How is Twitter useful to your business?
Twitter is one of the greatest platforms for businesses to showcase their advertisement to such a large audience. Recent data has shown that a significant number of people use Twitter daily, creating ample opportunities for businesses to grow. By leveraging this highly active platform, brands can engage with a diverse audience and drive real time conversations.
With over 368 million users on Twitter (also called X) there are several reasons why businesses should opt for Twitter advertising on this platform. The massive and engaged audience offers growth to the business.
Why should you opt for Twitter marketing?
- Derives customers
Without using ads on Twitter, many potential customers might not come to know about your website or content. Whereas Twitter marketing creates a direct pathway from social engagement to the website you have. Twitter has active users and they can get connected to you.
- Direct messaging feature
DM feature enables businesses to engage in real time chats with customers addressing their query instantly. This instant communication helps to prevent delays that could otherwise lead to a loss of interest in customers.
- Polls and Q&A sessions
Twitter also introduced features like polls and Q&A sessions, allowing businesses to instantly engage with the customers. This trait helps users to know what exactly the audience is interested in and adjust their strategies based on the feedback if needed.
- Profit making opportunity
Marketing with Twitter is a profit making strategy. Reports have shown that even the creators with modest following can generate significant revenue per month as compared to advertising on other social media platforms.
- Free accounts
Businesses can create free accounts on Twitter where they can upload content showcasing their products and services, which helps businesses to further connect with their audiences.
Types of Ads available on Twitter
There are various types of ads that you can use to promote your company. Let’s dive into each of them.
- Promoted Ads
These promoted ads come with four categories in Twitter marketing such as single image ad that catch attention from the user, video ads helpful to engage viewers through sound and motion in the post, carousel ads that are swipeable and helps the user to use multiple images at the same time and text based ads used to connect with audience through written message to motivate the reader to take action.
- Vertical video ads
Video ads appear on the full screen with an option of a button named ‘call to action’ which is displayed after the user watches a few seconds of video. The reports have shown that the CTA button has proven highly effective, boasting an 83% success rate in driving user engagement.
- X Amplify
Advertisers can harness the power of Amplify ads to elevate their campaigns. Designed to maximise content exposure, these ads seamlessly integrate into users. These ads also boost visibility among users.
- X Takeovers
These ads are also noticeable features that have timeline takeover and trend takeover options. This marketing agency advertising enables users to see the post on the very top when they open their twitter account.
- X Live
This live feature enables real time communication with the global audience making it ideal for conferences, events and important announcements.
Conclusion
Leveraging the features mentioned above can elevate your business by increasing visibility, enhancing engagement and reaching a wider audience. Trust twitter to expand your business and watch opportunities unfold. With the right strategy you can create welcoming offers for the users to drive growth. These methods ensure your advertisements align with FlyMedia Technology while attracting targeted groups.
