10 things that are important to consider for the web development project
Introduction If we talk about one thing which has gained a lot of attention in the online world, then what is that one thing which will come to your mind. For me, it is web development hands-down! Professional assistance for the website development in Ludhiana is like a game-changer for the business planning to take their service online. If we talk about web development then there are a whole lot of things that have to be kept in mind like the scalability, code break, and whether the website should run irrespective of anything. In addition, it is important to get the work done as per the customer demands and ensure they end up having the product they are looking for. My advice to you would be to look for a company that provides in-house service from web development to digital marketing. One such name which comes to mind is Flymedia Technology. One of the well-known Digital Marketing Company in Punjab that has helped the small to large scale business. Web development checklist Domain has to be secure and set up the SSL You have to access the domain name and once it is done gone then there is a high chance it will go forever. No need to wait for too long. In addition, you have to consider the shortlist domain which is a great way to determine the website ranking. The use of SSL makes the best choice. Get the proper hosting and storage According to the project, storage and hosting have to be considered. In the case of the development stage, this choice is like a standard practice of code. Make sure that you get it done as early as possible. Make sure the web hosting is big enough that it can handle the scripts and technology being used. Make it SEO optimized Here you have to get the expertise of an SEO company that will ensure your website is SEO optimized. From keyword research to analyzing the website speed, they get everything done properly. Plan the languages and scripts Your project needs will be different so according to that, the script and language are planned for the project. In addition, it depends on which language or script which you are comfortable with. You can talk to the professionals to make the right choice. Planning the design Web development is not solely dependent on development as website design is an integral part. So, make sure to focus on the website design while planning for the project. Talk to the professionals about how you would like to design the website and each page. Requirement of external tools Availability of tools is there in abundance to allow the work to go with ease. You can include the feature of sending email daily or anything else. To get this done properly, you have to shortlist the tools and services you would like to include in your project by talking to the professionals. Apart from that error handling can be properly done, incorporating the right type of security methods, and much more. If you would like to get your website built from the scratch or you want to get it updated with the latest features then Flymedia technology awaits to help your online business.
Available options in web development – Core Programming, CMS & Frameworks
If we talk about web development, then it is a majorly broad term in itself. It is all because of the websites that have been ruling the internet world for the last decades. Many people compare websites with technologies, but they must know that technologies come and go, but websites will never go out of trend. Every business owner needs to have these for running the business smoothly. According to the expert SEO, “People are relying on the website development in Ludhiana, as they know that 70 to 80% of the traffic can be obtained from the website itself.” Here the business owners must know that if their primary goal is to not only come up with a well functioning website only, but they also want to be consistent on the social media platforms, then hiring the digital marketing company in Ludhiana that will offer the comprehensive business services will be good for them. When it will be about the web development, you will be left with the following options: Core programming If you want to build dynamic websites, then you have the option of using the core web programming languages such as: PHP ASP.NET With these languages, you will be able to build complete websites in which you will be allowed to add dynamic components too. Content Management Systems The predominantly chosen option is the usage of the content management system. These are the kind of the preconfigured websites that are built with extreme ease. These are built with some simple rules and templates. The usage of the templates ensures that the time for the development gets reduced. Some really good examples of the CMS are as follow: WordPress Joomla Magneto Drupal With the help of the frameworks Frameworks are responsible for providing the developers with the particular benefit advantages that the frameworks have to offer. As you might know that these frameworks are based on some of the core programming languages such as: CodeIgniter PHP Download the templates Who does not know that the extremely rapid and convenient option to build a website with ease is to download a template? The predesigned templates are easily available at quintessentially economical prices. The modification of these templates can be done as per your requirements. A little piece of advice If you want to get build up with the influencing website which has incorporated all the smart features in it, then you must consider approaching the famous web development company in Ludhiana which is Flymedia technology. Approaching us will never let you regret it. We make sure that our clients are not only provided with quality services. But along with that, we offer them the economical packages that impress them the most. If you also want to shine in this online world, then please book your appointment with us. We shall be very happy in presenting you with our approach to making the websites rank higher.
Everything you should know about the Google Search Console Security Issues
Google Search Console is a tool/service by Google to assist you with a number of tasks for your website like: Monitor and maintain the website Troubleshoot the website presence Fix the issues Make sure Google can find the website The technicality of this aspect is difficult to understand if you are not from the website development or online marketing world. Your preference here should be to get the services of the best team of professionals for the Website Development in Ludhiana. Coming back to the point we are going to talk about what kind of Google Search Console Security issues are being reported. If you are experiencing any kind of problem with your website or how to effectively manage the online presence, then you have to get the service from the best Digital Marketing Company in Punjab. Flymedia technology is one of the well-known names in the field of web development and SEO Company. Hacking and Social Engineering The security issues by the Google Search Console can be divided into 2 different categories: Hacking Hacking can be categorized into different types but the most common is URL injection. It occurs due to outdated software usage or stolen credentials & this way the user can get ahold of your website. From stealing your data to affecting your online presence, they can do a lot of things. The reports have told about the 3 major types of hacking which includes: Injection of URLs Hackers create new pages with spam links and they will redirect to other websites. Injection of content Hackers add unwanted content on the website which leads to the creation of spammy or gibberish text. Code injection Hackers add some kind of code that can affect the way the website works. How is a hacker able to get into the website? A hacker will look for something vulnerable on the website be it a directory or the software is not updated. So, if the directory has open permission then your website is likely to get hacked. In addition, the hacker can get into your website by using widgets or plugins (3rd party applications). Social Engineering Social engineering is about performing not-so-desirable tasks online which can include downloading malicious software or revealing some relevant information. You can consider the situation of phishing in this part. With the Google Search Console, you are likely to get a signal that something unwanted is happening on your website. But, it is also important that you check the security issues at least once so that you do not experience any issues. Social engineering can include the following: Misleading content It is like tricking the visitor to share the credit number or password. Misleading ads It will display untrustworthy ads and install software that is not even required. Additional Security Issues Not required downloads Harmful downloads Malware software Unclear mobile billing Final word! It is all about paying attention to what exactly is happening with the website and once you get any signal from the Google Search Console it is better to take action at the earliest. Still, figuring out what to do next? Then get in touch with our team of professionals who understand the online and web development world to give you the best results.
5 Critical factors which are must to consider to make the website rank high
Why is it always needed to consider ranking on google? As we all know, among all the other search engines like bing and yahoo, google has dominated them all by winning the trust of the people. 70% of the Internet users use google for any search-oriented work. When it is about making your website rank on the top, then only a good digital marketing company in Punjab knows how to make a particular website rank high on this most popular search engine. If you are also thinking of approaching any kind of SEO company to make your website greatly optimised, then choose the right one. If you want some suggestions, then how about hiring fly media technology which is the best website development company in Ludhiana. Astonishing knowledge There are over 200 factors that are highly responsible for making a website rank on google. The SEO executives of this company take all the below-mentioned factors into account to make the particular website rank high. A Great Content As we all know “ Content is the king”. We cannot expect our website to rank high if we have done no efforts to make the content seem appealing and informative to the reader. By high-quality content, we do not mean the one, which is very well framed and does not have any grammatical issues. Rather we mean the one which is full of graphics and videos. Also when it is about content creation, then the content writers must create something unique, fresh and extremely helpful for the users. When your content comes out to be effective, then there are high chances that Google will try to make it rank higher by enlisting on the SERP. Backlinking As we all know that the web pages which do not have any backlinks do never encounter the backlinks. These are an important part of Google’s ranking algorithm. Backlinks are like the pivot-of-confidence as far as your website is concerned. With the collection of all such votes, google determines whether your website should rank in the top 10 results. Search Intent The topmost preponderant factor which google never skips paying attention to and that is the search intent. By search intent, we mean to provide the reader with something which he is looking for. For example: If you are publishing the content for those users who want to know about the Indian recipes, then before writing the content you should, first of all, consider publishing only tha[t content which the reader will be looking for. Website Loading Speed 80% of internet users tend to lose fat on a particular website if it is quintessentially high time to load. Mobile Friendliness As we all know, we only use the systems or the laptops when it is about the accomplishment of some official work. But for our personal uses, we find the bruising through the mobiles as effective as it can be. Bottom Line The above-mentioned factors are responsible for making your website rank in the top 10 ten list. If you want to know about more such factors, then please let us know. We try to publish our forthcoming blogs on this topic.
What is meant by long-tail keywords? How to find and use them for the website?
Are you facing a problem getting the website ranked for the high-competition keywords? In that case, you need to use long-tail keywords. The professionals of the best Digital Marketing Company in Punjab will suggest to you the best tactics to get that surprising customer attention your business deserves. Flymedia Technology is one such in this field. Our SEO company is handling the projects of many well-known medical experts, restaurants, training institutes, and much more. We have an in-house team of professionals for Online marketing and Website Development in Ludhiana. What is meant by the term long-tail keywords? The long-tail keywords are known with low search volumes. No matter what people think, it is not linked to how long or short a keyword is. It is important to understand that Google searches are unpopular and specific (We are talking about some of them). When we start searching we can find that many searches are unspecific. How to look for what people are searching for? Now, this is the most common concern that people are not able to understand what the user is searching for. Well! Here’s how you can do that: Understand the customer’s mind You need to think like your customers on how they will reach your service or product. Interact with customers Interaction is extremely important to understand what is going on in their mind. Check the online groups Many people like to talk about specific products. Therefore, you should go through Facebook Groups and other social media platforms. How to get enough search volume through long-tail keywords? How to get a ranking for long-tail keywords? Your focus should be on the head-term. You need to grab the top-ranking pages for the long-tail keyword, you should look at the organic keywords, and look for the 3 to 5 keywords that help in bringing the most traffic to the web page. If you can get rank for the head keywords, then you are surely going to get a lot of traffic. In addition, if you come across a topic with a similar search volume then you should go with the one which gets more traffic. How to get the ranking for topical long-tail keywords? These are referred to as low-volume search queries and these are not included in the broader topic. There is no need to target the broad competitive topics through the topical long-tail keywords by ranking from 20 to 50 of them. One of the more effective tactics which you can use is the modifiers. One of the best parts about SEO is that it uses the location to check the service keywords or product & create dedicated pages for the specific service area. Final Word! Indeed! Long-tail keywords are not as straightforward as they might seem. Here, it is important to understand that low-volume keywords are the ones that do not get the ranking easily for the high-volume keywords. In addition, these are included in the broader topics and Google is going to show the results for the keywords which are not that popular. Attention should be paid to the details to get increased website traffic. To make that easier and effective you should get the professional’s help.
Top 10 Amazon SEO Tips for 2021
Everyone knows that seo means search engine optimization and for Amazon it means enhance images, text, and keywords of the consumer to get high rank in Amazon search result. It is very important because it give permission to rank the product and attract more people to our listing. Amazon FBA SEO strategy are vital for long term success and A9 which is amazon search engine is still updating and evolving. Getting the basic down is pretty easy though and improving your ranking will have a big impact on sale. I have mentioned some tips for Amazon seo which are: 1. Manage your reviews : Review is an important part of all business. By seeing the review any customer buys your product or passes so we have to manage the review of product to improve Amazon seo. In Amazon there are some products which are always in top search result which have four or more star because people enjoy and then give the review so you have to encourage the peoples to write about their experience means feedback which is very beneficial. One thing will also happen when you get feedback then their also some negative feedback but you have to handle it and show to the customer how you can handle negativity. By doing this you can encourage some people to buy your product. 2 . Conduct keyword research: In seo keyword research is same as Amazon seo and everyone know that keyword research is a process of analyzing or finding the search terms which are searched by people. Like seo you have to use long tail keyword which is contain two or more words and when people search anything then they can use it. For figure out the right keywords for Amazon seo , sonar is a free tool which can helps to see the search volume of each keyword. When you select all your keywords then you have to use in like description and product titles. 3. Think about the price : Price is very important for any customer. Every consumer wants to but best product at the least amount so you have to know about your competitor’s price that they have added. You have to arrange the list of competitive listings then you can get good idea about what price you have to keep of the product. Let’s take an example like if you are selling a product for $50 and your competitor are selling same product for $20 then you can’t help Amazon seo and your list of product is also not get rank just because the product is very expensive so people will also not buy your product they will choose cheap product that complete their needs. 4. Follow image guideline : Images play an important role in the purchasing process. People can’t see physically the product so they want to see the product in images from all angles to check how the products look so it is very good chance to build trust and confidence with people by providing them HD images. Amazon have zoom features by which people can zoom the images in all dimensions so it also allow to use product images that are larger than 1000*1000 pixels 5. Product Descriptions & Enhanced Brand Content Optimization : It is very important for Amazon seo. Amazon enhanced brand content which includes introduction, renamed and content which can help us to reach new heights, provide the awesome formats to the retailer that will pass to consumer who can see the product details. Amazon changes three things to this feature that is publish to multiple asins , mobile previews and languages modification which is very good. 6. Use bullet point in product description : It is also an important thing to increase seo of Amazon. When we want to sell a product then it is very important to mention description and benefits of product compared to competitor so it important to break down information. The best way to break product information in bullet point because it is a good way for audience to read the information and people always want easy and concise to read. For attracting consumer we have to add benefits of products, addition, e-book, bonus accessory and some incentive, it can be going very helpful. 7. Optimize the title : The title is very effective when any people search the product and to add element is also very important. Any title can contain quantity, color, brand name, product type, size and their feature. We have to make sure that title is simple, natural and avoid keyword stuffing. We can include brand name in the title, primary keywords, dashes and leverage pipes are very helpful to improve the readability about the post. 8. Add backend for search terms: Backend keyword is very important for Amazon seo. It is very helpful to increase discoverability of the product. It is a hidden keyword that are only Amazon sellers are aware of by which can’t be seen by visitors, it is only for Amazon algorithm that specifies keyword is for listing. It is also very essential to keep the order of keyword and it must be in phrase match. Just like green valvet couch and couch green valvet have many differences to search the product so we have to add the backend. 8. Know about the audience : It is very important to know about the audience because all the products are for consumer so it is very essential for know about that what they want and what you are posted. We have to always post that product which is in craze of market and people demanding much. You have to always keep in mind about price because audience always want best product at cheap price and care about that what competitors have keep the price of same product. 9. Be Consistent : For getting success consistent is very important, it is the key the good balance between formula down and always be unique and
What are the 3 different types of web developers and what do they do?
The impact on digital usage due to COVID has increased by 70%. From online shopping to booking for medical consultation, people put their trust in online platforms. No doubt, it is also a relief that we don’t have to go outside and within clicks, we can get a hold of anything we want. Now, here we are talking about the Web developers whose effort and skills help us to navigate through the website and find what we want. Flymedia Technology has the most skilled and enthusiastic team of Website Development in Ludhiana. Let me add more to this! From web development to digital marketing they have availability of all the in-house services. For the last so many years, they have gained the trust of the clients as the best Digital Marketing Company in Punjab. If you are looking for a team of experienced web developers or SEO company, then putting your trust in Flymedia Technology will help you take your business to great heights. Now! Let us help you understand what are the different types of web developers who create a website. Different Types of Web Developers Front-End Developer These are also known as front-end engineers who are known as web developers or designers. Their main goal is to create the most interesting look, feel, and interactive components for the website. Make sure that you do not confuse them with the web designer. There task is to: How images, text, and colors are displayed on the website when you view it on any device? How does the button change color when you hover over it? How does the pop-up menu appear? The front-end developer will make sure that everything is functional and aesthetically pleasing. The front-end developer can write in, although they are not limited to the given languages: HTML CSS JavaScript JQuery React AngularJS Back-End Developer The back-end developer is the one of whom many people are not aware. Their part in web development is extremely important. Their efforts and skills are what is required to keep the website running properly and users should be able to access all the necessary functions. You must be thinking what code do they write? Answer: They write the server-side code which ensures the data flow on the website, basically from front-end to back-end. Just make sure that when you notice: Updation in the price Product information Automated holiday sale Checkout and process a transaction All these things which you will see are because of the back-end developer. They will write the necessary according to your liking. The back-end developer can write in the languages like: Java PHP C# MySQL MongoDB Ruby and Ruby On Rails Full-Stack Developer A full-stack developer is unique and can work on the back-end and front-end parts of the website. Basically, with their work the entire functioning of the website is proper. Their skills and understanding allow them to work with both front-end and back-end.
What Is The Importance Of Using Google Trends For Keyword Research?
Keyword Research Critical Part Of The Online Marketing According to the executives of the SEO Company, “Half of the online marketing strategy starts giving you the desired results when you start taking the right keywords into account.” Finding high ranking keywords is the most critical part of digital marketing. This is the main reason that those who do not have the right knowledge for keyword research end up facing a defeat in implementing the sales-oriented online marketing strategy. Because of this, it is always suggested to take the online marketing services from the right digital marketing company in Punjab. How about counting on Flymedia technology, the best company for digital marketing and web development in Ludhiana? In today’s blog, we are going to study tips and the importance of using google trends for keyword research. So shall we begin? Identification Of The Seasonal Trends When we consider publishing the content as per the seasonal trends, then you must have noticed how effective results it starts giving you. Using google trends is highly beneficial for those who have stepped into some kind of seasonal business that experience the parks and lows based on the seasonal trends. It Saves Your Time In Writing The Content It is advised that you should consider taking the help of google trends before writing any kind of content. It will help you to save your energy and time for the most ranked topics. If you do not check the status of the particular topic on the google trends, then you may keep on writing the falling topics which will eventually cause a considerable effect on your online marketing strategy. Help You To Find The Trending Topics Apart from letting you know about the status of the particular topic, these also help you to find out which topics are trending these days and what information people will like to benefit from. New Keyword Ideas With google trends, you may also come to know what else people usually use as the keyword to gain information when they search for the particular keyword. For example: If you are running a toy shop, then people will not only search for ‘Best educational toys for children”, rather they will also search for “Educative values of XYZ toy”. So the google trends make you prepare for this thing. Help You To Target The Region Sometimes, it happens that what you are selling or offering as services is only needed in the particular region, so the google trend will provide you with information, which area you should target for getting better results. For example: When the skin burning summers have already set in Punjab, then it is still chilly weather in Shimla. Offering the people of Punjab with the soups that go well in winters and not in summers will be an act of foolishness. So the preferable region to be targeted should be Shimla. Using google trends, you can invest your time and energy in promoting your products in the right region. Final Comments If you do not use google trends for optimizing your web pages or website content, then it is high time that you start using it. Or you can preferably take the help of the professionals of flymedia technology – the best digital marketing company.
Is It Appropriate To Consider Keywords For Estimating The Search Volumes?
The digital marketing companies in Punjab, do not particularly rely on the keyword search volumes for estimating the accurate metric of the traffic. But the experts of the web development company are of the view that you need to have good knowledge about organic search traffic if you want your website to rank high. Fact It happens several times that the pages which are ranking by bidding on the high volume keywords do not get a lot of traffic. In this blog post we are going to discuss the reasons for the same: Not An Appropriate Metric Did you know? It is Google Adwords that is accountable for combining the keywords for the ultimate search volume. If you count on Search Engine Optimization, then you will experience the same search volume as you experience while taking the help of Google AdWords. We usually try to predict the traffic to be encountered on the results of the Google AdWords, but we should not be doing that as these do not offer you the right prediction of the search volume In the end, we would like to tell you that it is not relevant to predict solely based on the search volume alone. Clicks Are Being Stolen By Google As we all are aware of the fact that the ultimate motive of Google is to provide you with the best possible user experience. We just have seen the featured snippets whenever we search for something, this way google is taking links and is restricting the users to step into your website. The Advertisers Are The Thieves Of The Clicks The ads which you like to make run on the websites are the ones that are driving the visitors away from you. These ads, as we have observed, clearly stand apart from the queue. The visitor who has entered in the search to search for something is naturally triggered to click on the ads other than the searches. The Single-page Does Never Rank For The Single Words The content writers are instructed to include more than one keyword on the page. So merely considering the single page’s search volume based on ranking for so many keywords is not an easy task. The Traffic Volume Of The Hidden Long-tail Searches Is Not Counted It has been surveyed that people use every possible way of either the short tail or the long-tail keywords to search for the particular thing. But when we are considering the keyword search volume, the third aspect is ignored which again emphasizes the fact the keywords are not an accurate metric for the search demand. Bottom Line The SEO executives working in digital marketing companies have a thorough knowledge of these facts. This is the main reason that you are always suggested to take the help of web development or SEO companies if you want to rank high on Google.
What you should know about the keyword search volume? Why is it important?
What is the search volume? Search volume is one of the most imperative parts used in the SEO metric. All the businesses are built on the search engine queries which are required in Google. With time, more keyword research tools are entering the market and users have also started noticing the various types of search volumes. For proper understanding and to ensure the work goes in the right manner, you need to get assistance from the Best Digital Marketing Company in Punjab. Flymedia Technology is one of the leading names in online marketing and website development in Ludhiana. Where do keyword research tools search volume data? There is no doubt that keyword research tools get the desired amount of data from the Google Keyword planner. It is important to understand that if you specifically look at the 6 keywords it is not going to tell you anything about the accuracy. Ideally, you need to do this for around 100K keywords to understand the difference between these. What is the accuracy of search volume for Adwords? Users will be intended when their tool choice for the keyword helps in specifying the precise numbers which are used for Google Adwords. Choosing a specific keyword, noting down the average number of searches & determining the close variants will help to target the exact setting & data range you have opted for. Doing so will help you look at when your keywords are the most popular and that too during a specified period. Let’s dig in more: • Annual average The annual average is one of the most interesting choices on its own. Like if you search for the “Diwali” keyword you will end up having 8,88,00,000 results. Although, every month the search query will be less as compared to the Diwali month because people are looking for the Diwali stuff, decoration, and what. So, during the Diwali festival, the searches will be extremely high. • Buckets If you look at the search query for the independent films then the search volume will be around 2400 and the rest of them are around 2900. In case, when we calculate the data then the searches seem to be around 2650 which is 250 searches more. • Close variants Let’s take an example: If you consider these 3 searches like SEO, search engine optimization, search engine optimization. When you do this, you are not going to notice any difference between these 3. For the organic ranking, the search results will be slightly different from these. For the adword advertisers, they are not going to notice any change because their ads are always on the top. • Monthly updates Updating the search volumes is much easier than we have ever thought of. With the search volume, there is a 12-month average. Use the performance forecast tool • The rounded annual average which can be seen in the Google Keyword Planner is not the only way which can help you check the keyword search popularity. In this case, you can use the performance forecasts which is a pretty simple process to understand. Through this, it is like getting the impressions for the specific data along with the keyword list. • In Google, there is another search volume data that does the necessary work for the keywords which are already ranking for your website. Final thought! There is no doubt that Google keeps on getting better with time and it is making every possible effort to understand in detail the search queries for which the user is searching. Your SEO strategy needs to include the topics which are gaining attention and fulfilling the user intent.
