With the advent of AI tools and techniques over the last few years, there has been an increasing amount of interest in the same. There are two sides to this conversation: one believes that AI should hold no place in our world, and the other believes that AI content writing should be prioritized over everything. At FlyMedia Technology, we sincerely believe that the conversations surrounding AI lack nuance.
In this blog, we will discuss the merits of both using humans and AI to create and use content and the large-scale implications of both. We will also put an emphasis on which content ranks easily and what struggles. Content writing has been deemed an easy prospect by many. However, nothing can be further from the truth.
What is Content Writing?
Content writing refers to the act of producing written content. This written content is then put up on websites as blog entries or articles. Content writing typically also includes making certain that one can thoroughly include search engine keywords as well as make the content digestible for a large-scale audience.
It is the act of imparting information in an easily understandable package, all the while making certain that the website is ranked as high as possible. There are several metrics one can apply in their content for the same.
Pros of AI Content Writing
With the rise of several AI content writing tools available, the skill of content writing has become easier to access for writers as well as business owners. There are several benefits of using AI content writing for your website; some of them are:
- Speed: AI offers speed, unlike any other possibility. You can have content ready to post in minutes.
- Scalability: If you want to increase the scale of production, you can use AI.
- Multilingual Possibilities: If you want to generate content in different languages, you can.
- A/B Testing: It is an ideal tool for A/B testing as it can generate several options in a quick and easy manner.
Pros of Human Content Writing
No matter how advanced an AI tool can become, there are several things that it cannot recreate by just entering a command. Some of the ways human content writing can distinguish and come out superior when in comparison with AI-generated content can be as follows:
- Storytelling: Human writing can weave stories, unlike AI. It has heart and soul in the content.
- Personal Anecdotes: Humans can easily cite several personal anecdotes in their content piece.
- Brand Tone: We can also easily follow the aesthetic and tone of a brand or client as per their needs.
- Emotional Impact: If you want the story to have an emotional impact, hiring human writers is your best bet.
Impact on Website Rankings
While on the surface, it may seem easy to just use AI tools for generating content on your website, the truth of the matter is that it is simply not possible. AI tools do not create content as much as they source it from different, already existing websites. They are simply compiling and, as discussed above, collecting their information from already existing content and repackaging it for you.
When one solely relies on AI-generated content for their website, their SEO rankings are therefore harmed in the process. Any search engine would deem this content as spam, therefore making it difficult to rank your websites at all.
The Happy Medium
The truth of the matter is that AI and human-generated content should coexist with each other. One can use AI for research purposes to come up with content ideas and title suggestions. One can also make certain to enhance the title of their content. Relying only on AI might seem beneficial in the short run. However, in the long run, it can be detrimental to your website and, therefore, your business’s success.
With the widespread usage of generative AI, it can become excessively easy to rely solely on it. It is extremely easy to make certain that one can thoroughly and actively generate several content pieces with a simple command. However, it is important to remember that using generative AI content as it is can severely impact your website rankings in several search results. At FlyMedia Technology, we thoroughly understand the scope of AI content writing and how to actively use it to our benefit. With our state-of-the-art tricks and techniques, we can thoroughly make certain to enhance the content produced on your website as well as the SEO rankings of the same.
