Which strategies can help us to promote our content at the wife scale?
Are you also infuriated with the fewer visits on your blog posts? If yes, then gone are those times because we have come up with the information by which you can enhance the visits on your blog posts: FACT Many of the businesses have failed to grab the attention of the online visitors simply because their content is irrelevant, duplicate and makes no sense. MAKE YOUR CONTENT MORE VISITABLE: Strategy 1: Approach the influencers and the bloggers If you want your blog post to perform well in no time, then this strategy will surely work for you. As the bloggers and the influencers do have a huge amount of people following them. So if they somehow mention your blog post in their content or through any means, there are 100% chances of your blog post to encounter huge traffic. So what do you need to do now? So now, you have to only find the bloggers who would be ready to build friendly relations with you by promoting your blog post through his approach. How would you do it? You can do this by sending a personalized and well-written email to the blogger. USE IT OR LOSE IT Do never ask the bloggers or influencers to share your content, rather you should ask them to read your post. If they find it worthy of sharing, they will do it. In this way, you will not be under the dominance of being owing to a favourable act. Strategy 2: Content Roundup The roundups are nothing more than the linking of the blog posts with the awesome and the most reliable content on the internet whether on a weekly or monthly basis. Are you interested to know the process of the link roundups. If yes, then we are here to satisfy your cravings for the knowledge: Step1: Find the roundups The first stage requires you to find and then choose the roundups in your niche. For this you can take the help of the various search strings like the feeling: “Keyword” + “link roundup” “Keyword” + “best of” Step2: Content Pitching The next step here calls for your action for pitching. For this, many SEO executives make use of email scripting. If the person you have approached for a roundup finds your content ideal for the roundup, then you will surely get to encounter the sweet link. Always hope for the best! I am sure you will get one. Strategy 3: Promotion of the email newsletter If you have not been getting visitors to your blog for a long time, then you must consider building a huge email list, which will tremendously increase your visitors. Experience of one of the SEO executives Once a tweet was done for a famous website, but that wasn’t getting the ideal response in terms of the clicks. No sooner did the experts turn to the idea to take email marketing into account, the particular twitter posts started experiencing a considerable rise in likes. Strategy 4: Transformation of the content Usually, the form in which the content is published for a particular period may seem relevant. But no sooner the time passes and the information changes, the content does not only need to get modified, but it also needs to get transformed in the form. Sometimes the written content is so useful, but if it does not have the graphics, then nobody feels like reading it. So in that case, the content has to be transformed in any of the following: Infographics Videos Ebooks Podcasts Strategy 5: Relaunch the content Sometimes the content does not fetch a good number of views when it is published for the first time. In that case, it is needed to relaunch or revamp the content. 80% of the blog posts have been successful in their motive to gain visitors by taking this tactic into account. How to make your content appear at the top of all the published contents? By changing the publishing date of your post, your post can appear on the top. If you do not know how to change the date, then do not worry. Just take a deep breathe and read the following: You will find an edit option when you will head over to that post, there you will get to see the option which allows you to change the date, Strategy 6: Content roadshow This is one of the most effective strategies for content promotion. This strategy may sound similar to the first strategy. But there are slight differences between the two. When we are talking about the two, then we are considering both of the following into account: The audience which is interested in reading your topic. The bonus point about this is you can email the bloggers who are considering writing about your topic. Strategy 7: Email the mentioned people and brands By mentioning the names of some people and the brands, it becomes easy to make the people informed about the particular thing. So you can take the additional benefit from this. By sending the email to the mentioned people and the brands, you can notify them that you are promoting their thoughts or products. This way, you can build friendly relations with them for the future. If they found your content meaningful and sharing-worthy, then they may share it on their website. With this, you will be experiencing a rise in the number of visitors who are reading your content. BONUS STRATEGIES Use Linkedin Many of us do not know the value of re-publishing content on Linkedin. But it is a fact that most intelligent people will be found on other LinkedIn or quora. By publishing the content on these platforms, a lot of people can get benefitted. Do not devalue social media Publishing the content on Social media platforms can be extremely helpful. But yes! Do not consider publishing huge written content without any graphics. Instead, try to post the most relevant content along with some graphics which will
Which points to consider when you are working on your eCommerce business?
Starting an eCommerce business is not an easy thing that anybody could do. It requires a lot of research and time & money investment. Along with that an efficient team of designers, planners, and entrepreneurs are required. What do you know about eCommerce businesses? The eCommerce businesses are responsible for transmitting the goods and services on all the online platforms. The size, nature and scope of every e-commerce business are different from one another. The eCommerce business always comes out to be extremely profitable as the recent years have seen the trends of the rising eCommerce businesses. So today we are going to discuss some of the important tips which will be helpful to start an eCommerce business and make it run within a very few time: Step 1: Do you research Based on the credentials you want to incorporate in your eCommerce business, carry out an extensive research. Here you can take the example of a restaurant. If you will head to open up a restaurant, then you will surely consider carrying out the research on the food items to be incorporated in the menu, the sitting plan and the interior of the restaurants. As all these are necessary to keep experiencing the traffic. So in that regard, you can consider the following for carrying out research: Which products and services will you be selling? What kinds of products will you be selling? ( Whether physical or digital) How will you source such products? Do you have a strong network that could help you to rise high in less time? Do you have any tie-ups? Step 2: Name your business Once you have planned the structure of your business. It’s time to give it a name that suits the theme and makes the users attracted. While choosing a name you should emphasize the following: The name should be unique It must be short, simple and easy to pronounce It should relate to your business Fact There is a famous brand which we all have heard about namely BCBGMAXAZRIA. Now this name is no doubt unique, but the reader cannot figure out what this brand is all about and what does the name mean. Even many of them will fail to refer this to their family members or friends. Along with the choice of the name, developing an ideal legal structure is mandatory. For that, you are advised to consult a legal professional who will help you with the weighing of the pros and cons of the following entity types: Sole Proprietary General Partnership LLC Step 3: Do not forget to apply for an EIN EIN which stands for employer identification number helps you to separate your business and personal finances. This nine-digit number is always required by every business, but still tempted by its benefits many of the businesses consider applying for it despite non-compulsion. Step 4: Make your business legally authorised Your business should be legally authorised which means you should be having the permits and the licenses for the same. Step 5: Obtain business permits and licenses If you are filing for a DBA, then you may need to get your business legally registered. If the entity type of the business is different from the mentioned ones, then you may surely need to register your business with your state. By doing this you will obtain an operating license which will make your business legally authorised. Important information to know Since the eCommerce business is home-based, they do not require so many licenses and permits. Those required can be opened by following a simple and less time consuming legal approach. Step 6: Take your business online Today no business can run until it has considered being on the online marketing platforms. Online marketing begins with the creation of the website. For that, you should be hiring a good website designing company that would facilitate you by pricing an all-inclusive package. With that we mean, the SEO services and the maintenance of the social media platforms must be handled by the team of the same company. Hiring two separate companies for these purposes will lead the business owner to chaos and eventually, he may end up giving his project to another company. An important tip Fly media technology is the best website designing and SEO company that offers its clients cost-effective and result-oriented packages. So what are you waiting for? Book your appointment with the professionals to know about their packages. Which things should you consider while taking your business online? The following things are meant to be considered: The domain name The domain name should be matching with the name of your business. Platforms Based on your needs and specifications, you should decide which eCommerce platform you should be taking the help of. For example; two kinds of eCommerce platforms are most commonly used i.e Shopify and Magento. So let’s get you acquainted with some of the best solutions for your eCommerce website: Shopify Here are the reasons for you for considering Shopify: All-inclusive features User-friendly Solution Several add-ons The predominant beneficial factor of why people consider choosing it is because of the variety in the subscription plans. The users can choose the same as per their financial requirement. Woo-commerce Benefits Open source plugin Free to download Great e-commerce features Squarespace Benefits A lot of the modern templates Only two standard subscription plans are available User-friendly platform Magneto Benefits A great site for the customisation beads Great interface for the beginners Step 7: Market your business Once your products are sound and are enlisted on the website, the next task which you have to do is to market your website throughout the internet. For this, you can take the help of Social media marketing, email marketing and even content marketing. How much will it cost to build an eCommerce business? Based on the following factors, the estimate for the cost can be made: Software used for the eCommerce website The chosen domain name and the hosting Processing
9 proven and effective tactics suggested by professionals to build backlinks
Overview Backlinks is a link between one website to another through a page. Google and search engines consider the backlinks for specific pages. Website pages with more backlinks will get a higher ranking on the search engine. It is also referred to as: One-way Links Incoming Links Inbound Links If you can create awesome and effective backlinks, it is likely to boost your website’s search engine ranking. So, what are you waiting for? Let’s dive into some of the effective building strategies which are suggested by professionals. Strategy 1: Make use of data to add links from Blogs and News Website To get the source of information you can go to the News Section on Google. Make sure to type for what information you are looking for and it will give you all the latest information or research being done presently or in the past. If you find a piece of breaking news or blog regarding your niche then you should use the links and relevant content from it. Here’s what you need to do: Evaluate the news to grab new data which you can mention on the site. For that you need to set up the Google alert. You need to work your way to get added VALUE Keep in mind that there would not be any benefit if you write the same about a particular topic. It will result in spam. You need to: Mention a specific quote from the industry and add in the credentials. Mention statistics and facts Mention something different Make customized visuals and infographics to include in the content. No matter how you plan to work, you need to be ‘QUICK’ with your actions. It will only be beneficial when you reach out to the people on the same day when the news has broken down. Strategy 2: Work on the Skyscraper Method Skyscraper content will do wonders to build awesome backlinks. Working on this method is simple and it can be done in just 3 simple steps which includes: Find popular content in your niche. (Popular = High number of backlinks) Modify and make something more effective from it. Promote it as much as you can. Find Popular Content Your first call needs to be made to Google. This means look for a popular keyword and a page with No. 1 ranking will have a higher number of backlinks. But, how can you check which topics will make it to the top? Ahrefs and other link analysis tools will have the ‘Best by Links’, which tells you which website has the most number of links. So, look for the popular pages on the competitors website and get going. Modify to make something better Once you have found the most beneficial page, you need to modify it to make something better than that. Few tips to make things better Is the information mentioned in-depth? If they have missed out something then mention that information. Make sure to include the HD quality images and make it appealing. Include video, if not present in that topic. Only 10 tips are present in that page, then you need to have at least 20 in your page. Include the related resources in your website. Apart from all these you can include real-life examples, build new tactics which are not present anywhere, and include visual presentations & screenshots to help people understand everything. How do I promote the content? Get in touch with people who are present on the competitor’s website. Grab attention to those who have commented on the competitor’s page Reach out to people who have shared your competitor’s page. Strategy 3: Work with Moving man Method 2.0 Do you know you can get quality links from the old content? Make sure that you benefit from the outdated information. No doubt things change and why not make the most of it. You might come across the web pages and then you need to use the outdated information. Here’s what you need to do: Make sure that you reach the website which has the old information. Tell them whether it has changed. Let them reach your page when they are present there. Strategy 4: Make benefit of the effective content formats You need to create content that will attract effective backlinks and there is no point to stick to the guesswork. Some of the proven content formats which people want to get linked to are: List Posts Quizzes Infographics Videos “Why” Posts “How to” Posts Depending on the industry, you should see what type of content will work the best. So, choose the format accordingly and you can combine 2 or more formats. Strategy 5: Podcast Link Building On deep research, we got to know many of the backlinks coming from the podcasts. You can use the topics which are in your niche. Appear on as many podcasts as you can and within the coming years, things will change for your business. This is a fact that your website will get some serious traffic which you are looking for and it will generate quality backlinks. Strategy 6: Resource Page Link Building Do you know, ‘What is the main aim of the resource page?’ It is used to link useful pages to our page. If you can do that, you will hit a jackpot. What you need to do is: Find em’. Make sure you have something beneficial to be linked to. Reach out. Here are some of the advanced Google searches which can help you do that with perfection: “{your keyword}” + “further reading” “{your keyword}” + “recommended reading” “{your keyword}” + “recommended websites” “{your keyword}” + inurl:links “{your keyword}” + “recommended resources” “{your keyword}” + “top sites” “{your keyword}” + inurl:resources “{your keyword}” + “useful sites” “{your keyword}” + inurl:recommended “{your keyword}” + “top websites” Strategy 7: Take benefit from Unlinked brand mentions If your brand is mentioned in the article but without the link, then make sure to use this situation to the fullest. For
How to make your restaurant known with the help of social media?
Have you opened a restaurant recently? Then you must be facing the problem to drive the customers to your place. You can resolve this problem by emphasizing social media platforms. How to promote the restaurant on Social Media? Facebook Facebook is known to have a large user database. So considering this platform for carrying out your marketing practices is the wisest choice. Almost all the people around the world who are between (14 to 60) are on Facebook. By catering to Facebook fan pages, you can make your brand known. Tip Try to grab attention by posting the ideal graphics and the videos. Twitter This micro-blogging site is the best source to convey your thoughts and relevant information in just 140 characters. The character limit is set to make sure that the huge content is just summed up in a few words. Twitter is a tremendous platform for promoting food posts. It also allows you to promote your best tweets with the help of the paid ads. Foursquare This is a mobile application that provides convenience to the users by checking in to the places through their smartphones. You can check the listing of your business on foursquare. It helps you to encourage your traffic to visit you by Tempting them with special and exclusive offers or deals. Start Blogging I know, not everyone has the writing skills. And not everyone wants to write a blog. But writing a blog can quintessentially help your website to stand apart in the competition and rank high. Only that website can rank high on which fresh website content is being posted regularly. Tip To make your website updated with fresh content, you can consider hiring Flymedia technology. Yelp Listing The reviews of the customers about the restaurants are published on this website. Many of the restaurant visitors count on these reviews to choose the best place to dine in. If you do not have a page on this site, then submit the restaurant details and claim for the one. You Tube Youtube is the best app for publishing video content. Almost all the users have a Youtube account. You can drive traffic to your website by posting relevant and appealing video content on this platform. Tip The header photos should be the same as those you have uploaded for other social media platforms. You can publish the video content on the following: Interesting cooking recipes Cooking hacks and tips The interviews of the chefs Instagram Do not forget to create an account on Instagram as it is the fastest growing platform. You can share photos of the food items placed on the menu. Tip Post content on Instagram by using hashtags. Bottom Line There are other platforms as well which help to make your marketing campaigns successful. You can consider publishing your content on Pinterest as well. Apart from that, you can claim for the google+ page after completing the necessary formalities. I know, handling all those platforms is not a cup of tea. For that, you need professional help. To get ranked high to drive a huge amount of traffic, you should count on media technology.
What does copywriting include? Make your career in copywriting in 2021
Sometimes we have made our mind on which career we want to choose or what path will help us to get one step closer to your dreams. If you are about to graduate, completed your graduation, or looking for a part-time job, then copywriting is one of the best career options out there. Have you ever heard about copywriting? If not, then this blog will help you understand in detail ‘Why you should choose copywriting as your career in 2021?’ What is copywriting? Copywriting is considered sales writing. The one who is in this position is known as a copywriter. In copywriting, you will have the expertise to write: Promotional website content Print content The basic purpose of copywriting is to help the business spike up its user base and ROI on services & products. It is the way to communicate with the user and make them feel attracted to our brand/service. You need to urge them to take the final step which can be: Purchase Sale Donate Or any other things You need to speak the language of your client or user. For that, you need to use emotional language which takes their attention towards your business. This way you will stand apart from the rest in terms of the competition. What does copywriting include? It is important to understand that a copywriter does not go out there or personally knock on your doors. Copywriting is about choosing the right kind of language to persuade the user to invest in your business or buy your service. Copywriting includes the following: Use of radio script, to make the user understand the effectiveness of weight loss programs. The use of the digital ad makes them understand the new type of sneaker. Making a catchy and interesting TV commercial, so the next time the user goes out they will look for your product against the competitors. Making your website content informative, short, and simple to understand. What degree do they hold? Mostly, the copywriters hold a bachelor’s degree or higher degree in the following areas: Communications Advertising Creative writing Marketing English In all, the copywriter needs to have a proper and in-depth understanding of what the user wants or is looking for. This way, it will be easier to target the audience and engage them towards your business. There will be a bonus if a copywriter has the understanding of sociological and psychological understanding which can be used to write compelling and eye-catching content.
What should you do to increase the sales and profits in your restaurant?
A restaurant business is highly competitive. Despite the competition and continuously changing trends, it is difficult to maintain sales. A business can only be successful if it knows the tactic of gripping the existing customers and making the new customers as the regular customers. So in today’s blog, we shall be learning about some of the tactics which can help you to improve your restaurant business. So let’s begin: Include the facilitating services In this pandemic, the restaurant business is getting affected considerably. But here are some ways the restaurant can maintain the pace of its growth. For that, they have to include the maximum services at their places. Since dine-in services are banned, people are craving for something nice. So for that, the restaurants should consider incorporating the following services: Food delivery services After considering the factors like easy preparation and travelling-oriented, make sure you are preparing separate menus for both the takeaway and the delivery services. Do not include such items which can spill or get spoiled during travelling. Curbside services Many among you will not know the meaning of the curbside services. These services facilitate the users with ordering online and pick the order from the parking lot which will be delivered at the parking lot by the restaurant staff. Delivery services Delivery services are on the rise in this pandemic. So you should make sure that your delivery boys are well trained to deliver the order on time. Thrive thru services The drive-thru services allow the people to get the order while sitting in care. Be online present The online presence is necessary for your business to be known among people. The customers tend to appreciate and visit only those restaurants which have good online reviews. No matter how unique the theme of your restaurant and how experienced chefs you have hired for the preparation of each cuisine, unless you take online marketing into account, no visitor is going to have faith in you. For increasing your online presence, you must consider giving the professionals, who would do this work with the utmost perfection. Advice You can consider hiring Flymedia technology, which offers variegated SEO and SMO services to help your brand to become highly recognized. Social media platforms Social media platforms are the best online source on which you can promote your products or services. Create pages on the social media app, and try to fetch as many followers as you can. Google my business Not all businesses can afford to have a website maintained or maintained. But still, you want your business to be shown online. In those cases, you can consider listing your business on Google. Grab the attention of the new customers The existing customers will no doubt be considering you each time when they want to order something. But you should not get satisfied with that only. Instated you should try to incorporate the techniques which can help your business to attract more customers: Publish new offers and discounts on your website and social media. These can help you to get encountered with the heavy traffic. Try to host some contests and ask the passersby to participate in them. Make sure you are giving gifts to everyone. It will make them obliged to you. They will not only visit you the next time. But they will also refer to your name in the neighbourhood and the family members etc. An amazing tip Try to make your first-time customers special by offering them something complimentary, It could be anything like an appetizer or a dessert. HOW TO KEEP THE REGULAR CUSTOMERS GRIPPED? CLP – Customer Loyalty Program By customer loyalty program we mean an efficient tactic to keep your previous customers gripped. In this, you can keep a record of how many times the customer is visiting your restaurants. Based on their visits and loyalty, you can announce to give them rewards. Do something good Select one day in a month in which you commit to doing something for charity or poor children. It will help your name to shine. The customer tends to ist the restaurant which is involved in some of the social causes. You can post such pics on social media handles to catch the attention of maximum people. Train the servers Your servers can contribute to making the customers glad by showing them their skills to serve better. The work of the server is not only to help the customer when the order is delivered to their table. Rather they should be trained to suggest to the people what they should order based on their taste and occasion.
Which are the most latest web trends which can change the user experience?
Overview Have you ever followed a trend? If not, then you need at least for your business to make it most of the digital world. As we are in the middle of the COVID-19 second wave it is changing our lives. Due to that, we are all forced to stay at home and face the challenges of real-life experiences. Web creators are exploring a multitude of options to create a visual communication between the user & website. It is important to maintain a balance b/w quality and quantity. Without wasting any more second, let’s talk you through the latest web trends which can change the overall user experience. Typography Design Trends Elegant Serif Fonts With time, sans serif font (go-to style for web design) has been changing. Although, it is still the most loved font by web designers because of its: Simple Structure Legibility With time, the font family which is being loved is Times and Georgia & both of them are found in Google Fonts. Moreover, the fonts less in demand are now gaining popularity like Noe Display and Portrait. So, there are several options to choose from as per your need. Animated typographic features With animated typography, a collection of words and sentences can be used to make it decorative & attractive. Mostly it is used to market the products or tell about the brand through a different vibe or visual themes. Use of Emoticons When we can use emojis to chat with our friends & family, then why not make it a part of the web trends? Through digital platforms, we can interact with anyone and everyone through our devices. Now, it is not just about the words, you need to attract them through the written text by adding playful emojis. Color Design Trends Light colors When we see light colors on the web, it is soothing to the eyes and most people do not prefer bold colors. Light colors will help in better clarity and this is what the web designers are taking benefit of. It will increase user engagement and create peace of mind. Bold colors Like light colors, website designers prefer to incorporate bold colors to make the design. It is the combination of primary colors, comic like-themes, and 90’s style. Through this, the young audience is going to be targeted because of the different vibe. Images & Graphics Black & White images with textures Black & White along with text-based illustrations are used all over the digital platform. Their effect is different from the colored images and it changes the entire look of the website. It might seem simple but it is more engaging and exciting for the user. Minimalist shapes We all will agree on one thing: Old trends and fashion are coming back again. People are inclined towards the 90’s era and this is seen in the web design trends also. The 2D shape illustrations will have one shade of color and no texture/depth. Let us help you choose the best web design It might get difficult to keep up with everything and this is why you need professional assistance. Get in touch with our team to get more information and make the best choice.
Why should you gain an SSL certificate? What are the benefits of the same?
Do you know what is meant by secure encryption? And how can you find if a particular URL is securely encrypted or not? Well for that, you need to have an SSL certificate. Important information All the sites which require the confidential data of the individual like financial data, credit or debit card information and home addresses, are always found securely encrypted. How important is it to securely encrypt your website? Data breaches are on the rise in the eCommerce world. So every website owner needs to take some necessary measures to ensure site security. If you will not have the SSL, then you can somehow and someday experience the theft of data. With the following, the SSL helps in the protection of the website from the following: Phishing scams Data breaches What exactly is an SSL? The SSL is nothing but certification for the data encryption which is transferred to the target website through the user’s computer. The secure travelling of the entered confidential information is carried out by the SSL. When should you choose whether you should be securing your site with SSL or not? You should only opt up for the SSL if your site is susceptible to hacking. Earlier the antivirus software and the firewall was enough for protecting your business and the home computer. But today’s users are bombarded with malware. The predominant function of the SSL is to protect your transactions and the customers’ private information. It will be quintessentially important for building your trust. SSL helps to offer the following advantages: The high encryption will help to protect the user’s sensitive information. These help to provide the strong and enhanced encryption that would protect the user’s information from the following: Phishing Scams Attacks. Reduced risk of hacking and eavesdropping It helps to positively impact Google’s evaluation of your website. It is necessary for the websites that accept payments. Help in enhancing the reputation of your brand and proving the business authentication. Help to display the green address bar with the name of the organisation. Help in enhancing the trust and confidence which will considerably impact the profit rate. Important information If you want to know whether your website is securely encrypted then you can simply check it by having a glance at the URL. The URL will commence with the HTTP. If that HTTP is terminated by the letter ‘s’ (HTTPS), then the website is said to be securely encrypted. Do you know As we know some browsers help the users know whether the website is secure to be surfed or not with the help of some indicators. For instance: When we are using the first, then it will mark a particular site as non-secure and will help you to prevent using such a website. The same is the case with Google Chrome, which tells the users beforehand whether the particular website will fetch malware in the mobile phone or the PC. What about the logins? You should not misinterpret the fact that only those websites which require financial information, require to be certified with SSL. Rather, the websites which even require the individual to fill up the basic entails in the forms which may include the name, phone number and email id should be using the SSL. How should websites deal with customer sensitive information? If your websites grant the cases to the users for their signed up accounts after doing login with the passwords and the username, then you should surely be having the SSL certificate. Have you noticed that the passwords which we enter in the credential appear to be in the stars? Then this only happens if the particular website is having the SSL certification. What if I am having an eCommerce store that requires the customers to store their credit information? In that case, you must have an SSL certificate. Without it, you are putting the sensitive and extremely confidential information of the customers at high risk. If the information of even a single person gets stolen, then it will produce a considerable impact on your reputation and the amount of traffic you are encountering may get significantly reduced. When does the eCommerce website not need to have the SL certificate? Many websites on the internet are using their separate secure payment systems. In those conditions. Here’s always a third party that is accountable for handling the credit cards and which provides different other secure approaches or methods to make an online payment. The third-party is responsible for dealing with the data at the gateway. This eliminates the need for having an SSL. Crucial aspect The time is changing and the world is moving towards the safest browsing. So several browsers make it mandatory for the websites to be marked with HTTPS. An additional benefit of SSL We have so far read about the safety and the security benefits of the SSL but there are several other benefits also which may include playing google to convince it that your page should be ranked to the high. Which SSL should you be using? It depends upon how you want to notify the users that your site is completely secure. If you want the users to get viewed with the certificate that your site is verified, then there are separate SSL that provide this facility. While the basic versions of the SSL only make the users get notified whether a particular website is secure with the ‘HTTP thing. The need for having an SSL certificate is different for all the websites. To choose the right one ask yourself the following questions: How many domains should you be having for getting secured? Should I have my solo certificate or Should I go with the shared version? Do you know If you do not know how does a shared URL will look, then you need not worry as it will look like this: https://yourservername.yourhost.com/ Bottom Line After getting understood about the importance of the SSL certificate, try to achieve the SSL
What are the professional techniques to get the No. 1 ranking on search engines?
How to get No.1 rank on Google? Being a digital marketing expert, I often come across one question i.e. “How to get ranked No. 1 on Search engine?” No doubt, this is what all business and website owners dream of. Well! The reason for that is completely clear like: • Making to the top spot or even in the top 3 • Increased website traffic • Increased business visibility • Increase in business sales For a business owner, the main goal is to increase profits and up-flank the competitors. But to be ahead of everyone, you need to be different and unique. Although, it takes effort to get the higher ranking on search engines we all want. Here’s what should be kept in: • More popular = Higher rankings • More relevant = Higher rankings • Maintaining high quality = High rankings Let’s dive into how to hit Google’s first page with professional tips and make your website shine in the vast competition. Opt for the Guestrographic method Through a professional SEO strategy, the results will be way better than you have expected. The guestographics are going to work because of one reason and that is, it helps in sharing the content with ease. In addition, the backlinks are going to help your business to get a higher ranking on search engines. Step by Step Process to get higher ranking in Search Engine Step 1: Create and Publish an Infographic First of all, you need to be good and best at infographics. No doubt, the design is an important part but making sure that you have selected the right topic is even more important. You might be surprised to know that when you get it done right, it is like 90% of the part is done. Infographics are best in terms of appearance. For example: If you are writing about how sleep can benefit your health, then it is important to mention all the information correctly. Here what we mean is that, if you simply write the fun facts or mention some of the research, then it won’t attract the audience. If there is no design or infographics then how your content will speak. Trust me, when I say that infographics are going to make wonders. The demand for visual content is huge but make sure that it is done correctly and everything should revolve around the topics. Just try it once and you will understand how it looks even better & interesting. It is not just about getting quality backlinks and targeted traffic. You need to strategize everything and then promote it. Step 2: Look for an individual with experience in Infographics Once you have the infographic ready, you need to consider who will be interested in it. So, what should you do? Keywords are your best friend here. You need to look for those keywords which describe the topic which you are talking about. Let’s say: You have published the content about Indian food. The Google Keywords are going to be like ‘What in Indian food?’, ‘Indian food recipes, and much more. Here you should use the Google suggestion to get even better keyword ideas. You need to consider those things which the user will be interested in and how your website will rank higher. Once you have some keywords, you need to select some of the best ones which will go with your topic or blog. When you will go step by step, you will see how it makes a difference to your website. Step 3: Check their interest in the Infographics You are creating the infographics, but make sure people are interested in them. In many cases, the bloggers do not use the right approach and this is why they don’t get the results they want. Instead of understanding what the consumer likes, they go straight and this is where the blunder happens. It might have happened with you, that you received an email, which is not worth it in any sense. I am even 100% sure that you won’t waste your time replying to it. This is why we suggest you begin the geographic outreach process with an email. You need to simply put an email and see whether they are interested in the infographics or not. For Example: Subject: [Topic Name] Infographic — Hey [Name], I was looking for some information on [Topic Name] and came across your article: “[Mention Article Title]“. Precise and Good content! I especially liked how you [mention something which you liked from the article]. I just put together an infographic on [Topic Name]. Let me know if you are interested in it. Cheers, [Your Name] See, this way you are going to get their interest shifted towards you. This is because you are just asking them whether a person is interested in checking the infographics or not. Also, make sure that you do not link anything when you send the first mail. Why not? It is human psychology, then they do not like to see anything which has come from a stranger. Moreover, I am sure that your email will go right into the trash. On the other hand, when you simply send the email to ask them whether they will be interested or not, your email will right away get their attention. There are high chances that it increases the conversion rate by 5.4%. So, make sure that you do it right the first time and wait to get their response. Step 4: Infographics sharing should be attractive In case, you want to link a website to yours then you should consider that when barriers are less, the chances of success will be more. Many people overlook the benefit of sharing infographics. This is because they think that writing an introduction will take a lot of their time. But, with the Guestographics the barriers will be removed. How do I need to do that? Here’s is the template which you need to use: Here you go, [Name]
Why should you rely on Flymedia Technology to get your website rank on top?
The motive of each eCommerce website is to somehow drive more and more sales by turning the visitors into purchasers. For that, it is required to increase the traffic. To come out triumphant in that objective, you should hire a reputed ecommerce SEO company that could promise you the best conversion rates. So let’s begin: Why is it important to hire the right company for eCommerce SEO? It has been observed that some SEO companies do not make use of the right SEO techniques as far as an eCommerce website is concerned. Use of wrong techniques will not let your website rank higher and thus the traffic will not be encountered. So for the sake of your business, only hire the best SEO company like Flymedia technology. The projects being handled by this company are ranking at the top because the team leaders keep on beginning in the new SEO techniques which are important to enhance your online presence. Why is Flymedia technology considered the best SEO Company? The SEO executives at flymedia technology make use of the following techniques to make sure that the projects gain successful results on the search engine. • Keyword research The choice of the keyword is crucial. Based on the effective research on the keywords, we can fetch maximum traffic to our website. The predominant motive of keyword research is to find out which keywords are being searched by the users the most. We follow the following procedure in the keyword research: First of all, we list all the pages for which we have to research for the keyword. Based on the topic of a particular page, we find the appropriate keywords. A little tip Effective keyword research involves page by page research. • Optimizations of the descriptions and URLs If you have hundreds and thousands of pages, then writing a unique description for each one is a very cumbersome task. In those cases, it is usually suggested that you should prioritise your work and put maximum efforts on the pages that are ranking high for at least one keyword. Make sure you are writing the relevant descriptions as they will be the source to grab the immediate attention of the users. Things to keep in mind while writing and the descriptions: • Try to incorporate some long-tail keywords, if you deem necessary. • Try to use some actionable words like free, buy click and sale. • Do not forget to mention the USP • Try to optimize the CTR Pro tips for writing effective URLs While writing the URLs you should make sure that they are: • Short, Simple and Sweet • In Hierarchy • Separated by the hyphens • Try to add the schema markup The schema markup allows the user to get more and more information about the product. The description which does not involve the schema markup usually do not have a high chance to get encountered with the huge traffic as the visitors are tempted to visit only that website which they think can provide them with the detailed information about the product. A little tip Make sure you’re adding the schema on your product pages. It will help Google to make the maximum information present to the customers in the most effective way. Do not forget this Do not forget to add the schema to the category pages. The schema markup should be relevant. You should corroborate to mark every listing with a schema if one is done. • Finding Orphaned pages The SEO team makes sure that the product & category pages are not difficult for the users to access. For that, the SEO professionals take into account suggesting the developer to ameliorate the structure of the website. The developer should also make sure that the structure of the website is designed in the way that the access to the product and the category pages is not far than 3 clicks. • Correcting Keyword cannibalization errors This mistake is done by all the SEO companies. But we have instructed our team to quintessentially take care whether the same keyword is being targeted for more than one page and the posts. • Link Building This is the trickiest aspect of the SEO since this involves the building of the links to the following: • Homepages • Product Pages • Category pages Here are some tips to come out with effective link building: First of all, you should try to find some sites via extensive research that could help you to link to the homepages of your competitors’ websites. What if I don’t know, with whom am I competing? If you do not know with whom you are competing, then there is a simple way to figure this out. Follow the steps: • Site explorer • Enter your domain • Competing domains • Try to get listed on the ‘Where to buy’ pages There are some websites and online stores that suggest to the customers or visitors, where they should buy a particular product from. If you get listed on such pages, then you may get benefited with the huge encounter with the traffic? • The international alternative technique This is the best technique which involves finding competitors in a different market. Try to mention that competitor’s name in your blog post. This way you can request your competitors to link you with their websites. Content marketing The importance of content marketing lies in the same as that of link building. Content marketing is the best source to drive maximum traffic to your page. The motive of content marketing is to provide information to the user in the form of images and videos. At flymedia technology, we make sure that we publish relevant and unique content. Our SEO team is highly accountable if any plagiarism is found. Bottom Line All the above-mentioned SEO techniques are admired as far as the outcomes are concerned. Our clients never had anything to complain about anything. We promise you that if you
