for a complete website design in Ludhiana.
The First Stage Of Design Thinking: Collaborate
The first and most important stage of design thinking is understanding customers’ requirements. For example, if the client has a food restaurant and serves a particular cuisine, then the type of site must be about food and menu. So, during the collaboration stage, an interview is conducted to understand the business better. All the questions related to business and customer journeys are comprehensively discussed in the interview. The main objective of the interview was to evaluate what the customer wanted. The primary purpose of understanding customers was easily understood through an interview. The persona and user journey are followed by interviews, in which other goals for increased traffic and leads are discussed comprehensively.
The Second Stage Of Design Thinking Is To Innovate
After a complete understanding and established collaboration, the process of innovation starts, and most website designers consider this a fun stage. The stages revolve around the complete ideation and the creation of creative themes that suit customers’ requirements. Things discussed at the innovation stage are crazy 8s and sketching. First, teams were allocated with the categories in which they would work. Then, for brainstorming, the crazy 8s technique is used to create unique themes and banners for a site that makes the brand stand out. The last sketch presents detailed designs that complete a unique design for a particular site.
The Third Stage Of Design Thinking Is To Accelerate
In the last stage of design thinking, the primary motive is to accelerate website creation. To validate points in previous stages, we use several ways to expedite the process. Firstly, a prototype is developed and presented to the customers for better feedback, which helps developers make changes and essential updates for smooth processing. In the last stage of website designing in Ludhiana, the design thinking approach is comprehensively applied and followed with constant customer feedback. A prototype gives customers perfect insight into their project and provides information for designers to create more features that align with customers’ requirements.
In conclusion, design thinking is the perfect framework that helps us better understand our customers and enables us to present them with outstanding outputs. We know our customer’s demands and provide them with complete space for customization. We always ensure our customers experience quality services at our digital marketing agency.
