SEO and Digital Marketing Mastery
SEO Secrets SEOblogs are informative and full blogs and provide knowledge about marketing and growth. *Read this blog till the end to know everything about SEOblogs All About SEO’s Anyone who wants to know about SEO from start to end, like what it is and how it works, can go with SEO blogs. There are many reasons which support the importance of Blogs for SEOs. Working From Long This website has been consistently providing knowledge about the constantly changing landscape of digital marketing since 2013. Seekers can learn all about search engine optimization, like tactics and result-oriented strategies, from this website’s blogs. Like SEOblogs, FlyMedia Technology is also an esteemed website that has been working in the field of digital marketing in Punjab for many years. Experts of digital marketers and their quality blogs are helpful in resolving burning queries related to SEO. Best Option for Online Business Owners Business owners who want to leverage the power of the Internet need to understand all aspects of digital marketing. FlyMedia Technology is the best option, and it is equally reliable for SEOblog to know about SEO techniques and the latest changing trends. Future Scope of SEOblogs The future of SEOblog is bright, as the utility and craze of digital marketing are getting high. Businesses and digital marketers crave to learn about new SEO techniques that will make their businesses outrank the competition. Start from Beginning If you are a new reader, then you might find yourself reading the latest blogs, but don’t worry, start from the beginning or from where you left off. Once you maintain the flow of reading informative blogs by FlyMedia Technology or SEO blogs, you’ll easily understand the changing aspects of SEO trends. Why Our Blogs We curate the information content in a way that makes it easy to read and understand. Give a try to read our blogs and experience the difference. Getting all the content to satisfy your curiosity on one platform is the cherry on the cake. Few More Reasons to Go with Us FlyMedia Technology is recognized as the best SEO company in Punjab. Started with only a few members and now have a huge team dedicated to SEO. It is the fastest growing digital marketing company in the north. Our blogs unlock all the blocks faced by online businesses. Our blogs cover all the upcoming and previous strategies and make a proper comparison with stats to illustrate the effectiveness of SEO strategy. Our Blogs offer in depth knowledge about all facets of digital marketing, such as : Social Media Marketing Pay per click Ad. (PPC) Content Marketing Web Designing Video Production & much more With the latest Google updates, our blog covers all the crucial information that is important for driving success to your online business. Conclusion Don’t miss any updates regarding any update from Google from SEO to digital marketing tactics. Get all updates and news on our website. If you don’t want to miss any news regarding the latest search engine optimization, news is now fast and reliable. Sign up today for the weekly newsletter! To understand more about SEO trends, connect with an SEO company in punjab.
Reasons why blog is important for Marketing and SEO
Blogs are the informal articles in which you get relevant content about a specific topic. THe are a great way to drive search traffic to your site with email marketing and social media promotion. According to the data there are approximately 70 million blogs each month on the internet which shows that blogging is still an important part of marketing. A lot of businesses use blogs to market their brand on a daily basis. Here are some points which shows that why blog writing is important for marketing and SEO by the best digital marketing company in Ludhiana: Helps in increasing brand visibility: One of the biggest benefits of blogs in SEO is that it increases the visibility of a brand in search results and helps in increasing traffic on the site. While writing a blog you should be adding keywords in a perfect manner which helps in increasing the visibility and traffic. Interlinking of other pages and blogs also helps in increasing visibility and creating awareness. Blogs help in building Trust: In a blog when you share correct and authentic information which is required to your readers then it helps in building the trust of the customers. While writing a blog you need to follow the theory of E-A-T which means Expertise, Authoritativeness and Trustworthiness. Google uses this in its algorithm to analyze and recognize content. Blogs help in creating brand awareness: Blog is used to share information regarding a particular topic. The people who will be interested in a particular topic will be reading blogs to get information regarding it, which will also help in creating awareness regarding it. Blog drives engagements: Blogs are shared to provide relevant information regarding a particular topic, if the reader likes your content they will start reading more related content from your sites which helps in increasing the engagement. Regular relatable content can convert your regular readers to a good base of customers. Blogs can increase your crawl rate: If you put blogs regularly on your site it shows Google that your site is relevant which helps increase your crawl rate by the google which helps in increasing the visibility of your site. Blogs generate new leads: If a person likes your blogs it helps in creating more leads. It is very important to provide authentic content with good and correct information in your blogs. So that it can help in increasing the interests of readers which will help generate new leads. Blogs encourage site discovery: With the increased word count in your blogs, you can also do interlinking in your blogs which encourages site discovery and it indirectly helps in increasing your crawl rate and the visibility on the site. Blogs help you in understanding the needs of the customers: no one has extra time to read irrelevant things, providing a blog with a good amount of information and clearing queries of customers through blog writing helps in building the understanding. Some blogs offer review and queries options also in understanding the needs of the customers. In this way blog helps in increasing the marketing of a brand and converts the readers into loyal customers. It is possible if you will be providing good information blogs on your sites with the help of the best digital marketing company in India.
What are the advantages and Disadvantages of Niche Marketing?
Niche Marketing is defined as that marketing strategy which is a more focusing approach towards the targeted audience. Niche is marketing tactics designed for targeting a specific population instead of competing in a large number of audiences. Niche marketing strategy is formed according to the needs of the customers to provide them with the best offer which is not offered by any other company. The market strategy is designed according to a particular segment. This helps a company to become a master of that particular segment and other companies can enter different segments. For example, a firm is making Kids clothes as they will be strategizing their whole market strategy to target the parents to get their kids clothes from them. This is called Niche Marketing. For more understanding can consult the Best Digital marketing company in Ludhiana. Niche Marketing Advantages and Disadvantages: Advantages The main advantages of niche marketing are: Less Competition: If you follow niche marketing you will face less competition because only few parties will be offering the same thing in particular as you are offering to the targeted audience. With the less competition there will be less audience or customers as well. So it is important to target organic traffic which is genuinely interested in your product. Quality Product: In niche marketing you focus on the needs of the targeted audience, due to which you focus more on quality than quantity. When you target a specific audience then you focus on becoming the right partner for fulfilling their specific needs. Less expenditure on Marketing: In Niche marketing strategy you save a lot with less expenditure on marketing and advertising. Marketing in Niche strategy is highly targetable which makes it cost effective as well. Higher Profit: Niche marketing strategy focuses on the specific needs of their targeted audience which requires special attention and quality maintenance which also increases the rate of interest in niche marketing as the targeted don’t mind paying extra for their required needs. Allocation of resources efficiently: In Niche marketing strategy while focusing on the specific targeted audience needs helps you in allocation of the resources in a much more efficient manner. Disadvantages As the target audience is limited in the Niche marketing strategy, so it may take time to reach the targeted audience which may impact the growth of the company. In the niche marketing strategy the demand is specific which increases the interest rate. But this also influences the competitors as well. So there is a high chance of facing competitors in the Niche market. Required more deep knowledge and efforts to fulfill the specific need and interest of the customer. As the targeted audience is small in quantity. So the company may get rewards late or delayed. The growth in niche marketing is limited as the targeted audience is limited. Marketing is important in each strategy. In Niche marketing, maintaining good marketing with the targeted audience is important. For maintaining good marketing you should be consulting the Best Digital marketing company in India. So these are the general advantages and disadvantages related to Niche Marketing. It is built to focus on the needs of a specific audience.
What is a Broadcast channel on Instagram?
You all have heard about the new feature of Instagram Broadcast Channel, introduced by Meta in February 2023. Broadcast Channel is introduced for creators to directly connect with their followers. It is based on the concept of message from one to many. In simple meaning through a broadcast channel a creator can share his/her recent photos, videos, posts, sharing important information or giving updates in the group to his followers. On which followers can react to content and vote in the polls but they can’t message in it. This type of strategy comes under social media marketing which can be assisted by the Best digital marketing Company in Ludhiana. How to create or build a broadcast channel on Instagram? Creating a broadcast channel on instagram is easy and can be made through few steps: Go to your Instagram DM’s section Click on the option on the right side of corner with pen and pad emoji This will show an option “ Create a Broadcast Channel” After clicking that option you need to put broadcast channel name and define your target audience You can also promote your broadcast channel on your profile The last step is to click on “ Create Your Broadcast” channel How followers can Join Your Broadcast Channel: Here are some following easy steps following which a follower can join your broadcast channel: Go to the Instagram profile of a creator of which you want to join the broadcast channel. Click on the link of “ Join the broadcast channel” present on their profile. After joining the broadcast channel you can see the channel will start showing up in your Instagram Inbox. After joining you can react to the content and participate in polls but you can’t message in the channel. Benefits of Broadcast Channel: Broadcast channel is created to increase the engagement between the creator and its followers. Some of the benefits of broadcast channel are: Easy Interaction: Broadcast channel is an easy medium through which creators and brands can interact with their followers and share their information in an easy process. This also helps the brands to easily showcase their offers and take public reaction to it. Public feedback: Broadcast channels help in understanding their targeted audience needs by analyzing their reactions. It helps them get valuable insight and improve their instagram marketing strategies, which can be assisted by the best digital marketing Company in India. Guaranteed Visibility: Broadcast channels ensure guaranteed visibility. In broadcast channels the promoters need not to compete in the algorithm. When a follower joins your channel, they will get notification on your message in the channel to ensure that your content reaches your joined followers. Exclusive Content: Broadcast channels help in presenting exclusive content to your followers. It includes a new product launch, sneak peaks and interactive polls in it. Some tips to maximize Instagram Broadcast channel: Share Voice Notes: Sharing a voice notes helps in adding a personal touch and gives an impression to followers that you are connected to them not just in a formal way. Use multiple formats for messages: You can connect to your followers with different ways by sharing photos, videos, links and by creating polls as well. Creating a poll for a new launch: Make your broadcast channel look more exclusive to your followers then your instagram page. Create a poll for your new launch. It will help in getting audience opinion and make them feel more connected to you.
What is Growth marketing and Digital Marketing?
The terms like “Growth marketing” and “Digital Marketing” are used interchangeably. But both these terms have different concepts. Digital marketing is the use of different channels digitally to increase the customer base and whereas growth marketing includes those strategies and techniques which are required to increase the growth of the company or the business. Both these strategies are applied for different purposes. It can be explained with an example, If you want to connect with more customers and increase the customer base for a product or a thing then you should be choosing digital marketing strategy by the Best digital marketing Company in Ludhiana. If you are more focused towards driving the growth of the company then you should be choosing growth marketing strategies. Some latest trends going on in growth marketing and digital marketing both: The concept of Growth marketing has been present for a very long time compared to digital marketing but both these concepts are evolving with time and latest trends and techniques need to be followed in them. Some common latest trends which can be applicable for both growth marketing and digital marketing are: AI Driven Marketing: Nowadays AI is the buzz creator. It is used by almost 84% of the market to grow the business. AI marketing strategies work faster than human capacity and help in coming to the conclusion at a much faster rate. Large number of markets have started depending upon AI for automating tasks. Voice Search optimization: Voice Search Optimization by the best SEO Company in Ludhiana. is used for optimization of keywords using voice assistance. Nowadays a lot of consumers use voice search through digital assistance. Video Marketing: Video marketing means promotion of your product or brand by creating video content. Video marketing is getting very prevalent in the form of short videos and clips used for promotion such as reels on Instagram, shorts on Youtube etc. Social Commerce: Social Commerce also known as e- commerce which means that when different social media platforms are used to promote sale of the product. It simply means that when people purchase something from social media feed. Benefits of these latest trends: Some of the benefits of these latest trends in growth marketing and digital marketing are: AI Driven marketing helps in understanding your audience in a better way as it helps in analyzing a large amount of data in a very quick manner compared to human beings. Video marketing helps in bringing traffic to your site, increases brand awareness, and helps in reaching a large audience through video content. Voice Search optimization is a fast and convenient way. It helps in getting the information regarding anything in a very quick manner. Different social media sites are used by a lot of all around the world. So these platforms are used for the advertisement of the products. Social Commerce helps in getting the product to a large number of audiences. In this way different digital marketing and growth marketing helps in attracting a large number of audience and which leads to the growth of the company. If you are also looking to get good marketing strategies, it is advised to consult Best digital marketing Company in India.
Strategies For Link Building
Search Engine Optimization, primarily known as SEO, is one of the most vital digital marketing practices. It involves several essential factors, such as keywords, website speed, and content optimization. However, link building is another essential aspect of SEO that is often overlooked. There are several types of operations associated with SEO, such as technical SEO audit, for which an SEO company in Ludhiana also uses various AI testing tools to enhance its working. Link building is another important part of SEO that helps improve a website’s visibility and engage potential traffic. Link-building is overlooked because it consumes a lot of time and effort, leaving a lot of potential that can be brought to the surface untapped. If you are in on doing the maximum that you can to make your business reach the peak of success, then here are some link-building methods you can work on to shape your vision and bring it to life. Link Building And Its Significance Link building practice is a crucial element of SEO. It is a process of getting users back to your website from another website. Search engines such as Google are sent a signal that your website is authentic, trustworthy, and reliable when a top-notch website links to it with the help of the best digital marketing company in Ludhiana . Reasons Why Link Building Is Important Evolving Digital Practices With experience, link-building has become more popular among professionals, with a 4323% elevation in adoption. This mentions the importance of PR in link acquisition efforts. Content As King One of the most efficient ways of link-building is to create highly likeable content. Long-form content is more likely to be considered link-worthy, generating 77.2% more links than articles with shorter content. Social Media Influence About 61.7% of link builders use social media for outreach campaigns, which is estimated to lead to 22% more links in a month. SEO Budget Allocation 28% of the budget for SEO is allocated to link building. Methods Of Link Building There are a number of methods that you can learn for link building, which are used by professional SEO companies in Ludhiana. The methods are as follows: Get Links From Scraped Content The strategy used by an SEO company in Ludhiana involves the smart use of data to identify opportunities for link-building. Various tools, such as ScreamingFrog, can be used to find web content associated with your field of interest. The content type may include: Articles Blogs Forum discussions To proceed with this method, you must find a place for your website or content where it can be mentioned and linked. As soon as you have found the place to mention the website and content and have the list, reaching out will be the next step, and you will use your communication skills to complete the crucial task. You need to create a friendly but professional message that is concise and clearly explains the benefits of backlinks of your content to their audience. Guest Blogging Guest blogging is a great way to power up your backlink profile as you establish yourself as an authority. Guest blogging refers to writing content for other websites associated with your field to get different types of backlinks, such as: In-content links: These links are mentioned within the body of an article or blog that direct the user back to your website. Author bio-links: These links are mentioned in the author’s bio section at the end of the article and are direct to your website or any social media profile you may have. Editorial links: These links are mentioned by the website editors in your guest post. Hiring Recent Graduates Another often overlooked strategy that can be very efficient for link-building is hiring recent graduates to leverage their networks. The strategy involves seeking out the networks and resources of educational institutions. Ways to work on this strategy Identify opportunities and check any graduates you have hired with a career section on their college website that features alumni success stories. Contact the college or educational institutions to enlighten them about the benefits of hiring your graduates and request that they feature their success stories on their career website, which should include a backlink to your company’s website. Contact the career centres as many universities seek out opportunities to showcase the achievements of their albums. By highlighting the perks you have had by hiring their graduates and their role in your company, you can get quality backlinks for your website. These are some of the strategies used by the best digital marketing company in Ludhiana, which can boost your business’s digital performance and take its success to the next level.
AI at Work: Analysing Amazon’s Review Summarization Strategies
Introduction AI has been a big help for people who have been using it for improving their business prospects. Amazon is one such organisation which has used this advanced technology to summarise their reviews. In this blog, the best SEO Company in Ludhiana will shed light on the best ways Amazon has exploited the use of AI in summarising their customer reviews, which has effectively helped them understand the needs of their customers and act accordingly. Ways With Which Amazon Review Highlights Feature Work? Although users can still search for customer reviews, this new feature called Amazon Review Highlights appears on the top of the customer reviews section on every product page. You can generate new AI texts that are based on the attributes provided to you. You can also simply tap on those attributes to filter relevant reviews. According to Amazon, their AI highlights review will only process their review data from verified purchases into account. The most trusted SEO Company in Ludhiana found out that it effectively prevents fake reviews from affecting the overall message that the AI will generate. Apart from that, users can determine the validity of a review by looking at other reviews generated by AI. How Your Amazon Store Gets Affected By This Feature? The Amazon Products Review plays a significant role in eCommerce, especially in Amazon. It gets a lot of reviews from its customers, which can impact the customers’ decision to purchase a product from one or more sellers. How AI Highlights Review Can Improve Your Business and Customer Experience Here are some of the biggest ways in which this feature can improve your businesses in the following ways: Customers Don’t Need To Spend Time Deciding Your Product: Users don’t need to manually read the reviews themselves as they can use this feature to know the things customers have to say about any particular product. As per the most reliable SEO Company in Ludhiana, if your amazon product earns positive reviews, the users will also get a positive summary for it. Apart from that, a customer can get a consensus about a product and base their decision to purchase it on that summary. You May Need More Reviews to Attract More Customers: Potential customers can shy away from purchasing a product online if it has too few reviews or exclusively perfect reviews that seem to be fake. For example, if your product has a 4.2 to 4.5 stars out of 5, it will perform better and have better demand in the market than the ones that have perfect ratings. It can become a potential red flag for many users if the AI feature has only five star summaries to generate the review content. Your Product, Brand, and Reputation Can Be Affected By Your Reviews: The most trustworthy SEO Company in Ludhiana has found out that reviews posted by customers can affect your brand, product, and reputation. Customers leave reviews on social media sites that may not be favourable. If the reviews are on a positive note, it will definitely boost the sales of your product and enhance your image. Whereas unsatisfied or unhappy customers can leave unfavourable reviews that can deter other people from buying your products. Conclusion Amazon’s Review Highlights feature is potentially helpful for sellers to sell their products with the utmost effect. It can help these people know what their customers need and expect from their products. Hence, you can sell these products knowing what your customers need and earn more profits.
Maximising ROI: A Deep Dive into Revenue Marketing Strategies
Many Businesses in Ludhiana these days are recognising the value of search engine optimisation. It has helped many companies get the finest results and measurable revenue growth that keeps their businesses flourished without any problem. Now here’s a brand new term that is helping various organisations generate more revenue and boost their businesses further. The most trusted SEO Company in Ludhiana has always explored various ways and methods with which they can help an organisation boost their businesses online. In this blog, we will shed light on revenue marketing and its various phenomena that make it the most required thing for any organisation. What is Revenue Marketing? Revenue Marketing is known to be a strategic approach that focuses on generating tangible and measurable revenue outcomes with the help of marketing efforts. It is very different from traditional marketing methods as it solely emphasises the direct impact of marketing activities and strategies on business growth and revenue generation. People from the best SEO Company in Ludhiana specialising in revenue marketing tactics use data to track a campaign’s performance and measure it. Attribution of revenue also helps marketers understand how various channels contribute to the overall success of campaigns. They can also optimise marketing efforts that will help organisations to identify and allot the budgets to the most potentially impactful areas. This feature makes revenue marketing a sweet spot where marketing blends well with measurable financial outcomes. Key Components of Revenue Marketing Here are some of the important elements of Revenue Marketing that will help you understand its importance in any organisation in the following: Customer Centric Approach: The most advanced SEO Company in Ludhiana notes that the revenue marketing strategy has a customer centric approach. It involves understanding the needs, preferences, and pain points of target audiences and curating tailor-made campaigns and messages that resonate to them with due effect. Businesses can drive higher engagement , conversions, and revenue by aligning customer expectations with marketing efforts. Data Driven Decision Making: Data analytics and insights are the most important aspects in revenue marketing that effectively help you make informed decisions. Experts analyse customer behaviour, campaign performance, ROI metrics, and sales data to understand which strategies are effectively working, areas of improvement, and ways to optimise marketing investment for significant revenue impact. Marketing and Sales Team Alignment: It’s extremely essential for members of both marketing and sales teams to collaborate and work together. It is impactful as per the best SEO Company in Ludhiana, as it will ensure marketing efforts that can generate high-quality leads, nurture them impactfully through the sales funnel and convert these leads into paying customers. Measurement and Optimisation of Performance: By measuring performance of each and every revenue outcome, these people can enhance areas of improvement and ensure proper improvement of ROI and drive sustainable revenue growth over the time. Benefits Revenue Marketing is found to be beneficial for many organisations in various ways given below: Increased ROI. Enhanced Effectiveness of Sales. Improved Customer Experience Data-Driven Insights. Conclusion Revenue marketing is one such phenomena that has helped many people improve their business prospects and grow their revenue streams in a sustainable manner. Hence, it is something that needs to be considered by many people and be implemented to scale new heights.
Unlocking the Power of Social Media Marketing.
The marketing industry has changed significantly in today’s linked world when billions of individuals use social media platforms. The emergence of social media marketing has made it possible for businesses to engage meaningfully with their target audiences, increase brand awareness, and connect with them in a way that has never been possible before. What is the definition of social media marketing? The deliberate use of social media platforms and online communities to engage audiences, promote goods and services or brands, and accomplish marketing goals is known as social media marketing. Enhancing sales and brand awareness entails producing and disseminating content that caters to the tastes and inclinations of specific audiences, encouraging participation and dialogue, and utilizing social media platforms to generate leads and drive traffic. The best SEO company in Ludhiana uses keywords to enhance search ranking. Steps to promote your products through social media. Using social media to promote items requires a calculated approach to connect and interact with your target market. The following actions will help you advertise your products on social media: Establish Specific and Measurable Goals: Establish clear, quantifiable goals for your social media marketing initiative. Specific goals can help you define your approach and assess your progress, whether your objectives are to develop leads, increase sales, raise brand awareness, or drive website traffic. Know Your Audience: Carry out market research to ascertain the characteristics, hobbies, habits, and problems of your target market. With this information, you can produce content that appeals to them and distribute it via social media. Pick the Correct Platforms: Make sure your social media sites support your business goals and target market. Consider elements like product type, interaction trends, and user demographics. Produce Captivating Content: Write informative and aesthetically pleasing content highlighting your items. Employ a variety of images, videos, infographics, and text-based postings to draw readers in and highlight the main features of your offerings. Optimize for Each Network: Adapt your material to each social media network’s distinct features and user preferences. Run Targeted Ads: You can target particular audience groups using social media advertising platforms to target them according to their demographics, interests, behaviors, and online activities. Engage with your audience: Interact by quickly answering their questions, remarks, and mentions. Promote user-generated content by holding competitions, soliciting opinions, or showcasing client endorsements. Track Campaign Performance: Utilize social media analytics tools to monitor and measure campaign performance metrics, including reach, engagement, click-through rates, conversions, and return on investment. Iterate and Improve: To maximize outcomes over time, adjust your social media strategy, content, and tactics based on the insights of the analytics. What are the advantages of Social media marketing? Social media marketing offers you several benefits. Enhanced Brand Awareness: Social media allows companies to present their values, offers, and brand identity to a large audience. Improved Customer Engagement: Social media gives companies and audiences direct communication and interaction. Targeting audience: Social media networks provide advanced targeting options for advertisers based on various criteria, including demographics, interests, and behaviors. Cost-Effective Marketing: Social media marketing frequently necessitates a less financial outlay while providing a sizable reach and possible return on investment compared to traditional advertising methods. Increased Customer Loyalty: Companies can increase audience loyalty and affinity by communicating with customers regularly and offering insightful information. Access to Useful Information: Social media sites give a wealth of analytics tools that let users learn important information about, among other things, the demographics of their audiences and the performance of their material. Social media has become one of the best platforms for promoting the marketing business. Contact the best Best Digital Marketing Company in Ludhiana, Flymedia Technology, for more information.
ਕਿਉਂ ਡਿਜੀਟਲ ਮਾਰਕੀਟਿੰਗ ਦੀ ਏਨੀ ਮੰਗ ਹੈ ? ਕੀ ਹੈ ਇਸਦੀ ਖ਼ਾਸਿਯਤ ?
ਅਕਸਰ ਦੇਖਣ ਵਿੱਚ ਆਉਂਦਾ ਹੈ ਕਿ ਡਿਜੀਟਲ ਮਾਰਕੀਟਿੰਗ ਦਾ ਪੱਧਰ ਇਨ੍ਹਾਂ ਵੱਧ ਚੁਕਾ ਹੈ ਕੇ ਇਸਨੇ ਰਵਾਇਤੀ(traditional) ਮਾਰਕੀਟ ਨੂੰ ਵੀ ਮਾਤ ਪਾ ਦਿੱਤੀ ਹੈ। ਹਰ ਇਨਸਾਨ ਆਪਣੇ ਆਪ ਨੂੰ ਇਸ ਪਲੇਟਫਾਰਮ ਵਿੱਚ ਵੇਖਣਾ ਪਸੰਦ ਕਰਦਾ ਹੈ।ਆਉਣ ਆਲੇ ਸਮੇਂ ਵਿੱਚ ਸਾਰਾ ਕੁਝ ਡਿਜੀਟਲ ਮਾਰਕੀਟਿੰਗ ਦੇ ਹਿਸਾਬ ਨਾਲ ਚੱਲਣ ਦੇ ਆਸਰ ਲੱਗ ਰਹੇ ਹਨ।ਪਰ ਕਿ ਸਭਨੂੰ ਇਹਦੀ ਪੂਰੀ ਜਾਣਕਾਰੀ ਹੈ ?ਆਓ ਜਾਣੋ ਕਿਵੇਂ ਕਰ ਸਕਤੇ ਹੋ ਇਸਦੀ ਸ਼ੁਰੂਵਾਤ ਅਤੇ ਇਸ ਵਿੱਚ ਤਰੱਕੀ ? ਡਿਜੀਟਲ ਮਾਰਕੀਟਿੰਗ ਨੂੰ ਔਨਲਾਈਨ ਮਾਰਕੀਟ ਵੀ ਕਿਹਾ ਜਾਂਦਾ ਹੈ ਜਿਸਨੂੰ ਤੁਸੀ ਆਪਣੇ ਕੰਪਿਊਟਰ, ਫੋਨ, ਟੈਬਲੇਟ ਜਾ ਕਿਸੇ ਹੋਰ ਜੰਤਰ ਤੇ ਵੀ ਚਲਾ ਸਕਤੇ ਹੋ। ਇਹ ਔਨਲਾਈਨ ਵੀਡੀਓ, ਡਿਸਪਲੇ ਵਿਗਿਆਪਨ, ਖੋਜ ਇੰਜਨ ਮਾਰਕੀਟਿੰਗ, ਭੁਗਤਾਨ ਕੀਤੇ ਸੋਸ਼ਲ ਵਿਗਿਆਪਨ ਅਤੇ ਸੋਸ਼ਲ ਮੀਡੀਆ ਪੋਸਟਾਂ ਸਮੇਤ ਬਹੁਤ ਸਾਰੇ ਹੋਰ ਰੂਪ ਲੈ ਸਕਦਾ ਹੈ।ਇੱਕ ਡਿਜੀਟਲ ਮਾਰਕੀਟਿੰਗ ਰਣਨੀਤੀ ਤੁਹਾਨੂੰ ਮੌਜੂਦਾ ਗਾਹਕਾਂ ਅਤੇ ਤੁਹਾਡੇ ਉਤਪਾਦਾਂ ਜਾਂ ਸੇਵਾਵਾਂ ਵਿੱਚ ਦਿਲਚਸਪੀ ਰੱਖਣ ਵਾਲੇ ਵਿਅਕਤੀਆਂ ਨਾਲ ਜੁੜਨ ਲਈ ਵੱਖ-ਵੱਖ ਡਿਜੀਟਲ ਚੈਨਲਾਂ-ਜਿਵੇਂ ਕਿ ਸੋਸ਼ਲ ਮੀਡੀਆ, ਪੇ-ਪ੍ਰਤੀ-ਕਲਿੱਕ, ਖੋਜ ਇੰਜਨ ਔਪਟੀਮਾਈਜੇਸ਼ਨ, ਅਤੇ ਈਮੇਲ ਮਾਰਕੀਟਿੰਗ ਦਾ ਲਾਭ ਲੈਣ ਦੀ ਇਜਾਜ਼ਤ ਦਿੰਦੀ ਹੈ। ਨਤੀਜੇ ਵਜੋਂ, ਤੁਸੀਂ ਇੱਕ ਬ੍ਰਾਂਡ ਬਣਾ ਸਕਦੇ ਹੋ, ਇੱਕ ਵਧੀਆ ਗਾਹਕ ਅਨੁਭਵ ਪ੍ਰਦਾਨ ਕਰ ਸਕਦੇ ਹੋ, ਸੰਭਾਵੀ ਗਾਹਕਾਂ ਨੂੰ ਲਿਆ ਸਕਦੇ ਹੋ। ਹਾਂ, ਡਿਜੀਟਲ ਮਾਰਕੀਟਿੰਗ ਪੇਸ਼ੇਵਰਾਂ(professionals)ਲਈ ਇੱਕ ਉੱਚ ਮੰਗ ਹੈ, ਅਤੇ ਇਹ ਮੰਗ ਦੀ ਆਉਣ ਵਾਲੇ ਸਾਲਾਂ ਵਿੱਚ ਵਧਣ ਦੀ ਉਮੀਦ ਹੈ। ਕਾਰੋਬਾਰ ਆਪਣੇ ਨਿਸ਼ਾਨੇ ਵਾਲੇ ਦਰਸ਼ਕਾਂ ਤੱਕ ਪਹੁੰਚਣ ਅਤੇ ਉਨ੍ਹਾਂ ਦੀਆਂ ਵਸਤੂਆਂ ਜਾਂ ਸੇਵਾਵਾਂ ਦੀ ਮਾਰਕੀਟਿੰਗ ਕਰਨ ਲਈ ਔਨਲਾਈਨ ਮਾਰਕੀਟਿੰਗ ਦੀ ਵੱਧ ਰਹੀ ਮਹੱਤਤਾ ਦੇ ਕਾਰਨ ਡਿਜੀਟਲ ਮਾਰਕੀਟਿੰਗ ਵਿੱਚ ਵਧੇਰੇ ਨਿਵੇਸ਼ ਕਰ ਰਹੇ ਹਨ। ਡਿਜੀਟਲ ਮਾਰਕੀਟਿੰਗ ਦੀ ਖ਼ਾਸਿਯਤ ਹੈ ਕਿ ਇਹ ਬ੍ਰਾਂਡਾਂ(brands) ਨੂੰ ਉਹਨਾਂ ਦੇ ਟੀਚੇ(peak) ਵਾਲੇ ਦਰਸ਼ਕਾਂ(consumers) ਤੱਕ ਪਹੁੰਚਣ ਅਤੇ ਉਹਨਾਂ ਦੇ ਉਤਪਾਦ(product) ਜਾਂ ਸੇਵਾ(service) ਨੂੰ ਉਤਸ਼ਾਹਿਤ ਕਰਨ ਵਿੱਚ ਮਦਦ ਕਰਦੀ ਹੈ। ਜਦੋਂ ਕਿ ਇਹ ਇੱਕ ਰਵਾਇਤੀ ਮਾਰਕੀਟਿੰਗ ਮੁਹਿੰਮ(campaign) ਦਾ ਟੀਚਾ ਵੀ ਹੈ, ਡਿਜੀਟਲ ਮਾਰਕੀਟਿੰਗ ਬ੍ਰਾਂਡਾਂ ਨੂੰ ਵਧੇਰੇ ਖਾਸ ਜਾਂ ਖਾਸ ਦਰਸ਼ਕਾਂ ਨੂੰ ਨਿਸ਼ਾਨਾ ਬਣਾਉਣ ਦੀ ਆਗਿਆ ਦਿੰਦੀ ਹੈ।ਗਾਹਕਾਂ ਨਾਲ ਡਿਜੀਟਲ ਤੌਰ ‘ਤੇ ਜੁੜਨਾ ਇੱਕ ਵਿਸ਼ਾਲ ਦਰਸ਼ਕ ਬਣਾਉਣ ਵਿੱਚ ਮਦਦ ਕਰਦਾ ਹੈ ਜੋ ਤੁਹਾਡੇ ਬ੍ਰਾਂਡ ‘ਤੇ ਭਰੋਸਾ ਕਰਦੇ ਹਨ। ਇਹ ਖਾਸ ਤੌਰ ‘ਤੇ ਛੋਟੇ ਕਾਰੋਬਾਰਾਂ ਲਈ ਲਾਭਦਾਇਕ ਹੈ, ਜੋ ਕਿਸੇ ਮਾਰਕੀਟਿੰਗ ਵਿਭਾਗ ਜਾਂ ਏਜੰਸੀ ਦੀ ਮਦਦ ਤੋਂ ਬਿਨਾਂ ਆਸਾਨੀ ਨਾਲ ਡਿਜੀਟਲ ਮਾਰਕੀਟਿੰਗ ਰਣਨੀਤੀਆਂ(strategies) ਦਾ ਲਾਭ ਲੈ ਸਕਦੇ ਹਾਂ । ਡਿਜੀਟਲ ਮਾਰਕੀਟਿੰਗ ਕਾਰਕਾਂ ਦੇ ਸੁਮੇਲ(combination) ਕਾਰਨ ਤੇਜ਼ੀ ਨਾਲ ਵਿਕਾਸ ਦਾ ਅਨੁਭਵ ਕਰ ਰਹੀ ਹੈ, ਜਿਸ ਵਿੱਚ ਸ਼ਾਮਲ ਹਨ:- ਇੰਟਰਨੈੱਟ ਦੀ ਵਿਆਪਕ ਵਰਤੋਂ : ਵਧਦੀ ਗਲੋਬਲ ਇੰਟਰਨੈਟ ਪ੍ਵੇਸ਼ ਦਾ ਮਤਲਬ ਹੈ ਕਿ ਜ਼ਿਆਦਾ ਲੋਕ ਔਨਲਾਈਨ ਹਨ, ਜੋ ਕਿ ਡਿਜੀਟਲ ਮਾਰਕੀਟਿੰਗ ਯਤਨਾਂ(efforts)ਲਈ ਇੱਕ ਵਿਸ਼ਾਲ ਅਤੇ ਪਹੁੰਚਯੋਗ ਦਰਸ਼ਕ ਪ੍ਰਦਾਨ ਕਰਦੇ ਹਨ। ਡਿਵਾਈਸਾਂ ਦੀ ਪਹੁੰਚਯੋਗਤਾ : ਸਮਾਰਟਫ਼ੋਨਾਂ ਅਤੇ ਹੋਰ ਜੁੜੀਆਂ ਡਿਵਾਈਸਾਂ ਦੇ ਪ੍ਸਾਰ ਦੇ ਨਾਲ, ਉਪਭੋਗਤਾਵਾਂ ਦੀ ਇੰਟਰਨੈਟ ਤੱਕ ਨਿਰੰਤਰ ਪਹੁੰਚ ਹੁੰਦੀ ਹੈ, ਜਿਸ ਨਾਲ ਮਾਰਕਿਟਰਾਂ ਲਈ ਵੱਖ-ਵੱਖ ਡਿਜੀਟਲ ਚੈਨਲਾਂ ਰਾਹੀਂ ਉਹਨਾਂ ਤੱਕ ਪਹੁੰਚਣਾ ਆਸਾਨ ਹੋ ਜਾਂਦਾ ਹੈ। ਨਿਸ਼ਾਨਾ ਵਿਗਿਆਪਨ: ਡਿਜੀਟਲ ਮਾਰਕੀਟਿੰਗ ਜਨਸੰਖਿਆ(population), ਦਿਲਚਸਪੀਆਂ, ਵਿਹਾਰਾਂ ਅਤੇ ਹੋਰ ਕਾਰਕਾਂ ਦੇ ਆਧਾਰ ‘ਤੇ ਸਹੀ ਨਿਸ਼ਾਨਾ ਬਣਾਉਣ ਦੀ ਇਜਾਜ਼ਤ ਦਿੰਦੀ ਹੈ। ਇਹ ਵਿਗਿਆਪਨ ਮੁਹਿੰਮਾਂ ਦੀ ਕੁਸ਼ਲਤਾ(efficiency) ਨੂੰ ਵਧਾਉਂਦਾ ਹੈ ਅਤੇ ਵਿਅਰਥ ਵਿਗਿਆਪਨ ਖਰਚ ਨੂੰ ਘਟਾਉਂਦਾ ਹੈ। ਸੰਖਿਆਤਮਕ ਨਤੀਜੇ: ਡਿਜੀਟਲ ਮਾਰਕੀਟਿੰਗ ਡੇਟਾ ਅਤੇ ਵਿਸ਼ਲੇਸ਼ਣ(analysis) ਤੱਕ ਤੁਰੰਤ ਪਹੁੰਚ ਦੀ ਪੇਸ਼ਕਸ਼ ਕਰਦੀ ਹੈ, ਮਾਰਕਿਟਰਾਂ ਨੂੰ ਮੁਹਿੰਮ ਪ੍ਦਰਸ਼ਨ ਦੀ ਸਹੀ ਨਿਗਰਾਨੀ ਕਰਨ ਲਈ ਸ਼ਕਤੀ ਪ੍ਰਦਾਨ ਕਰਦੀ ਹੈ। ਇਹ ਡਾਟਾ-ਸੰਚਾਲਿਤ(data driven) ਪਹੁੰਚ ਉਹਨਾਂ ਨੂੰ ਸੂਚਿਤ ਫੈਸਲੇ ਲੈਣ ਅਤੇ ਅਸਲ ਸਮੇਂ ਵਿੱਚ ਰਣਨੀਤੀਆਂ ਨੂੰ ਅਨੁਕੂਲ(favourable) ਬਣਾਉਣ ਦੇ ਯੋਗ ਬਣਾਉਂਦਾ ਹੈ। ਲਾਗਤ-ਪ੍ਰਭਾਵੀ(cost effective): ਡਿਜੀਟਲ ਮਾਰਕੀਟਿੰਗ ਅਕਸਰ ਰਵਾਇਤੀ ਮਾਰਕੀਟਿੰਗ ਵਿਧੀਆਂ ਦੇ ਮੁਕਾਬਲੇ ਨਿਵੇਸ਼ ‘ਤੇ ਬਿਹਤਰ ਵਾਪਸੀ (ROI) ਦੀ ਪੇਸ਼ਕਸ਼ ਕਰਦੀ ਹੈ। ਇਹ ਵਧੇਰੇ ਲਾਗਤ-ਪ੍ਰਭਾਵਸ਼ਾਲੀ ਹੋ ਸਕਦਾ ਹੈ, ਖਾਸ ਕਰਕੇ ਸੀਮਤ ਬਜਟ(limited budget) ਵਾਲੇ ਛੋਟੇ ਕਾਰੋਬਾਰਾਂ ਲਈ। ਗਲੋਬਲ ਪਹੁੰਚ: ਡਿਜੀਟਲ ਮਾਰਕੀਟਿੰਗ ਗਲੋਬਲੀ ਸੀਮਾਵਾਂ ਤੋਂ ਪਾਰ ਹੋ ਜਾਂਦੀ ਹੈ, ਜਿਸ ਨਾਲ ਕਾਰੋਬਾਰਾਂ ਲਈ ਕਈ ਥਾਵਾਂ ‘ਤੇ ਭੌਤਿਕ ਮੌਜੂਦਗੀ(physical presence) ਦੀ ਲੋੜ ਤੋਂ ਬਿਨਾਂ ਵਿਸ਼ਵਵਿਆਪੀ(worldwide)ਦਰਸ਼ਕਾਂ ਤੱਕ ਪਹੁੰਚਣਾ ਸੰਭਵ ਹੋ ਜਾਂਦਾ ਹੈ। ਖਪਤਕਾਰਾਂ(consumers)ਲਈ ਸਹੂਲਤ: ਖਪਤਕਾਰ ਆਨਲਾਈਨ ਖਰੀਦਦਾਰੀ ਦੀ ਸਹੂਲਤ ਅਤੇ ਜਾਣਕਾਰੀ ਤੱਕ ਆਸਾਨੀ ਨਾਲ ਪਹੁੰਚਣ ਦੇ ਲਈ ਧੰਨਵਾਦ ਕਰਦੇ ਹਨ। ਡਿਜੀਟਲ ਮਾਰਕੀਟਿੰਗ ਇਹਨਾਂ ਤਰਜੀਹਾਂ(preferences) ਨੂੰ ਪੂਰਾ ਕਰਦੀ ਹੈ, ਜਿਸ ਨਾਲ ਇਹ ਸੰਭਾਵਨਾ ਵੱਧ ਜਾਂਦੀ ਹੈ ਕਿ ਉਪਭੋਗਤਾ ਆਨਲਾਈਨ ਬ੍ਰਾਂਡਾਂ ਨਾਲ ਜੁੜਨਗੇ। ਉਪਭੋਗਤਾ ਵਿਵਹਾਰ ਨੂੰ ਬਦਲਣਾ: ਉਪਭੋਗਤਾ ਵਿਵਹਾਰ ਡਿਜੀਟਲ ਪਰਸਪਰ ਪ੍ਭਾਵ, ਔਨਲਾਈਨ ਖੋਜ ਅਤੇ ਔਨਲਾਈਨ ਖਰੀਦਦਾਰੀ ਦੀ ਸਹੂਲਤ ਲਈ ਤਰਜੀਹ ਦੇ ਨਾਲ ਵਿਕਸਿਤ(developed) ਹੋਇਆ ਹੈ।
