SEO is one of the most widely used digital marketing services. The best SEO company in Ludhiana provides SEO services that help you elevate your online presence. SEO is not only about creating content and embedding keywords; it is a vast subject and includes many other concepts such as On-Page SEO, Off-Page SEO, technical and non-technical SEO, keyword research, etc. In this blog, we will learn about technical SEO audits and how they are conducted.
Technical SEO
Technical SEO is a part of SEO that refers to the process of optimising the website so that its crawlability and indexing can be improved. This helps increase its visibility and enhances your website result on search engine result pages (SERPs). You can hire the best SEO company in Ludhiana as they can help you manage your technical SEO to improve overall performance of the website. Proper technical SEO optimisation can boost your SEO game.
What Is A Technical SEO Audit?
Checking and analysing a website’s technical aspects is known as technical SEO audits. The aim of a technical SEO audit is to check that the website is optimised for search engine indexing and crawling. Hire the best digital marketing company in Punjab. Common things that are evaluated in technical SEO audits include website speed, schema markup, SEO silo structures, HTTPS implementation, internal linking, URL structure, indexing, crawlability and more.
How Is Technical SEO Audit Done?
To perform a technical SEO audit, you must follow a systematic process in which the website is examined to ensure it performs well on search engine results. To conduct technical SEO audit on your website, follow these steps:
Website Structure
Understand the structure of your website and organise it properly to ensure it is easy user and search engine to find your website and navigate. It involves analysing how your
- URL structure is organised; ensure it is according to the hierarchy as it impacts your user experience.
- The navigation structure should also be organised logically to help keep users engaged and help search engines understand the website’s content.
- Create internal links as they connect pages and create your website authoritatively.
- Use relevant and meaningful categories and tags to make your site exploration easier.
- You should group related content on your website to create a hierarchy, and siloing refers to organising this content based on the relevant topic.
Analyse Crawled Content
You need to examine your crawled content to ensure it is relevant and helps improve your website performance. This is done to identify content issues such as duplicate content, redirects, and 404 errors. For this, you can use tools such as Ahrefs, Semrush, and Screaming Frog SEO Spider. Consult the best digital marketing company in Punjab for an optimised, high-quality website.
Analyse Server Performance
People need quick results these days, and if your website content is slow to load, visitors may not wait around. Thus, ensure your pages load quickly and make your website efficient. You need to check and correct the following:
- Server Response Time
- Uptime and Downtime
- Caching and Compression
Check Robots and Sitemaps
A website can be complicated for search engine bots to navigate; thus, you should check and use robots.txt and sitemaps. You need to identify common robots.txt issues and fix them. Similarly, fix your sitemap issues, if any.
For robots.txt, you need to:
- Access and examine the robots.txt file.
- Balance the permissions, allow accessible pages, and restrict access to private areas of the website.
For sitemap optimisation, you need to:
- Generate XML Sitemap using tools or plugins and add the web pages you want search engines to index.
- Submit and update your sitemap according to content changes.
Examine Keywords and Their Rankings
To ensure your website is performing well, check keywords and their ranking. The best digital marketing company in Punjab can provide best keyword performance and ranking services. Use tools like SEMrush, Moz Pro and Ahrefs to check your keywords and their rankings.
Check Titles and HTML Markup
Your website crawlability is impacted by titles and html markup. Thus, you need to structure your page with proper headings, subheadings and body text. Add meta descriptions and tags with keywords and create relevant titles with keywords incorporated.
Monitor Inbound and Outbound Links
It is important to monitor inbound and outbound links for effective link analysis. It is done to ensure there are no broken or dead links. The quality of your links is crucial for SEO and users. Consult the best SEO company in Ludhiana to ensure the well-being of your website.
Analyse Your Website Content Quality
Lastly, check the quality of your website content. Make sure SEO best practices are followed while creating content, such as embedding keywords, internal linking, and plagiarism-free content. The content should have good readability, a positive and neutral tone of voice, and a relevant choice of words. It should also be SEO-optimised.
Conclusion
Technical SEO audits help you boost the overall performance of your website by a thorough analysis of the technical aspects of the website. To conduct a full technical SEO audit of your website, follow the steps provided in the blog and boost its performance and visibility. Hire the best digital marketing company in Punjab to ensure your website is optimised and ranks high in search engine result pages.
