How many and how to use keywords for SEO to boost your website visibility?
Overview Google Engine or Search engine works its way to filter the relevant and informative results through keywords. It means, it is imperative how keywords for SEO are used and how many should be added? This way it will benefit your website to get a higher ranking in the search engine and you will be ahead in the competition line. Here, we will enlighten you in detail on how to use the keywords in content and how many are relevant for the web page. How many keywords are relevant on a web page? Well! The answer to this question depends on how many keywords you want to use, their link with each other, and if they will benefit your content. By following the right kind of keyword research would help you to find at least 5 to 10 relevant keywords. Although, that does not mean you need to give attention to each specific one of them. Before we proceed further, let’s talk you through the keyword hierarchy: Keyword Description Primary Keyword The highlight of the article Use only 1 primary keyword to benefit the entire content Secondary Keywords Complimentary keywords Main topic should have 3 to 5 top points, so you can have these keywords in handful Additional Keywords Related Keywords Long-tail keywords are best in this category Types of keywords Head These are shorter keywords but with increased search volumes like shoes, photographer, and ceramics. Its target audience is wide, so it takes time to rank. Long-tail Descriptive in nature and multi-word search terms like red women’s shoes, glazed ceramic vases, and much more. It targets specific queries and takes less time to rank. How many keywords are relevant for SEO? Based on the length content – 3 to 8 which is further broken down in the given manner: Primary Keyword 1 Secondary Keyword 1 to 3 Additional Keyword 1 to 4 What is the ideal way to use keywords for SEO in the content? It is easy to say “Relevant keywords should be added for SEO” but when it comes to implementing it, it is a whole new process. The best practices should be added to make it worthwhile and get the benefits of what you are looking for. Some of the best way to do that is: Make use of the meta description Make sure that you focus on this step because most of the time it is neglected. A meta description is a summary to tell what the content is all about and Google will understand it easily. In this 1 to 2 keywords are important, so that search engines can directly look at your content. Include the keyword in the SEO title tag The SEO title tag is also referred to as meta title tag which is the name users will notice on the SERPs (Search engine results pages). The title tag should be limited to the company name and primary keyword. Include the keyword in the first 200 words As per some stats, it is believed that Google gives more benefit to those who have added keywords in the first 200 words or to be specific, 100 to 200 words of the content. If the introduction allows the user to understand what the content is all about it would gain their attention which eventually helps your website to rank higher. Include the keyword in the title If possible, then use the keyword in the content title. Google paints the entire picture by combining the header, meta description, along content. But make sure it should look natural, otherwise, it would do more harm than benefit. Put keywords naturally in the article You need to keep in mind, your reader is the first preference. Make sure the article or blog helps to gain the attention of the user by keeping it informative, engaging, and simple to understand. You need to add the keywords naturally so that it does not affect the ranking value. Put the keyword in the last 200 words As the start of the content is important you need to end it wisely. Make sure to keep the entire framework content proper. The second to last paragraph should include the secondary keyword. It would be even better to include CTA at the end of every last para in the content. Use keyword in anchor text links Embedding anchor text links means that your content has even more information than what is written. The use of anchor text links will benefit the other website pages. Although, you should make the primary keyword the anchor text link. Put keywords on Image alt-tags Content and images should go hand in hand. It is one of the most effective and easiest ways to gain the user’s attention. The keywords should be used in the image alt-tag so that it helps the user to reach your content. General Rules to Add Keywords Primary Keywords should be included once every 100 to 150 words. For 1000 word articles, keep the primary keyword usage to 7 to 10 times only. Also, make sure these are added all across the article so that your content also goes like a flow. On the other hand, the secondary and primary keywords should be more than the primary keywords. What are some of the best ways to create a keyword strategy? Step 1: Create a list of keywords and Consider other essential factors. Who is your target audience? What is your product? What is your brand about? Who are your competitors? What strategies do they use? Understanding the related searches Step 2: Prioritize the list Make sure it is broad enough that people will look for it and it should rank higher in the search engine. If you are not sure what to do then use 3 head and 7 long-tail keywords. Step 3: Put keywords on the website Some of the best places to put the keywords are: Site domain Site title URL page slugs SEO title and page title SEO site, page,
What are the different ways to get a digital marketing job as a fresher?
Introduction Digital marketing is in great demand. Back in 2019, content creation, content strategy, and digital advertising were on the rise. With improved techniques and technology digital marketing is increasing. From start-ups to well-established companies need to use the marketing skills of the professionals to stay on the top. With that said, the demand for digital marketing job is on the rise. This is because companies need to have strategies to interact with the audience. Tip to get a secure digital marketing position Increase your experience through freelancing or internships To gain experience time is required. You need to invest your time in understanding the Google ads and Facebook ads as it will upgrade your skills to grab the position. Learning is part of life and working in this industry is all about knowledge. You need to understand the marketing practices are changing with time. So, if you want to be different from others you need to do things differently. If you perform well, it will increase your resume value and while you are looking for a job, you can be benefited greatly. If you are doing an internship then you can learn from the experts and how you can be different from others. Start working and give your best, & within no time you will land your dream job. Start writing a blog If you want to be an expert then you need to start writing blogs and make sure what you are writing should make you different from others. You should create your website and even someone who is having just basic skills can do that. Start doing that and it will continue adding knowledge in the designing, marketing skills, social media, and SEO. If you start writing a blog it is going to be low-cost. You can add this to your resume. Build your Linkedin presence You need to put your focus on LinkedIn. It is important that your profile is completed and you need to get recommendations. If your experience is not enough to make any difference then you need to mention the volunteer experience along with community affiliations. You need to mention if you have graduated and during that time the academic awards you have received. Do not forget to mention, if you have any type of marketing work which will make a difference. Keep applying for the jobs There are many jobs you can apply for in which you make the best candidate. Marketing specialists will include entry-level marketing jobs. Make sure you are mentioning the personalized message on the cover letter when you apply for the job. Always check on the company details whom you are most interested in. check the reviews which tell you about whether the past employees like working in the company or not.
What are the professional tips to start a career in SEO in 2021?
SEO (Search Engine Optimization) is the method to increase the quantity and quality of traffic generation to the web page by using the results of search engines. Not only it increases the website visibility but relevant searches are increased. With better visibility, the business is going to get more attention, and leads will become higher. With that said, there are different career opportunities when you are looking for an SEO job. Working on SEO There are different career options in SEO which required you to work on 2 major concepts: Creating backlinks of good quality for the website company. Generating relevant keyword-rich content Every keyword that the user is going to enter on a search engine has relevancy, which helps in giving the results quickly and the user gets the desired information. Search engines which include Google are going to have crawlers for indexing and there is a complete web directory that helps in making the searches. The Google bots help to find the content which has been published by the relevant websites. Being an SEO professional your job is not just to generate the backlink from the website and authoritative website but multiple domains need to be used. By doing so, it increases the website ranking and website traffic. Just keep in mind, the efforts you are going to put in now will benefit you in the future. Results will take time to show but it will be worth it. Search Engine Optimization Career Opportunities In simple terms, SEO is a good career option as it is one of the most sorted ones. Different organizations are present in the world and hiring SEO professionals for generating the leads and giving the desired content. When you are working as an SEO expert, you help the business owners to make their website reach the top. Also, you will be working with the marketing team to ensure every step is taken correctly. Skills to Be an SEO Professional With time the SEO has become complex and to be an SEO expert relevant skills are needed. First of all, you need to be a leader which allows you to constantly update yourself with the changes happening in the market trends. Every year, multiple updates are released and it can be tough to keep up with those changes. Understanding them is essential as it is going to make a lot of difference for the business. So, constant updation is important in the field. After that, you need to have in-depth knowledge of digital marketing and what role does SEO play. All the necessary skills are needed to be an SEO expert whether it is non-technical or technical. Have an understanding of GA, GSC, and google tools.
