All You Need to Know About Programmatic Advertising & How it Works?

All You Need to Know About Programmatic Advertising & How it Works

Have you ever wondered how a website is able to offer a great plethora of free content while keeping their all operations smooth. The short answer is “Programmatic Advertising”.  Top Digital marketing company in Ludhiana and around the world are familiar with the term Programmatic Advertising while some don’t know about it and are lacking […]

Revolutionizing Advertising Efficiency

Revolutionizing Advertising Efficiency

In this digital era, keeping up with the ever-changing landscape of digital advertising is critical. With the need for innovation, Google Ads has announced a ground-breaking development: a customizable automation solution. It is a game-changing tool that promises to redefine how advertisers manage their campaigns, providing unrivaled customization and efficiency.    What are customized automation […]

What is click-through rate (CTR), its benefit and how to improve it?


CTR, or click-through rate, is one of the most critical metrics for internet marketers. The primary purpose of this function is to measure and evaluate the number of clicks that they advertise and receive on their ads. It is based on the number of impressions. Having a high CTR or click-through rate is a necessary […]