How many and how to use keywords for SEO to boost your website visibility?

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    Google Engine or Search engine works its way to filter the relevant and informative results through keywords. It means, it is imperative how keywords for SEO are used and how many should be added? This way it will benefit your website to get a higher ranking in the search engine and you will be ahead in the competition line. Here, we will enlighten you in detail on how to use the keywords in content and how many are relevant for the web page.

    How many keywords are relevant on a web page?

    Well! The answer to this question depends on how many keywords you want to use, their link with each other, and if they will benefit your content. By following the right kind of keyword research would help you to find at least 5 to 10 relevant keywords. Although, that does not mean you need to give attention to each specific one of them. Before we proceed further, let’s talk you through the keyword hierarchy:



    Primary Keyword

    • The highlight of the article
    • Use only 1 primary keyword to benefit the entire content
    Secondary Keywords
    • Complimentary keywords
    • Main topic should have 3 to 5 top points, so you can have these keywords in handful
    Additional Keywords
    • Related Keywords
    • Long-tail keywords are best in this category

    Types of keywords

    • Head

    These are shorter keywords but with increased search volumes like shoes, photographer, and ceramics. Its target audience is wide, so it takes time to rank.

    • Long-tail

    Descriptive in nature and multi-word search terms like red women’s shoes, glazed ceramic vases, and much more. It targets specific queries and takes less time to rank.

    How many keywords are relevant for SEO?

    Based on the length content – 3 to 8 which is further broken down in the given manner:

    Primary Keyword


    Secondary Keyword

    1 to 3

    Additional Keyword

    1 to 4

    What is the ideal way to use keywords for SEO in the content?

    It is easy to say “Relevant keywords should be added for SEO” but when it comes to implementing it, it is a whole new process. The best practices should be added to make it worthwhile and get the benefits of what you are looking for. Some of the best way to do that is:

      • Make use of the meta description

    Make sure that you focus on this step because most of the time it is neglected. A meta description is a summary to tell what the content is all about and Google will understand it easily. In this 1 to 2 keywords are important, so that search engines can directly look at your content.

      • Include the keyword in the SEO title tag

    The SEO title tag is also referred to as meta title tag which is the name users will notice on the SERPs (Search engine results pages). The title tag should be limited to the company name and primary keyword.

      • Include the keyword in the first 200 words

    As per some stats, it is believed that Google gives more benefit to those who have added keywords in the first 200 words or to be specific, 100 to 200 words of the content. If the introduction allows the user to understand what the content is all about it would gain their attention which eventually helps your website to rank higher.

    Include the keyword in the title

    If possible, then use the keyword in the content title. Google paints the entire picture by combining the header, meta description, along content. But make sure it should look natural, otherwise, it would do more harm than benefit.

      • Put keywords naturally in the article

    You need to keep in mind, your reader is the first preference. Make sure the article or blog helps to gain the attention of the user by keeping it informative, engaging, and simple to understand. You need to add the keywords naturally so that it does not affect the ranking value.

      • Put the keyword in the last 200 words

    As the start of the content is important you need to end it wisely. Make sure to keep the entire framework content proper. The second to last paragraph should include the secondary keyword. It would be even better to include CTA at the end of every last para in the content.

      • Use keyword in anchor text links

    Embedding anchor text links means that your content has even more information than what is written. The use of anchor text links will benefit the other website pages. Although, you should make the primary keyword the anchor text link.

      • Put keywords on Image alt-tags

    Content and images should go hand in hand. It is one of the most effective and easiest ways to gain the user’s attention. The keywords should be used in the image alt-tag so that it helps the user to reach your content.

    General Rules to Add Keywords

    Primary Keywords should be included once every 100 to 150 words. For 1000 word articles, keep the primary keyword usage to 7 to 10 times only. Also, make sure these are added all across the article so that your content also goes like a flow. On the other hand, the secondary and primary keywords should be more than the primary keywords.

    What are some of the best ways to create a keyword strategy?

    Step 1: Create a list of keywords and Consider other essential factors.

      • Who is your target audience?
      • What is your product?
      • What is your brand about?
      • Who are your competitors? What strategies do they use?
      • Understanding the related searches

    Step 2: Prioritize the list

    Make sure it is broad enough that people will look for it and it should rank higher in the search engine. If you are not sure what to do then use 3 head and 7 long-tail keywords.

    Step 3: Put keywords on the website

    Some of the best places to put the keywords are:

      • Site domain
      • Site title
      • URL page slugs
      • SEO title and page title
      • SEO site, page, and item descriptions
      • Headings (Like Heading 1, Heading 2, Heading 3)
      • Body text
      • Categories
      • Captions and titles for Gallery Pages, Image Blocks, Gallery Blocks, and gallery sections
      • File names for files and images
      • Alt text

    Step 4: Keep track of the keyword result strategy

    Make a change and notice the difference

    If you have not used the keyword strategy on the website content, then it is the right time to see how it can prove beneficial. It is an ongoing process and this is why you should take help from professionals.