What do the experts think about the latest eCommerce trends and their impact in 2021?

Introduction This year, we all have seen a lot. Especially in the eCommerce sector, a lot has evolved, and for the best. Most of the consumers have shifted their focus to spending online as COVID-19 prevented them to shop manually. With the continuous evolvement in digital marketing, it is important to know what will happen in 2021? Huge businesses will flourish whereas the mid-market retailers suffer Parry Malm, CEO of Phrasee According to him, the online-only experts, hyperlocals will find that the market shares are going to see an escalation. Everyone else is going to be affected to a great extent. We have seen many small scale businesses bust because of the sudden change. Even if this trend does not multiply, it is going to be there for a long time. CRM becomes the hero James Gurd, Owner and Ecommerce Replatforming Consultant, Digital Juggler In 2021, the e-commerce business owners need to give importance to first time buyers. When the customer makes the first purchase, you need to nurture that relationship. Make sure that you keep them engaged and active. Understand their behavior, and accordingly, it will benefit the business. It is better that generic marketing should be stopped. New shoppers are focused on customer insight Stuart McMillan, Head of Multi-Channel, Tiso Group With this year, the customer perspective of seeing things has changed a lot. Be it clothing or equipment, it is important to have something safe and effective. For the business owner, it is important to choose beneficial products and everything about the product should be mentioned correctly. Depending on the current situation, it becomes important to properly understand the market and what the customers want. Online retailers should focus on long-term success Hannah Stacey, Brand and Product Marketing Director, Ometria The businesses should not focus on short-term survival, but they need to plan for long-term success. In the world of online shopping, you need to make a difference. Most importantly, the way a business builds a relationship with the customer will change your entire business perspective. CRM activity is going to be a huge change for the business, and they need to mobilize to make a change. First-party data should be used appropriately Sherene Hilal, SVP, Product Marketing & Business Operations, Bluecore Nowadays, buyers are specific with what they get. If the brands keep them informed they are going to become your trusted client. They want the business to understand what they bought previously and what should be their next purchase. The brands should tell the customer what purchase will benefit them. So, those who want to stay ahead of everyone should give importance to this part. More flexible payment options Nikhita Hyett, BlueSnap With the sudden boost of online shopping due to pandemics, it is for sure that customers will be benefited from endless options. Customers will get many payment options when they buy and purchase.
What are the topmost benefits of opting for a digital marketing career?

Are you a fresher, who is looking for the perfect way to boost your career? From that perspective, starting your career with a digital marketing job is the best bit. ● In-demand professional SEO job and digital jobs will be in great demand. It is also seen that there are not enough professionals to fill out the job. To stay ahead in the competition, you must take advantage of this situation. During the global recession, recent graduates have job scarcity. For a future-proof career and to have increased job security, make sure that you go with the digital marketing profession. Keep in mind, that companies want candidates who are professional and they can prove a great asset to the company. ● Increased career choice Industries are opting for digitization whether it is a start-up or a well-established firm, everyone needs to make their online presence. This is the reason, companies are always looking for dedicated and talented individuals. Moreover, they can understand technology in a better way. Being a digital marketer, many career choices will open and you can choose the one which suits your career the best. ● Increased pay In the current scenario, the demand for digital marketing experts is on the rise. If you have exceptional skills you can negotiate the salary. With the increase in marketing professionals, there is increased competition. If you have the right and necessary skills you can ask for great salaries and make your career bright. ● Give a kickstart to the career With the traditional advertising methods, you need to wait for a long time to see the success, which also means you need to wait for a long time. In the digital marketing world, you will get many opportunities to set your foot in your dream workplace. Want to make an impact right away, then you should create a powerful social media presence. It is possible that someone notices your work and you can make your future secure. ● Become an able and skilled digital marketer The continuous demand for digital marketing professionals is great in different ways. You can use these skills in any sector of your own choice. Even if you want to make a switch there is a need for little training to upskill your knowledge. During the entire course, there are plenty of choices and ongoing learning opportunities that help your skills to be shown on different platforms. You should stay updated with the new trends and embrace the skills to become a valuable employer for the company. ● Get to meet new people daily The digital marketing sector is dynamic, which means you meet people with different skills and interests. If you are an extrovert then you can work with a freelancer. No matter, in which sense you take it, being a digital marketer brings a new dimension and perspective to your job life.
What are the google penalties and why does the website get a google penalty?

What are Google penalties? If you are a sports lover, then you will have heard about penalties. If a player violates the rules or does something which is not appropriate being a sports person, then you will get a penalty. It is even possible that they are removed from the game or suspended for a certain period. In the same way, the websites get google penalties when they do something wrong. If the website is not performing correctly or there is some issue, then the website ranking is impacted greatly. To ensure that your website is functioning correctly and there is no problem you need to hire experts in digital marketing. Google penalty means trouble Google penalty means the site is not listed on search results or the ranking of the targeted keywords has dropped to a great extent. If the website gets the google penalty, then the audience is not going to find you. It means your website is not getting the target audience, and the revenue is going to drop. Once your website gets the Google penalty, then it is not easy to get a good ranking and it is going to take a lot of time to get the ranking you need. At Flymedia, we have a dedicated team who gives their best every day to ensure that your website gets the highest ranking. What is the reason websites get Google penalty? Google’s task is to give you the most vital search results. If any website is found to affect the search results then the Google product is getting hampered. If you search something on Google and you come across unreliable results then it is not worth it. If the user has a negative experience when trying to go through your website then your business won’t get the benefit it needs. Google penalty has evolved a lot because of the changing algorithm which helps to check the website. The penalty can occur due to certain actions, reduction in rankings which occur with time, and when others are not advertised correctly. Google penalty triggers Some of the tips to ensure that your website does not get the Google penalty are mentioned below: Hidden links or text Cloaking (your web page is displayed in a different version for the search engine robots). The page contains irrelevant keywords Keyword Stuffing Duplicate content in a great amount Viruses, adware, or spyware Is there a way to recover from the Google penalty? Google penalty is of 2 categories: Algorithmic penalty An algorithmic penalty happens when there is a change in the Google algorithm that affects the website ranking or there is an addition of weaker content. This penalty will allow you to search but it is extremely lower. Manual penalty Manual penalties are handed down by the Google employee. In most cases, they happen when something is done against the terms of Google. It includes cloaking, buying links, virus infection, or any other reason. If you get into this situation then you need to make Google appeal for website reindexing in the search engine results.
What are the profitable and topmost reasons to opt for a digital marketing career?

In this blog, we are going to take you through the topmost reasons you need to make your career in digital marketing: In-demand profession By 2021, it is expected that digital jobs are going to see a hike and there are not enough professionals to fulfill the position. Being a student, if you have opted for a digital marketing course then it is going to prove fruitful in the future. In other words, your career will be skyrocketed. Wouldn’t it be nice to have a future-proof career, have job security, and increase your career pace? Companies want candidates who have relevant skills. So, it is the right time that you take benefit of this in-demand profession. Increased career choice Companies with start-ups are looking for upskilled employees. The companies are always in the search for candidates who can understand the new technology and benefit the company as they work. With AI, it helps to be more personalized and response time has reduced. Opting for this choice is going to prove beneficial for your career. The increased amount of salary When you get to work in the fecund industry with the increased demand for skillful employees you get to negotiate the salary. With the increased competition to have the most skilled talent for the business, the employee gets to earn the salary they want. You can expect that every year, the pay is going to increase. Give a boost to your career Stepping into the world of digital marketing opens up many doors for you. Before you even start, you can create a foundation by creating blogs, and take part in important online conversations. The number of people has been hired by the companies as their talent was noticed through social media. Become a versatile and perceptive professional In the digital marketing world, the technique of doing the work is changing continuously. Companies want employees who have skills and a willingness to learn something new. It means throughout your job career you are going to learn several things which will enhance your skills in different ways. It is better that you stay updated with the latest trends and developments. Make sure that you keep on embracing it so that you become a proficient employee for your company. Get the opportunity to work with different people The digital world is dynamic which comes with a range of personalities. It means you will come across individuals from different backgrounds and interests. Whether it is a colleague, new client, and interesting specialty, you will come across a range of audiences with different interests. If you are on the introvert side then you can work with freelancers from different corners of the world. This way, it is going to add a new dimension to your work that makes you more able to do the work. Embrace new opportunities that come your way, increase networking by meeting people, and increase your knowledge.
What are the topmost effective strategies which increase blog traffic?

In this blog, we will take you through some of the effective methods to increase blog traffic suggested by the upskilled team of the best digital marketing agency Sydney. Boost the blog traffic 1: Kindle Select Are you aware that self-published books lead to 31% of e-book sales in the Kindle store? To publish your book you don’t have to reach a large publishing house. Within just one week, anyone from anywhere can publish the book which is a great way to drive traffic. The 90 days plan is a great way to target the audience and get it for free. For 5 days, you can even run promotions for free. The 2 most effective ways to drive traffic are: Opt for the free giveaway Link directly to the website inside the book Along with that, the Download a Sample or Look Inside features can be of great help. In case the book is free then you can expect around 1000+ visitors in just one week, and in one month it can reach up to 6500+ visitors. Boost the blog traffic 2: Making your content viral Every person wants their content to be viral but when it is not done people will fail. If you are not paying attention to the posts then you want to get what you are looking for. To make sure it is done correctly, you need to write catchy headlines. Research has shown that 8 out of 10 people just see the headline and make a choice whether they need to read your content or not. Apart from that, you need to tell them a story to gain their attention. Once the reader is hooked he is not going anywhere. Opting for a good headline is going to encourage the users to click on the content. After that, the quality of content and need to be truthful. The larger the content is, the more it will gain more audience. Additionally, it is going to give more opportunities for SEO to result in a high conversion rate. Boost the blog traffic 3: Know your audience Just 4% of the site visitors are ready to make the purchase or go to the next step. You need to offer them something which does not take much of their time or they need to commit to something. Boost the blog traffic 4: Go with the topic generator If you want to have a viral post, then you need to find the posts which make a difference for your business. One of the best tools is Hubspot’s blog post. There will be several free topics there and if you sign up, for one year you can get different topics. Boost the blog traffic 5: Go through comments to have ideas You need to go through the comments and get ideas about what the reader wants or to which things they feel connected.
timeless tactics of digital marketing to leave your competitors behind

Digital marketing could be a game-changer for the small and medium scale business. A bit of capital invested can give marvellous results. Digital marketing can fetch the best results when we set our goals to maximum lead generation and ultimate Content management. Let us study the 8 Step format for successful digital marketing campaigns. Choose your audience When it is asked to a beginner of a marketing executive, “Who is your audience?” The most expected answer is, “Everybody is my audience’. One thing must be kept in mind that if ‘Everybody is your audience then nobody is your audience’. If we do not have a target audience to whom we are delivering our content. Once you have a targeted audience, the following aspects are ought to be considered. (a) Deliver exactly what your audience wants Content is the key to reach your audience. While delivering content, Precision and Accuracy must be taken care of. (b) Make acquaintance with your Organic Keywords One must know about all the possible keywords related to the business. Keywords are categorised in three parts. Informational Keywords Navigational Keywords Transactional Keywords Start with a few Social Media Platforms To begin with, we must stay updated with a few but most used social media platforms like –Facebook –Instagram –Twitter –YouTube –Linkedin Facebook and Instagram are graphically oriented platforms in which people like what they really found eye-catchy. YouTube is Video content Oriented which again takes us to the point that content should be delivered carefully with accuracy and precision. Over the last decade,The trend of visual culture is rising that captures the maximum attention of viewers. Set your Goal Your Goals should be Procedure oriented. First, we should start with Sales followed by Generating Positive Feedback, Saving Costs, and Extending your brand online. Content is King As we know All of social media is nothing but content. Content marketing covers a set of strategies and techniques to achieve business goals by using content in a consistent, integrated, and continuous way. Content is what actually drives traffic to your business. Rely on Ads In the beginning, we must rely on ads. We should promote our products and content through various ads on a different platform that would definitely bring good insights and engagements. We can use Facebook, Instagram, Twitter and Linkedin Ads. Website Optimization Websites should be optimised consistently and in a traffic driving way. For that we can optimise our website on search engines, Publishing regular blogs, A contest and giveaway is the best known way to attract people. Email Marketing Email marketing allows you to keep in touch with your customers. Email marketing runs on the principle of gaining a few result from a lots of tries. If we are targeting 1000 people, Out of these 1000, only 500 will open the mails sent by you and 250 conversions will be the result of what you have tried for. Remarketing There are a wide variety of digital channels that offer retargeting campaign options. You can use -AdWords -Run search retargeting, -Google Display Network, Bonus Tips: 1. Graphics speak louder than words Consistency helps build faith among users.
What are the topmost tips to select the best web development company?

Introduction Not everything which glitters is gold, and this goes perfectly when you are looking for a web development company. Availability of options is in excess, and you must make the final decision carefully. In this blog, we are going to make you understand the tip for choosing the best web development company Sydney. What are the vital factors to find a web development company? Experience is what counts The team of experienced web development and digital marketing agency Sydney are only going to help you look for the solution on the projects. Not only do they resolve the issue but give you quick decisions that only come through experience. If the company is not having years of experience then they are not able to handle the issue. So, while shortlisting the company make sure you look for the some who provide you with different features. Number of services Hiring an experienced web development company means they have many services to give to their clients. When you hire the professionals they will have all the services you need for web development. The professionals are going to have specialization in different domains. SO, it is ideal to choose the company that can provide you with the services you need. Understanding of the SEO design SEO plays an important role in the business to understand new possibilities. Research has shown that an online experience of around 93% starts by doing a simple search. Every business owner wants that the business has many visitors, and it is only possible when the website is developed by following the SEO rules. Compatible people are beneficial When you can find like-minded people everything works efficiently from square one. It is better to choose a company which has similar working standards. You are going to be in touch with the company for a long time so therefore compatibility is an important part. Check the support you need For every website the support needed is different. As per the project go with the company who offers frequent support. First of all, consider the requirements and then choose the company that offers you the necessary support. Check their portfolio It is beneficial when you have got various options. So, it is better to check different portfolios, and then choose the one which seems feasible to you. It is better that you check the company’s website, look at all the details. This way any important information is not going to get skipped. Discuss with the team Once you have narrowed down the research, it would be best to meet the team. To be a successful organization, the team plays an important part. Before you make the final choice, it is better to arrange the meeting with the TL. get to know their skills and potential. It might seem time-consuming but it is an important part. Check the social media presence Social media plays an essential part in reputation management. The company’s strong online presence will make a lot of difference. You should check the reviews and testimonials on the company website to check their past work.
What is a digital marketing specialist and what type of work does he perform?

What is a Digital Marketing Specialist? If you are interested in marketing then you should consider the option of a digital marketing specialist. With time, it has been seen that traditional advertising is not effective. To stay on the top, companies need to make sure their customers are getting meaningful information, and once they search for something online you should come on the top. Are you ready to take the next step? The professionals are always asked for help on how they can get started with digital marketing. With our company, you can get the benefit by opting for an internship where you will be working under professionals and learning how everything works. In the duration, you will learn the skills and knowledge which is needed by the employer to get their dream job. What is the role of a digital marketing specialist? A marketing specialist can do specialization in different area which is mentioned below: Search engine optimization (SEO) Paid Search (Pay per click) Shopping feeds Social media Display Media By doing so, it helps them to get a better understanding of what needs to be done and with their experience, they can be referred to as the digital marketing specialist. The objectives and goals of the digital marketing expert and marketing professional are the same. Their main aim is to increase brand awareness, promote brand or products, and increase prospects for conversions. Unlike using different traditional marketing channels, digital marketers can communicate effectively by using different platforms. Effective marketing methods Being a digital marketing specialist it is essential to choose effective marketing tactics, and the business goals need to be transferred to effective marketing methods. Most importantly, they need to understand the demand of the customers. With time, the specialist is going to understand where & how they can get knowledge about demand and trends. They can develop a marketing tactic that helps the product to be promoted online. This is done with the use of different online promotions, email campaigns, and many other tactics that can help the business to reach customers. What skills are needed by the digital marketing specialist? Understanding the marketing They should know how to plan and effectively manage the time. Good and creative presentation skills Understanding the different marketing areas like content marketing, PPC, SEM, and email marketing. The specialist needs to have an understanding of how to implement, create, and plan the strategy. Understanding the key measurement tools. The brands need to be promoted effectively, and social presence needs to be maintained. It is important to stay on top of marketing trends and all the changes being made in the algorithm. To stay on the top it is important to be ahead in the digital world and understand how you need to work as a professional.
What are the topmost and effective digital marketing tips for success in 2020?

In this blog, we are going to mention the topmost tips of digital marketing which can result in increased success in 2020. • Updates the website with the latest content While you are writing new content for the business, it is important to make sure it is relevant and proper. This is what helps the brand to get recognition all over the world. Depending on the business you should create new pages that help the customer to get a better understanding of the brand. On the old pages, make sure the latest information is added. Make sure content is updated on the website continuously so that the visitor who comes gets the latest information. Also, fresh and latest content is a relevant part of SEO. Including the best content strategy will help your business to move toward increased business success. If your website does not have blogs or new sections, then it is important to get one to boost the search engine ranking. • Offer best customer experience Customers are an important part of the business and if your business is offering them what they need will result in a positive impact. When the customer queries are solved on time, they become loyal clients of your brand. You need to ensure that through their entire journey with you, their trust needs to be maintained. The website should be easy to navigate as it helps the customer to interact with your brand effectively. If the website loads faster, provides the customer with correct information, and every functionality is working smoothly, the user has the best experience. • SEO is beneficial in every sense Every business wants their website to rank higher in the search engine and with the right keyword. This way your business can have reach-in different cities and all over the globe. Make sure your business is using NAP (name, address, and phone number) which is consistent. For the increased success the local link building, schema markup, and regional landing pages are important. • Build a Google my business profile If you are running a local business with a physical address then listing on Google My business is extremely essential. This way your business has improved online presence and the customers can find you easily and review the brand or product. This link can be set up with the website which allows the customers to get direct access to all the vital information. • Utilize SEO and SEM Together Search Engine Optimization and Search Engine marketing are an important part of search engine success. Use of this approach leads to increased online presence and the customer will understand how you are different from the competitors. Organic search results allow the business to have better results. It is an important part of marketing success. Properly incorporating these tips can lead to increased digital marketing success and increase brand awareness along with website traffic. For better understanding, hire the professionals.
What are the different ways to get a digital marketing job as a fresher?

Introduction Digital marketing is in great demand. Back in 2019, content creation, content strategy, and digital advertising were on the rise. With improved techniques and technology digital marketing is increasing. From start-ups to well-established companies need to use the marketing skills of the professionals to stay on the top. With that said, the demand for digital marketing job is on the rise. This is because companies need to have strategies to interact with the audience. Tip to get a secure digital marketing position Increase your experience through freelancing or internships To gain experience time is required. You need to invest your time in understanding the Google ads and Facebook ads as it will upgrade your skills to grab the position. Learning is part of life and working in this industry is all about knowledge. You need to understand the marketing practices are changing with time. So, if you want to be different from others you need to do things differently. If you perform well, it will increase your resume value and while you are looking for a job, you can be benefited greatly. If you are doing an internship then you can learn from the experts and how you can be different from others. Start working and give your best, & within no time you will land your dream job. Start writing a blog If you want to be an expert then you need to start writing blogs and make sure what you are writing should make you different from others. You should create your website and even someone who is having just basic skills can do that. Start doing that and it will continue adding knowledge in the designing, marketing skills, social media, and SEO. If you start writing a blog it is going to be low-cost. You can add this to your resume. Build your Linkedin presence You need to put your focus on LinkedIn. It is important that your profile is completed and you need to get recommendations. If your experience is not enough to make any difference then you need to mention the volunteer experience along with community affiliations. You need to mention if you have graduated and during that time the academic awards you have received. Do not forget to mention, if you have any type of marketing work which will make a difference. Keep applying for the jobs There are many jobs you can apply for in which you make the best candidate. Marketing specialists will include entry-level marketing jobs. Make sure you are mentioning the personalized message on the cover letter when you apply for the job. Always check on the company details whom you are most interested in. check the reviews which tell you about whether the past employees like working in the company or not.