With the advent of AI tools, AI-generated content has seen a rise. It seems everyone and anyone is using these tools to generate content for their websites. In the short term, this might seem to be an intelligent option, considering the time you are saving on labor and the actual writing itself. But in the long term, one needs to make sure that this actually helps a person grow their website and, therefore, their business. At FlyMedia Technology, we thoroughly understand the appeal of AI. However, it is further essential to ascertain the long-term benefits in terms of SEO (Search Engine Optimisation) rankings. Will using AI-generated content be considered unique and helpful to SEO, or will it be targeted as spam content, forcing your website down in the rankings?
In this blog post, we thoroughly aim to explore this question in an extensive manner. Does AI-generated content help us, or is it giving us momentary relief and affecting the overall performance of our website? Following are some of the ways AI can negatively impact your SEO rankings in any search result.
Lack of Originality
AI-generated content is simply not original in any sense of the word. All AI does is take content from other websites and produce a mish-mash of a few resources altogether. Therefore, there is no originality produced. Instead, it offers a simplified version of your search request.
Potential Plagiarism
With AI-generated content, you can also run the risk of suffering from a potential act of plagiarism. Where some AI tools reword their sources to enhance the understanding of the user, others can also simply copy and paste the existing paragraphs from other websites.
Lower User Engagement
AI-generated content also has a lower engagement rate than other human-produced content in a thorough and essential manner. This can lead to lower traffic and even a lower amount of overall engagement on your website. The website’s ranking is thoroughly impacted by the traffic generated by the content you produce.
Running the Risk of Google Penalties
Although Google does not directly penalise any AI content posted on your website in a thorough manner, you can still gather Google penalties if your content is thoroughly plagiarised or low in quality. Using AI content can also thoroughly result in spam content as well, which can further incur Google penalties.
E-E-A-T Eligibility
AI content might also struggle to rank in the search results because, more often than not, it fails to satisfy Google’s E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) eligibility in a thorough manner.
It can be extremely easy to make sure that you are able to produce content from AI tools and post them. However, in the long run, it does not truly help to enhance the ranking of your website. At FlyMedia Technology, we thoroughly understand the temptation, but we make sure that we do not actively participate in posting AI-generated content. AI is a helpful tool, yes. However, relying solely on it for your content is a grave mistake anyone can make. One must only post original and unique content onto their websites to have the right SEO rankings in a thorough and essential manner.
