Is It Appropriate To Consider Keywords For Estimating The Search Volumes?
The digital marketing companies in Punjab, do not particularly rely on the keyword search volumes for estimating the accurate metric of the traffic. But the experts of the web development company are of the view that you need to have good knowledge about organic search traffic if you want your website to rank high. Fact It happens several times that the pages which are ranking by bidding on the high volume keywords do not get a lot of traffic. In this blog post we are going to discuss the reasons for the same: Not An Appropriate Metric Did you know? It is Google Adwords that is accountable for combining the keywords for the ultimate search volume. If you count on Search Engine Optimization, then you will experience the same search volume as you experience while taking the help of Google AdWords. We usually try to predict the traffic to be encountered on the results of the Google AdWords, but we should not be doing that as these do not offer you the right prediction of the search volume In the end, we would like to tell you that it is not relevant to predict solely based on the search volume alone. Clicks Are Being Stolen By Google As we all are aware of the fact that the ultimate motive of Google is to provide you with the best possible user experience. We just have seen the featured snippets whenever we search for something, this way google is taking links and is restricting the users to step into your website. The Advertisers Are The Thieves Of The Clicks The ads which you like to make run on the websites are the ones that are driving the visitors away from you. These ads, as we have observed, clearly stand apart from the queue. The visitor who has entered in the search to search for something is naturally triggered to click on the ads other than the searches. The Single-page Does Never Rank For The Single Words The content writers are instructed to include more than one keyword on the page. So merely considering the single page’s search volume based on ranking for so many keywords is not an easy task. The Traffic Volume Of The Hidden Long-tail Searches Is Not Counted It has been surveyed that people use every possible way of either the short tail or the long-tail keywords to search for the particular thing. But when we are considering the keyword search volume, the third aspect is ignored which again emphasizes the fact the keywords are not an accurate metric for the search demand. Bottom Line The SEO executives working in digital marketing companies have a thorough knowledge of these facts. This is the main reason that you are always suggested to take the help of web development or SEO companies if you want to rank high on Google.
What you should know about the keyword search volume? Why is it important?
What is the search volume? Search volume is one of the most imperative parts used in the SEO metric. All the businesses are built on the search engine queries which are required in Google. With time, more keyword research tools are entering the market and users have also started noticing the various types of search volumes. For proper understanding and to ensure the work goes in the right manner, you need to get assistance from the Best Digital Marketing Company in Punjab. Flymedia Technology is one of the leading names in online marketing and website development in Ludhiana. Where do keyword research tools search volume data? There is no doubt that keyword research tools get the desired amount of data from the Google Keyword planner. It is important to understand that if you specifically look at the 6 keywords it is not going to tell you anything about the accuracy. Ideally, you need to do this for around 100K keywords to understand the difference between these. What is the accuracy of search volume for Adwords? Users will be intended when their tool choice for the keyword helps in specifying the precise numbers which are used for Google Adwords. Choosing a specific keyword, noting down the average number of searches & determining the close variants will help to target the exact setting & data range you have opted for. Doing so will help you look at when your keywords are the most popular and that too during a specified period. Let’s dig in more: • Annual average The annual average is one of the most interesting choices on its own. Like if you search for the “Diwali” keyword you will end up having 8,88,00,000 results. Although, every month the search query will be less as compared to the Diwali month because people are looking for the Diwali stuff, decoration, and what. So, during the Diwali festival, the searches will be extremely high. • Buckets If you look at the search query for the independent films then the search volume will be around 2400 and the rest of them are around 2900. In case, when we calculate the data then the searches seem to be around 2650 which is 250 searches more. • Close variants Let’s take an example: If you consider these 3 searches like SEO, search engine optimization, search engine optimization. When you do this, you are not going to notice any difference between these 3. For the organic ranking, the search results will be slightly different from these. For the adword advertisers, they are not going to notice any change because their ads are always on the top. • Monthly updates Updating the search volumes is much easier than we have ever thought of. With the search volume, there is a 12-month average. Use the performance forecast tool • The rounded annual average which can be seen in the Google Keyword Planner is not the only way which can help you check the keyword search popularity. In this case, you can use the performance forecasts which is a pretty simple process to understand. Through this, it is like getting the impressions for the specific data along with the keyword list. • In Google, there is another search volume data that does the necessary work for the keywords which are already ranking for your website. Final thought! There is no doubt that Google keeps on getting better with time and it is making every possible effort to understand in detail the search queries for which the user is searching. Your SEO strategy needs to include the topics which are gaining attention and fulfilling the user intent.
What are the benefits of a digital marketing internship? What does it include?
Grow and excel in your life With young professionals comes a different zeal to give the best to each task and bring in creativity which no one has ever thought of. Here we are talking about the impressive results which have been seen in digital marketing. If you are someone who desires to polish your skills then a digital marketing internship is the best approach for you. The internship will help you get hands-on experience from the professionals and even understand in detail the complex topics. Whether it is the local SEO or learning any of the advanced marketing tactics, the internship will provide you that opportunity. Do you want to learn about the Gmb ranking factors to help the local business get an added advantage? Then be a part of Flymedia Technology as an intern and give yourself the perfect opportunity to start your career in the right manner. What does a digital marketing internship include? If I can sum up then it is like, ‘Getting to learn the essential skills and having an insight about the real world’. With the digital marketing internship, you will be getting the opportunity to: Learn about the duties and responsibilities This is the start and at the right time, you are preparing yourself to enhance your knowledge about digital marketing. As you will be working with a team you will get the opportunity to prepare marketing tactics, content strategy, and how you need to meet the demand of certain clients. Learn about the skills and new abilities It is the perfect platform to learn about new skills and abilities & you will get to have the basic knowledge for different aspects like how to maintain the social media platforms, what type of content is needed, and much more. What does a digital marketing agency look for in the candidates? Excellent verbal skills Excellent written communication skills Organization skills Prioritization skills Ability to handle different tasks/ Multitasking What are the benefits of a digital marketing internship? Trying to get your foot in the door is not always a piece of cake that too in the competitive world. Getting your dream job in a reputable business will take a lot of effort and you need to get yourself established to the position that the company will trust you & your work. Here are the benefits of a digital marketing internship: Get yourself familiar with the digital marketing world It allows you to create a portfolio and you can show this to the future employer. You will only be able to compile a portfolio when you have extensive experience and this is possible with the internship. Increase your professional network What’s better than this? When you are working as an intern in a digital marketing company, you are getting the opportunity to work with several people. So, this way you will be getting the opportunity to get yourself established in the industry and grab the position for which you are suitable. Working with the professionals will give you confidence and you will be ready for the future. Want to get started? Become a part of the Flymedia technology as an intern and learn the insight of digital marketing from the professionals.
Why should you stay updated with SEO trends? What are its top benefits?
Are you running a company? Do you take efforts to improve the digital presence? If your answer is ‘NO’, then trust me you will be left far behind as compared to the competitors. As the wave of COVID-19 came, we all were forced to stay indoors and take benefit of all the services through online medium. To stay in this competitive world and that too for a long time you need to take assistance from professionals for social media marketing. One of the leading names in the world of a digital marketing company is Flymedia Technology which can for sure handle all the hassle and boost your market value with SEO and many other bonus strategies! By now, if you have made up your mind 70% to take professional help, let me share some SEO benefits with you. So that once you are done reading this blog, you right away get in touch with the best SEO team. Top benefits of SEO SEO can do a lot of things, let’s talk you through some of them: Benefit 1: SEO provides the better user experience Boosting the user experience is important and to do that you can use different ways. Most importantly, you need to make sure that you provide the user with relevant information be it audio, video, photos, navigation on web pages, or any other thing. Give them a smooth experience, and it should help them to recall your brand every time, and all this is possible with SEO. Benefit 2: The first source to get leads There are several sources through which you can get leads but SEO tactics are one of the best choices to make the difference. This way you will be targeting the right audience in the right manner to notice a difference in your business online presence. Benefit 3: SEO leads to a higher conversion rate One of the stats has shown that with SEO the conversion rate increases by 14.6% which is more than outbound (1.7%). Through SEO, the customers you are getting are the ones who will buy your specific service or product which eventually makes a difference in your business. Benefit 4: SEO helps to manage the cost With SEO, it becomes easier to manage the cost and in the long run, you will be saving a lot of money. It means that you can do business in different divisions. When you get the ranking high on search engines you won’t be spending more money on paid advertising. In addition, lead generation is done at a low cost. Benefit 5: SEO urges people to visit the store physically With local SEO, small businesses are benefited greatly even when they have an offline presence but not digital. One of the studies has shown that 76% of the people search ‘near me for a specific reason and later 28% of them go there and get their services. Like if the user can search you through the query ‘Best restaurant in Sydney’ and they consider you as their top choice then you will be benefited. Benefit 6: SEO boost your brand credibility Being able to get a ranking on the first page of a search engine means you are making an impact on society and the customers. In addition, what you are providing to the customers is way better than what others are offering. Nowadays, customers prefer those businesses which have a strong online presence and have built their reputation online. Benefit 8: SEO is looked at as long-term marketing strategy SEO is best because with this you are preparing a long-term marketing plan. The optimal ranking time is around 6 months for the website. It does take time to get the results but putting down the list will also take time. Also, keep in mind that Google algos are changing at a fast pace and sometimes updates are so frequent that your competitors will not be able to keep the pace. So, this is the time to rule the market and get your website adjusted to all the necessary changes. Keep on making changes rapidly and you will notice the difference. Wrap up! Well! It’s high time now that you use SEO tactics for your business website. For the right marketing plan and what you need to do, then touch with a team of Flymedia Technology and see how your business escalates, like never before!
5 topmost and creative digital marketing success tips you should use in 2021
One of the top things which we have all come across in 2021 is the use of the Internet. No matter where we go or what we do, the Internet will be the most effective choice. Due to the pandemics, many of the businesses have been forced to shut down. With the need to stay indoors, we all prefer to get the necessities or services through online shopping. This is where the digital marketing company comes into play. The digital marketer’s assistance for your business will prove a game changer and it will take your brand online presence to a whole new level. Flymedia Technology has proved a useful resource for many small and large businesses. From doctors to restaurants, the professionals’ knowledge and skills have helped businesses to use effective social media marketing tactics. In this blog, our experienced team has shared the topmost digital marketing tips which you should use to launch your brand into the marketing world and achieve success. Top tips for digital marketing success Tip 1: Online presence is the need of the hour An online presence allows your business to engage with potential clients. This is the time you need to prepare and put your time into getting the desired resources that can prove effective to promote your business online. It will help your business to get: Increased website traffic Get increased leads Boost in revenue From the Flymedia team, you can get a beautifully designed website and user interface website. So, you need to spend your time on getting unique yet simple content and increase your visibility on search engines. You must be wondering how all is this possible? In this case, you need to re-engage with the followers by taking help from the professionals. Tip 2: SEO to boost your online presence If you already have a website, but it is not getting the ranking it deserves then you need to use SEO services. Around 60% of the investors are using it. It is the marketing tool that helps you to get an insight about what the user is looking for (keywords) and by targeting that word generating the website traffic. In addition, working on the Google My Business page (GMB) and you need to keep it verified and updated. Through GMB the local customers will be targeted and your business will get their attention. Tip 3: Pay-Per-Click Marketing (PPC Marketing) The word itself tells what it means. Getting paid with every click to boost traffic on the website. It means getting paid for all the ads you run on the website. With PPC ads it allows to target the customers based on: Gender Interest Location And much more PPC targets – Right Customers on Right Time Tip 4: Voice Search Do you know? People want results but that too ‘FAST’. Instead of typing in the query into Google, the customers want the voice search. For that, you need to incorporate the content in the right manner like using the FAQs and schemas. In case, your website is not able to load within 3 seconds then the user will click the ‘X’ button right away. So, make it fast and usable. Tip 5: Use Videos as Much as you Can Another hot trend or effective approach is to make use of video marketing. Videos are the first preference of the customers, but make sure it is eye-catching, and it should tell about your product in the right manner. So, if you haven’t included video marketing in your online marketing plan, then this is the time to do that.
How can you shoot up your Instagram followers? Which are the crucial tips?
Everybody nowadays makes use of Instagram. Some people are on Instagram just because of the FOMO (Fear of missing out), while other people are on Instagram just to influence the people with the creative work which they are doing in the particular field. When it is about business, then Instagram is the best source to promote the business and generate leads. This is the main reason that today almost all businesses are relying on social media marketing. They want to hire a digital marketing company that provides them with the best results by doing social media marketing. So as you might have noticed that today’s blog is going to be all about Instagram. We shall be learning about the various techniques and the tactics with which we can increase Instagram followers. I know this topic is very interesting. So are you ready then? CONSISTENCY IN POSTING The people can only consider you reliable if you are maintaining consistency in the posting. If you do not maintain consistency like you are posting after the gap of 15 days, then how can people interact with you? Also, posting does not mean that you are posting anything irrelevant on Instagram. Make sure you are maintaining the relevance and the pace with which the graphics are getting published. RESPOND TO THE DIRECT MESSAGES/COMMENTS When it is the first time someone is messaging you, then make sure you are making them comfortable in the conversation. Also when the people comment, then to make the interactions more enhanced you are supposed to reply to every comment. MAKE IT COMPELLING AND ENGAGING When it is about gaining customer attraction, then it is required to make posts that are to be extremely compelling and engaging. So for that Instagram has many features like questioning, polling, Sliding options and many more. When you do this then the people will naturally feel the urge to give their opinion on the particular post. Do you know? Whenever you post something important, make sure you are putting it in your story and making it a highlight. OPTIMISATION OF THE BIO The Instagram bio is the one thing based on which the user decided whether he should be following your page or not. Make sure you are not putting the same bio for a longer period. Keep on modifying it over time. PROMOTE YOUR INSTAGRAM HANDLE THROUGH ANOTHER PLATFORM If you are not having enough traffic on Instagram but do surely have on the emails, then you have to make sure that by sending the email to your subscribers, you are making a mention of your Instagram handle. BOTTOM LINE There are a few other things, which we need to take quintessential care of. Such things are only possible to carry out if you are taking help from the reputed digital marketing or the social media marketing company.
How can you promote your blog? Which tips and techniques are crucial?
The giant problem which is faced by bloggers nowadays is that their blog is not seen by the huge number of visitors. No matter how effectively you have written your blog, but if you do not follow the right techniques to promote your blog, nobody is going to read this. Blogging and content marketing are an important part of digital marketing and thus the blog needs to experience growth in the visitors. So today’s blog is going to be all about the promotion of the blog. So let us begin: Guest Post Bonuses The guest post can be hugely beneficial in driving the users to your daily blogs. But the main problem which is faced by such posts is that it becomes challenging to fetch the traffic from the guest posts to your website. Try to publish the data-driven content The data-driven content is immensely useful as it is observed for deriving huge traffic on the posts. Nowadays people tend to read those blogs and articles on the internet which show evidence of what they have said. It can be either the statistics or the result of the survey. Update and Upgrade You keep on writing the blogs and articles or you might have hired a content writer for that. But the information keeps on changing with each passing second. It surely emphasizes the fact that what you have written today may not be relevant and appropriate after one year. So it is necessary to update and upgrade each of your content timely. Otherwise, the user who visits your age will go away because he may think that the article may have gotten old and does not contain the relevant information. Summary To lessen your bounce rate, keep on upgrading and updating each content. Linkedin is a great platform Once a famous digital marketer experimented with a tactic in which he posted his content (which had the latest number of visitors) on Linkedin. And surprisingly within a week, we experienced an escalation in the visitors. The fact Linkedin has an online intellectual audience such that the audience admires knowledgeable sources. So if they come across something useful when they are scrolling the feed, they are sure to read that. Post on Facebook and Instagram These are the two social media platforms on which almost everyone has an account. So if you post your content on such social media platforms, then you are sure to benefit from the increased number of visitors. Cross-Pollination Cross-Pollination is the term that means to ask the audience gained from one source to follow them on another medium as well. For example, You can increase your Instagram followers by asking your email subscribers to follow you on Instagram. Collaboration Collaboration in any form is always good. And as far as blogs and content marketing is concerned, then these are significantly indispensable. You can ask the other blogger who is influencing the people to make a mention or include your blog in theirs. It will help you to gain recognition.
Which ways can help you to get converted with the paid ads?
The people are finding it extremely difficult to fetch the organic traffic at their websites. And because of that, they are taking the help of the paid ads. As far as digital marketing is concerned, then both organic techniques and paid ads tactics are used to drive more and more traffic. How are the leads for the paid ads generated for the conversion process? This is one emerging challenge of digital marketing. Because you can reach the heights if you know with which audience you are interacting with. Here we are going to talk about the 5 methods with which we can convert the apid ad leads Chatbots Artificial intelligence has helped businesses to grow higher. Nowadays, the use of the chat box is being appreciated by the companies as these have handled 85% of the businesses interacting with the customers. The issue of these chatbots has become so common that no matter whichever website you should visit, you will surely get to find these. Even the website which will not be having these will be considered as unreliable websites. Do you know? By directing the individual to the chatbots whenever they click on the paid ad, we can incorporate the chatbots wisely in the paid ad strategy. Landing pages are also crucial In the earlier times, the paid ads were being driven to the landing pages. The landing pages can be problematic only if their optimization is not done properly. Follow the subsequent tips to make your landing pages brilliant: Research User behaviour Identify the weak points Some value should be provided A/B test The distractions should be completely ended Direction generation of leads on the social media handles The conversions can be increased from your paid ads if you know how the leads can be formed directly on the social media handles. Even the marketers also know the importance of this fact. This is the reason that you will get to see the majority of the aid ads on social media platforms. Customers should reach the purchase page The ultimate goal of the conversion is to make the potential users buy something from you. According to digital marketers, this strategy has come out to be successful as it shortens the distance of the journey travelled by the buyer. Leads should be directed to the blog Along with the direction of the leads on the social media platforms, these should be directed to the blogs. These are also crucial for bringing about positive results from the content marketing strategy. Do you know? If you are not considering this factor, then you are missing out on the number of Leads that could be converted into potential buyers. Do you need help? Without proper knowledge of online marketing, you can not practice any of the above-mentioned strategies. Sp for that you will be required to hire the experts. If you need suggestions, then we would like to represent ourselves as we have spent quintessential years in the service of our clients.
Market research – Types, Subtypes, Benefits & Crowdsourcing using Ahrefs
When the information is to be gathered, analyzed, and interpreted for a given market, then none other than the competitive analysis is best to evaluate the viability of the offer. For a successful business, it is important to know what your business strategy is targeting. Market research is the ideal concept for knowing who your targeted audience is. Besides, it helps you to understand the following, which are crucial to the business: Opponents Target audience When is the right time for you to consider market research? When you are setting the goals The competitive analysis of the market helps you to be realistic when you are defining the goals. Problem Solving Whenever a particular problem arises in the business, then you must know the ideal way to solve the problem. You can do this if you know the right approach to solve the problem. Understand consumer behavior Before commencing any kind of business, it is important to know how the consumers end up choosing a particular item or service which our business is selling. You can only understand consumer behavior if you have carried out the market research with perfection. How many kinds of market research are there? Market research is of the following types: Important Tip First of all, do not copy other’s marketing strategies. TYPE DESCRIPTION ADVANTAGES Primary research If you or someone on your behalf, have carried out the market research by studying the various principles of the same and that data is sufficient for you to solve a given problem, then it will be known as the market research. The primary research helps you to be flexible with your data and reattach. You can also dominate the quality of the data at this point. Secondary research If you are researching the already existing data that has been gathered by the various businesses and organizations, then it will be known as secondary market research. With this kind of research, you can have a wide view of your marketplace. Also, you can analyze a huge set of data. DO YOU KNOW? Usually, digital marketers carry out both types of research to study the nature of the business to the fullest. What are the subtypes of market research? Following are the subtypes of the market research: Qualitative research To gain a well-opinionated answer or thoughts on a particular topic, it is essential to take the interviews, results, and other open-ended questions into account. Quantitative research In this kind of research, usually, the numbers, graphs, and polls are taken into account, which gives you precise and much-needed quantitative information on this. Internal data analysis Having the bulk internal data helps you to study the consequences of the particular pattern and behavior. With this, you can bring about efficient strategies in your business. Which is the best way to survey the market? The best way to survey the market is with crowdsourcing. This is the main reason that the Ahrefs are being highly used as this help the users to know: Which features are to be built? How important are these features? What should the customers expect from such features? How is crowdsourcing done using Ahrefs? First of all, you should know that social media is the best platform to survey the marketplace. Market segmentation This is the analysis approach in which the market is divided into several categories based on sex, age, country, and region, etc. And based on the categories, the patterns for the likes and dislikes of the patients are studied. Competitive analysis To make sure that your business does extremely well, you need not repeat the mistakes done by your competitors. Thus, you can only study competitive analysis thoroughly. Analysis of the commercial data The commercial data can be studied by taking the following into account: Market reports Industry insights What are the predominant benefits of carrying out market research? Carrying out effective, market research helps you with the following benefits: With this, you will be able to find the problem which is interrupting you to establish a successful business. With the help of the insights, you will know how a particular strategy is working. Bottom Line If you still want to know more about the market research or you have any questions, then please feel free to drop us your queries via email.
What is the importance of organic search? Which SEO tactics are useful?
By organic search we mean, the non-paid results from the search engine. These results are not bought and do not owe to the influencers for promoting this. These results are the ones that the digital marketers or the SEO people have gained through their constant efforts of incorporating the tactics which are accountable for satisfying the search engines with its eligibility criteria. Featured Snippets These are the short descriptions that google presents to you. These are the informative blocks that answer all the queries of the users in the short and the specific form. The main purpose of these snippets is to present the user with useful and quality information. These results are obtained from the high ranking pages. Video Carousels With these, the users can get the information in the form of a video representation. One organic position is reserved for the entire carousel. This is the main reason that the video carousels are deemed as the most clickable and informative sources. What is the importance of organic search? The organic search helps you to drive free traffic to your website. Organic search helps you with cost-effectiveness. Along with that, the results obtained are the ones that are going to stay with you for long. Important information Organic search plays a crucial role for those who are publishing videos on youtube. As a result, the algorithm of youtube ranks only those videos and derives the video carousels and the featured snippets. How can we check and even monitor organic search rankings? To check where your website is ranking on the scratch engine, then you can surely use the Ahrefs free rank checker. It will give you a complete understanding of the rank and the insights of your website. How can we rank higher in the search results? To rank higher in the search results, it is important to somehow generate more traffic to your website. You cannot completely judge how google ranks the page, but you can surely take some important factors into account: Backlinks Backlinks are important for ranking purposes. A wide variety of link building tactics are used which are accountable for making your website rank high on google. Relevance Google takes many methods and techniques into account to determine whether the page is relevant or not. For that, you must include the keywords to make sure that you are satisfying the search intent of the users. HTTPs HTTPs is accountable for securing the data travelling between you and users in encrypted form. An important fact to know If you want to know if your website makes use of the HTTPs then you can use your browser bar. In case you are being shown with the lock on the icon, then it means that your connection is immensely secure. SEO Mobile-friendliness Most of the users today make use of mobile phones to enquire about something on the search engine. Bottom Line So the importance of organic search is quintessentially important for the search engine.
