जाने डिजिटल मार्केटिंग से जुड़े 8 ऐसे तरीके, जिस पर बिना किसी डिग्री के भी बना सकते है करियर
भारत के साथ-साथ पूरे विश्व में इस समय डिजिटल मार्केटिंग का बाजार काफी तेज़ी से बढ़ रहा है | इस डिजिटलाइज़ेशन की वजह से लोगों के जीवन में भी काफी बदलाव आ गया है | डिजिटलाइज़ेशन होने के साथ-साथ अब लोगों के नौकरी करने का तरीके में भी काफी हद तक बदलाव आ गया है | दरअसल आज के युवा पुराने तरीके के बदले नए क्षेत्रों में जॉब के अवसर की तलाश कर रहे है | बीते कुछ दशकों में देश और दुनिया भर में नए गैजेट्स ने कदम रखा है, जिसने मार्केटिंग का पूरा नजरिया ही बदल दिया है | फ्लाईमीडिया टेक्नोलॉजी के निर्देशक मिस्टर अनुज गुप्ता जी ने बताया की आज के दौर में पारंपरिक मार्केटिंग के बजाए डिजिटल मार्केटिंग का अधिक उपयोग किया जाता है | जिसके चलते सभी लोग अपने व्यवसाय का विज्ञापन ऑनलाइन और इंटरनेट मार्केटिंग के द्वारा कर रहे है | लगातार हो रही तकनीकी खोजों की वजह से पहले के मुकाबले इंटरनेट सेवाएं काफी बेहतर हो गयी है और साथ ही इंटरनेट डेटा भी काफी सस्ता हो गया है | आज के समय में डिजिटल मार्केटिंग ही एक ऐसा प्लेटफार्म है जिसकी वजह से हर वर्ष लाखों युवाओं को रोज़गार मिल रहा है | यदि आपके पास डिग्री नहीं है और आप अपना करियर बनाना चाहते है तो डिजिटल मार्केटिंग से अच्छा विकल्प और कोई नहीं हो सकता, क्योंकि सिर्फ यही एक फील्ड है जिस पर आप बिना किसी डिग्री के करियर बना सकते है और आसानी से पैसे भी कमा सकते है | आइये जानते है ऐसे ही कुछ 8 तरीकों के बारे में :- 1. एफिलिएट मार्केटिंग :- यह एक प्लेटफार्म है, जिसमे इ-कॉमर्स वेबसाइट के ज़रिये मार्केटिंग की जाती है | 2. सोशल मीडिया मार्केटिंग :– इसमें सोशल मीडिया के प्लेटफार्म से मार्केटिंग की जाती है | 3. नेटवर्क मार्केटिंग :- इस प्लेटफार्म में किसी भी व्यवसाय का इंटरनेट मार्केटिंग के द्वारा नेटवर्क बढ़ाया जाता है | 4. सर्च इंजन ऑप्टिमाइजेशन :- इसके माध्यम से किसी भी वेबसाइट का सर्च इंजन में रैंक बढ़ाया जाता है | 5. ईमेल मार्केटिंग :- इस प्लेटफार्म में ईमेल के ज़रिये व्यवसाय की मार्केटिंग की जाती है 6. कंटेंट राइटिंग :- इस प्लेटफार्म में व्यवसाय से जुड़े विषय के बारे में कंटेंट लिखता है | 7 . थंबनेल डिजाइनिंग या ग्राफ़िक डिज़ाइनर :- सोशल मीडिया में पोस्ट करने के लिए व्यवसाय से जुड़ी थंबनेल को डिज़ाइन करता है | 8. वीडियो एडिटर :- सोशल मीडिया में पोस्ट करने के लिए व्यवसाय से जुड़ी वीडियो की एडिटिंग करता है | डिजिटल मार्केटिंग में अपने करियर की शुरुआत कैसे करे ? मिस्टर अनुज गुप्ता जी ने बताया कि आजकल यह कोर्स ऑफलाइन और ऑनलाइन दोनों ही तरीकों में उपलब्ध है, जो आपको डिजिटल मार्केटिंग के अलग-अलग पहलुओं को सीखने में आपकी मदद कर सकता है | पर बिना किसी सही मार्गदर्शन के आपको यह डिजिटल मार्केटिंग का कोर्स सीखने के दौरान काफी परेशानियों का सामना करना पड़ सकता है | इसलिए कोशिश करे यह डिजिटल मार्केटिंग का कोर्स आप किसी कंपनी या फिर इंस्टिट्यूट से ही सीखें | इससे जुड़ी जानकारी के लिए आप फ्लाईमीडिया टेक्नोलॉजी से परामर्श कर सकते है | इस संस्था के निर्देशक मिस्टर अनुज गुप्ता जी डिजिटल मार्केटिंग में एक्सपर्ट्स है और साथ ही इसकी पूरी जानकारी देने में आपकी मदद कर सकते है |
हॉस्पिटल और डॉक्टर के लिए डिजिटल मार्केटिंग का होना क्यों है इतना महत्वपूर्ण ?
प्रौद्योगिकी की तीव्र गति से प्रगति होने से और इंटरनेट के व्यापक उपयोग के साथ-साथ, डिजिटल मार्केटिंग स्वास्थ्य सेवा प्रदाताओं के लिए अपने मरीज़ों तक पहुंचने और उनसे जुड़े रहने के लिए एक आवश्यक साधन के निर्माण का कार्य करता है | कुछ ऐसे कारण है जिससे इस बात का पता चलता है की स्वास्थ्य सेवा प्रदाता को डिजिटल मार्केटिंग का निवेश क्यों करना चाहिए | फ्लाईमीडिया टेक्नोइलोजी ने अपने यूट्यूब चैनल में पोस्ट एक वीडियो के माध्यम से यह बताया कि डिजिटल मार्केटिंग हमेशा से ही पहला और सबसे प्रभावी मार्केटिंग प्लेटफार्म रहा है, जिसके माध्यम से खासकर डॉक्टर और हॉस्पिटल को अपने मरीज़ों के साथ जुड़े रहते है और यह इनके बीच एक महतवपूर्ण साधन का निर्माण करने में भी सक्षम होता है | आइये जानते है इस बारे में क्या है महतवपूर्ण कारण :- यदि इससे जुड़ी कोई भी जानकारी या फिर अपने व्यवसाय का डिजिटल मार्केटिंग करवाना चाहते है तो आप फ्लाईमीडिया टेक्नोइलोजी का चयन कर सकते है | इस संस्था के निर्देशक अनुज गुप्ता डिजिटल मार्केटिंग में एक्सपर्ट है जो आपके व्यवसाय को बढ़ाने और डिजिटल करने में मदद कर सकते है |
डिजिटल मार्केटिंग के क्या-क्या लाभ है?
क्या है डिजिटल मार्केटिंग ? डिजिटल मार्केटिंग एक तरह की ऑनलाइन मार्केटिंग होती है,जो इंटरनेट और डिजिटल संचार के अन्य रूपों द्वारा संभावित ग्राहकों से जुड़ने के लिए ब्रांडों का प्रचार होता है | जिसमें ईमेल मार्केटिंग, सोशल मार्केटिंग, एसइओ (सर्च इंजन ऑप्टिमाइजेशन), कंटेंट मार्केटिंग, ऑनलाइन विज्ञापन द्वारा सोशल मीडिया के माध्यम से लक्ष्य जनसंख्या तक पहुंचना और उन्हें मनाने के अनेक कार्य योजना शामिल होते है | किसी भी तरह का प्रचार एक व्यवसाय को आगे बढ़ाने में मदद सहायता करती है | डिजिटल मार्केटिंग कैसे बना आम लोगों के लिए बेहतरीन ? पहले से समय में लोगों को अपने व्यवसाय की प्रचार के लिए दर-बदर भटकना पड़ता था, जिसे फिसिकल मेहनत बहुत ज़्यादा होती थी | लेकिन डिजिटल मार्केटिंग के आने के बाद इस सिस्टम में काफी बदलाव आ गया है,प्रचार करने का तरीका वही है बस फिसिकल मेहनत थोड़ी कम हो गयी है, क्योंकि डिजिटल मार्केटिंग प्लेटफार्म से व्यवसाय के प्रचार को ऑनलाइन मार्केटिंग द्वारा किया जाता है | डिजिटल मार्केटिंग क्या-क्या लाभ है ? डिजिटल मार्केटिंग के मुख्य लाभ है :- 1. प्रयासों को आप केवल उन संभावनाओं पर केंद्रित कर सकते हो जो सिर्फ आपके उत्पाद या फिर सेवा खरीदने की संभावना रखते है | 2. आउटबाउंड मार्केटिंग की तुलना में अधिक प्रभावी होता है | 3. डिजिटल मार्केटिंग आपके उद्योग को प्रतियोगिता के मैदान में समतल बनाती है और आपको बड़े ब्रांडों के साथ प्रतिस्पर्धा करने का अवसर भी देती है। 4. डिजिटल मार्केटिंग के कार्ययोजना को अपनाना और बदलना बेहद आसान है | 5. डिजिटल मार्केटिंग के सहायता से आपके कन्वर्जन दर और लीडस् की गुणवन्ता पर सुधार किया जाता है | अगर आप डिजिटल मार्केटिंग से जुड़ी कोई भी जानकारी लेना चाहते हो तो आप फ्लाईमीडिया टेक्नोलॉजी से ले सकते है | यह संस्था डिजिटल मार्केटिंग के प्लेटफार्म में एक्सपर्ट है |
Increase your business visibility online with expert SEO strategies
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Who Should You Choose For Digital Marketing: A Company Or A Freelancer?
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Craft a good Top Funnel Content Marketing Strategy
What is a Marketing Funnel? Marketing Funnel is the journey through which a loyal customer goes through. It represents all those stages from getting awareness regarding a product to purchase of a product a customer makes. This journey of Marketing Funnel is divided into three stages: Top of the funnel: The top of the funnel is the most important stage where important leads enter.In this stage awareness is being made to the customer regarding the brand or product to develop their interest. This stage should include high quality content which provides good information regarding particular subjects to the customer to develop interest in your brand. It includes: Articles, Educational videos, Industry whitepapers, Infographics, infographics, reviews, interviews with experts etc. Middle of the funnel: In this stage the customer has become familiar with your brand. It requires more detailed information to prove to the customer that your brand or product is the best compared to other brands. It includes Product overview, demos, testimonials, guidance regarding the product usage, specifications showing page, free trials etc. Bottom of the Funnel: This is the final stage before a customer makes a purchase. In this stage customers need a last push to get convinced that your product is the best. Give an assistance to answer all queries answers to the customer, you can give promotional offers, free shipments or free trials etc to convenience them fully with your product. For more detailed information you can consult the best digital marketing company in Ludhiana. What is Top funnel content marketing? As per discussed above, top funnel content marketing strategy is adopted to bring awareness among the customers regarding a product to attract a wide range of customers. This content marketing strategy is made to make the customers familiar with the product or a service which a particular brand provides. The top funnel content is mostly educational or informative and less promotional. The top funnel content marketing creates brand awareness, establishes credibility, and attracts potential customers who are at the ear;ly stage of the buying process. Top funnel content marketing strategies include blog posts, social media posts, infographics, video, podcasts etc. Points to consider before doing Top funnel content marketing strategies Some general points to keep in mind to craft a good top funnel content writing marketing are: Define target Audience: Start from defining the target audience for creating top funnel content marketing. Consider the need, preference of your targeted audience and then create the top funnel content marketing which resonates with them. Setting a clear goal: Setting a clear goal regarding your top funnel content marketing strategy is important to drive according to the need whether you want to bring awareness regarding the brand, or increase the traffic on the site or want to grow social media following. Create informational content: To create a good top funnel content marketing, you should be creating informational content more and not too much promotional. It is built to bring awareness regarding the product to the customer and providing good information regarding a particular product helps in building the trust of a customer. Promote your Content: Promote your content through various social media channels such as instagram, facebook etc. It will help you in attracting a large number of audience towards your content and increase the interests of the buyers. These are a few strategies which you can follow to create a good quality top funnel content marketing for promoting your product. For a good quality top funnel marketing content you can also consult the best digital marketing company in India.
Efficient Guidance of Web 3.0 Marketing
In the digital world, online presence matters for your business. Establishing your business online can help people get information about your business products and services through your website. In recent years, websites have fixed elements, from browsing to scrolling. Nowadays, numerous techniques and features have been developed for the Internet. One of them is Web 3.0, which changes the Internet platform. Web 3.0 has advanced features such as voice searching, artificial intelligence, and the Internet of things. The Best digital marketing Company in Ludhiana uses Web 3.0 to improve the internet user experience and increase work efficiency in digital marketing. Web 3.0 offers excellent control of data and security. Understanding WEB 3.0 It is known as the Semantic Web. It is the next level of the internet. It will connect with applications, websites and all devices that may connect to the internet. It will improve speed, connectivity and accessibility. It creates an interconnected system where users can control their data and information. Web 3.0 allows users to share data according to their preferences. The Best digital marketing Company in Ludhiana uses Web 3.0 to secure the data. Key Feature of Web 3.0 Semantic web Artificial Intelligence Decentralization Benefits Of Web 3.0 Ownership of Data Web 3.0 can help control your data. It allows users to share their data or not. For example, we provide personal data when we take an online service. Online platforms may share your data with other companies. In such a case, web 3.0 can help offer proper data security. Web 3.0 has an advanced feature that enables users to share their data according to their preferences. Make it Easier For SEO Activities SEO stands for search engine optimization. It is paramount that your business website pages show up when a user searches. SEO not only helps improve internet search results but valuable location and keywords can also help increase your online presence. You need to use different SEO strategies. SEO Company in Ludhiana uses Web 3.0, which makes it naturally easier for the website to rank in search engines. Increase security web 3.0 will be established on the interconnect blockchain. Blockchain can help to store data with proper security so that no one can easily find it. Blockchain will reduce the risk of data theft. Decentralize The Data Store Decentralization will help to secure your data effectively. It will make it easier for users to access their data anytime and anywhere. You can get your data if your network suddenly crashes or the server fails. Monitor Individual Activities Online Web 3.0 can help individuals quickly transfer their data digitally, such as money and other information. Web 3.0 also monitors individuals’ online activities. They can connect and interact with each other. Helpful for creator Web 3.0 is beneficial for content creators. It provides proper security for data. Web 3.0 is an upgraded internet service that allows users to secure their data and information effectively. It is interconnected with all websites and applications. Using Web 3.0 makes SEO ranking and creation easier. If you want to rank your website organically, contact FlyMedia Technology, the Best digital marketing Company in India.
Everything you need to know about International SEO.
International SEO means optimising your website according to different countries and languages, so that search engines can easily recognize which country audience you are targeting. It includes operations which help your website to rank higher in different countries or regions. It is very much important to have a good International SEO strategy by the Best Digital marketing company in Ludhiana to reach the global audience. Key aspects of International SEO: The Key aspects of International SEO are: Hreflang Tags: These tags are used in International SEO to determine which language and country a specific page is targeted for. It helps the search engine to present your page in a correct version according to a specific area and its language. International Targeting in Google Search Console: This feature in the International SEO helps in determining the targeted country and audience. It helps Google in understanding the targeted international audience. Localized Content: Localized content is made in International SEO to make it relatable to the target audience of a specific region and it helps in increasing the visibility of your website. Backlinks from Local Websites: Backlinks created from local websites in target regions helps in increasing website authority and credibility. Optimizing for local keywords: Optimizing keywords according to the targeted area helps in increasing the visibility in local search results. Difference between Local SEO and International SEO: The Simple major difference between Local SEO and International SEO is that both focus on optimizing a website for search engines but targeting different geographical locations. In this concept International SEO is a wider concept compared to Local SEO. Local SEO is derived to optimise the website for better ranking in a specific geographical area which includes a small region or a city to attract the customers of a particular vicinity. On the other hand International SEO is derived to optimise the website for better ranking in multiple regions or countries, as explained above at the Best SEO company in Ludhiana. Benefits of International SEO: If your looking to expand your business online presence globally then International SEO has a lot of importance: Increasing Global visibility: International SEO is performed to optimise websites for international search engines which helps in increasing the visibility across the different countries and regions. Targeted Audience: International SEO allows you to target specific regions of a country. It is to strategize to meet as per the needs and preferences of diversified nature of different region people. Enhance brand reputation: International SEO helps in increasing your visibility in different countries search engines which helps in enhancing brand reputation by gaining credibility and authority on international level. Higher traffic and conversions: Through optimized international SEO, it helps in attracting a lot of visitors from different regions and countries which also brings higher traffic and conversion on the site. Competitive advantage: International SEO helps in attracting international customers on the site and helps in outperforming in search engine rankings which gives an edge in the global market by outperforming your competitors. These are the benefits presented by International SEO which helps in making your business grow by making its reach to a large number of audience on international level as well by the Best SEO company in Ludhiana.
