Pro Tips to Increase Brand Awareness and Website Traffic
What is Brand Awareness In simple words, brand awareness is like being the smartest and most helpful kid in the classroom, which everyone knows. Influence of Brand Awareness Google is a powerful search engine. But how did it become the first choice as a search engine? Solid brand awareness campaigns run by Google made it to the top of search engines. There were many more search engines, which was as good as Google in the early days of Google. However, many people only know about Google, which is the phone’s default search engine. It became the best option for searching among internet users. Like brand awareness, SEO is also very important to generating traffic on your website. And better SEO techniques will also help your brand to rise and flourish among many online businesses. Mastery of SEO and digital marketing is crucial, too. Other Examples We all know Paytm is the most used app in India for online transactions. Before Paytm, there were certain apps such as BHIM and more that were used for transactions, but as they charge some fees for transactions, only merchants use them. And they were not beneficial to common people. As Paytm started to promote its app in a way that connected with people’s problems, it became the most popular choice among Indians until other apps entered the market. According to the experts of Best Digital Marketing Company India, to be in and dominate the competition. Regular implementation of marketing techniques is important for every business. Power of Brand Awareness The objective of brand awareness is to embed the business or service in the lifestyle of the consumer. Google wasn’t the best when it was new, but it makes people believe that Google is the best search engine by being the default option for searching on the web. Now, if anyone needs to search for anything on the web, they cannot think of any option other than Google. Make your brand as powerful as Google. Be the most reliable option for your potential customers online with top marketing and Website Development Company in Punjab. Blogs are an important part of marketing. Publishing high quality blog and article content on different reliable websites increases the credibility of your business website. Strategy to Increase Brand Awareness Following are a few result driven strategies for Increasing brand awareness: Consistent Brand Image Know Your Audience Establish Voice tone Unique Selling Proposition Do Regular SEO Use Social Media Make Shareable Content Implement Remarketing Campaigns Measure Brand Awareness Following these steps and regularly doing them will make your brand shine at the top of search engine ranking. Conclusion Brand awareness is the basis for establishing your business in the digital marketplace. Just like Google, your brand name needs to be the first option to come to mind when potential consumers need products you offer. Consistently implementing your brand image is the key to making your brand more reliable and more popular among internet users. Crafting a unique voice of your brand by understanding your online consumers and target audiences. Regular SEO and proper use of Social media channels are also important to propel your business image and growth. If you want to make your business more established among people, then ask the experts of FlyMedia Technology, the best digital marketing company in India.
Guide to Social Audio for Your Business Growth
Social audio was introduced during the Covid pandemic. But in today’s digital age, social audio is no longer a new term for online businesses. Many businesses are uplifting their profit with the right strategies of digital marketing in Ludhiana and the great use of social audio. On the other hand, many businesses are still thinking about whether it’s worth it to get into social audio. If you are struggling to create a robust image of your business online, read about Programmatic Advertising. Difference B/W Social Audio and Social Media Audio Both use audio as their primary means of communication. Such as: Live Conversation Rooms Voice Messaging Audio Creation & Editing Live Audio Events In comparison to text messaging social media voice-based social media is more popular because of Better Connection More Accessibility Enhanced Understanding Privacy Control * Bonus: – Fed up with various negative reviews online, then read strategies for Managing your brand reputation online. Popular Social Audio Platforms Voice-based social media platforms provide more intimate ways to communicate and talk about ideas in comparison to text-based social media. For better and organic conversations, some restriction and safety options are also available on social audio platforms. Following is the list of a few popular voice-based social media platforms: Discord Stage Channel A particular stage channel on discord helps you in creating more structured conversation on your channel. It allows 5 hosts and around 1,000 listeners at a time. Discord stage channels are great for Announcements abouts events, offers or any workshop. X Spaces ( Previously Twitter) Few weeks ago with an update X provided a space option in their app. This sound space allows X users to listen to their favourite influencers exclusively or for free. Many users use it for group discussion too. It can be public or private. 11 hosts can talk at a time. And if two co hosts then the number reaches to 13. Why ClubHouse Failed – Case Study Clubhouse was considered as the champion of voice based social media apps. Clubhouse was launched during the pandemic (in 2020) when people are looking for ways to stay connected and communicate beyond texting. Dramatically, this app gained popularity. Ten million downloads in just one year. Today, people doubt that it has even a million users online. According to the experts of digital marketing in India, the clubhouse gets down due to its hype. People who liked it overhyped about it, which later on disappointed many people after downloading it. Rumours about the data safety of the clubhouse sped the fall of the Clubhouse. Companies with dedicated staff are planning for a comeback with their upgraded version of the Clubhouse or with Clubhouse 2.0. Unable to achieve success to thrive online then connect with experts of digital marketing company and know about common mistakes that affect your business online. Why Some Social Media Platforms Discontinued Audio social media platforms were on top in the pandemic era, and when the pandemic ended, people’s interest in social audio platforms almost diminished. Follow are a few mainstream social media platforms that discontinued their audio feature: Facebook Live Audio Room – Discontinued in April 2022 Reddit Talk – Discontinued in March 2023 Spotify Live (Formerly Spotify Greenroom) – Discontinued in April 2023 Conclusion Undoubtedly, the trend of audio social platforms is going down. However, it will not end the use of audio features for various social media platforms. Platforms like “X” and Discord are keeping the utility of features alive. If you want to add audio features to your sites or apps, then contact FlyMedia Technology, the best App and Website development company in India.
All You Need to Know About Online Reputation Management
Every online business has some risks associated with getting negative responses online. This blog is your go to map to tackle the problem of negative attention online, there are some effective tips listed in it from the expert marketers of Digital marketing company in ludhiana. Read till last and make your website rank top in the SERP even with negative online attention. What exactly is ORM If you know about the process of public relations, then you already know about ORM. ORM and PR are the same processes in some aspects. The main objective of ORM is to neutralise the negative responses and promote the positive ones. Role of ORM According to the leading marketing strategists of digital marketing in india, ORM can affect 100% of a brand’s image online, and it can completely overlap the PR. However, the base of ORM isn’t building a brand’s good reputation. Instead, it focuses on defending online brands’ reputations. In a nutshell, there are four points that illustrate the role of ORM: Monitor Respond Improve Promote ORM can be considered as the process or tool of consistently modifying, building or improving your brand’s image online & increasing customer satisfaction rate. Why Every Business Needs ORM ORM makes a business more credible and favourable, which makes users engage in your business more! There are numerous reasons that conclude that ORM is necessary for every business, big or small. In a survey conducted by the best SEO company in ludhiana, it was found that almost 60% of online users will avoid buying from sites that are not credible and trustworthy due to negative responses online. Makes Website Trustworthy & Credible Number of online customers reaching the internet on a daily basis for their query search is an opportunity to make your brand more known with great ORM strategies. ORM’s role of making websites credible is as important as the link building strategy. For example, in April 2021, news surfaced online regarding a KYC data hack of approximately 25 lakhs of people using a certain trading app. At that time, brands faced a huge drop in their stock. Lakhs of people switched from that app. But within six months, Boom! That certain trading app is back in the game thanks to excellent ORM strategies and other tactics. Boosts in Visibility & Search Rankings ORM is considered as the defensive online tactic to deal with the brand’s online image but it can also be used for making a brand’s positive reputation and maximising ROI. People choose the website which ranks higher than others in SERP. Positive reviews online regarding your brands, services will contribute to generating leads and providing more conversion rates. Conclusion By optimising business profiles in different service locations and generating more reviews can be helpful in increasing business ranking in particular location search too. After your business is well established then users will find your services through search rankings and ORM strategis are the most important tool in increasing your business online ranking. Nobody wants to engage with a company with a negative reputation online. To make your business reputation shine like a star, contact FlyMedia Technology, the best digital marketing company.
